Brandwave

How popular isCat in a Flat?

In September 2026, people searched for Cat in a Flat by name about 5,400 times in the United Kingdom, a 33.3% decrease from the previous year. These searches made up 9.3% of all United Kingdom pet sitting platform searches, placing Cat in a Flat fourth out of six platforms. When we asked both ChatGPT and Google AI Overviews about pet sitting platforms, Cat in a Flat appeared in one of the five answers.

Search and AI answers in September 2026

Cat in a Flat is the fourth most searched of 6 competitors and not listed in any AI answer.

  1. TrustedHousesittersShare of searches 46.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. BorrowMyDoggyShare of searches 20.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. RoverShare of searches 10.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Cat in a FlatShare of searches 9.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  5. PawshakeShare of searches 7.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

+1 more

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Top pet sitting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cat in a Flat was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rover1st
  2. Pawshake2nd
  3. TrustedHousesitters3rd
  4. Tailster4th
  5. BorrowMyDoggy–
  6. Cat in a Flat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TrustedHousesitters4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rover4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pawshake4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cat in a Flat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tailster1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BorrowMyDoggy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet sitting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Which pet sitting platforms compete with Cat in a Flat?

Cat in a Flat against pet sitting platforms in the United Kingdom, by month

Share of searches by month for TrustedHousesitters, BorrowMyDoggy, Rover, Cat in a Flat, Pawshake, Tailster. The figures are in the table below the chart.

View monthly share of searches table
MonthTrustedHousesittersBorrowMyDoggyRoverCat in a FlatPawshakeTailster
Oct 202549.3%22%8.9%12.1%5.4%2.4%
Nov 202547.8%21.3%7.4%14.3%6.4%2.8%
Dec 202548.5%17.7%6.2%17.7%6.4%3.4%
Jan 202644.6%24.4%8.2%10.9%5.9%5.9%
Feb 202642.3%23.1%8%15.4%5.6%5.6%
Mar 202646.2%20.7%7%13.8%6.1%6.1%
Apr 202640.5%22.1%7.4%18.1%6.6%5.4%
May 202643.4%19.4%8.5%15.9%7.1%5.8%
Jun 202647.7%17.4%9.1%11.7%7.8%6.3%
Jul 202648.3%17.6%9.2%11.8%7.9%5.2%
Aug 202647%17.2%8.7%11.5%9.4%6.2%
Sep 202646.7%20.9%10.5%9.3%7.6%5%
  1. Held 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  2. Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +3.7 points.

  3. 3.Rover

    10.5%

    Moved from 5th to 3rd. 6.1K estimated branded searches, 0% vs prior month. Share +1.9 points.

  4. Moved from 3rd to 4th. 5.4K estimated branded searches, -33.3% vs prior month. Share -2.2 points.

  5. 5.Pawshake

    7.6%

    Moved from 4th to 5th. 4.4K estimated branded searches, -33.3% vs prior month. Share -1.8 points.

  6. Held 6th. 2.9K estimated branded searches, -34.1% vs prior month. Share -1.2 points.

Compare popularity between Cat in a Flat and its closest rivals

Every comparison with Cat in a Flat

5 comparisons

How has branded search demand for Cat in a Flat changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cat in a Flat in the United Kingdom fell from 8.1K to 5.4K.
  • Across the 12 months ending September 2026, Cat in a Flat’s share of searches among pet sitting platforms in the United Kingdom decreased from 12.1% to 9.3%.
  • Across the 12 months ending September 2026, Cat in a Flat’s share of searches among pet sitting platforms in the United Kingdom peaked at 18.1% in April 2026 and was lowest at 9.3% in September 2026.
  • Across the 12 months ending September 2026, Cat in a Flat fell from 3rd to 4th among pet sitting platforms in the United Kingdom.

How did search popularity change for United Kingdom pet sitting platforms in September 2026?

6 changes
  1. In September 2026, Rover overtook Cat in a Flat and Pawshake to rank 3rd among pet sitting platforms in the United Kingdom, with 10.5% of the searches.

  2. In September 2026, BorrowMyDoggy gained share of searches among pet sitting platforms in the United Kingdom, from 17.2% to 20.9%.

  3. In September 2026, Cat in a Flat lost share of searches among pet sitting platforms in the United Kingdom, from 11.5% to 9.3%.

  4. In September 2026, Pawshake lost share of searches among pet sitting platforms in the United Kingdom, from 9.4% to 7.6%.

  5. In September 2026, Tailster lost share of searches among pet sitting platforms in the United Kingdom, from 6.2% to 5%.

  6. Estimated monthly branded searches for TrustedHousesitters in the United Kingdom fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are Cat in a Flat’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Cat in a Flat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cat in a flat

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How the Brand Demand Index is measured

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Is Cat in a Flat your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.