Brandwave

Cat in a Flat vs Tailster:Which is more popular?

In September 2026, Cat in a Flat had more branded searches than Tailster among pet sitting platforms in the United Kingdom. Cat in a Flat had about 5,400 branded searches, while Tailster had 2,900. Cat in a Flat made up 9.3% of all pet sitting platform searches we track, and Tailster accounted for 5%. When we asked ChatGPT and Google AI Overviews about pet sitting platforms, Cat in a Flat and Tailster each appeared in one of the five answers.

Among pet sitting platforms in the United Kingdom in September 2026

Who do people search for more?

Cat in a Flat, about 86% more searches than Tailster

Cat in a Flat 5.4K searchesTailster 2.9K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Cat in a Flat in 1 of 5Tailster in 1 of 5

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Top pet sitting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cat in a Flat and Tailster were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rover1st
  2. Pawshake2nd
  3. TrustedHousesitters3rd
  4. Tailster4th
  5. BorrowMyDoggy–
  6. Cat in a Flat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TrustedHousesitters4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rover4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pawshake4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cat in a Flat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tailster1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BorrowMyDoggy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet sitting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Is Cat in a Flat or Tailster more popular in search?

This chart shows how often people search Google for Cat in a Flat and Tailster by name. Each line represents a brand's share of searches for all six pet sitting platforms we track, month by month, from searches in United Kingdom.

Cat in a Flat and Tailster among pet sitting platforms in the United Kingdom, by month

Share of searches by month for Cat in a Flat, Tailster. The figures are in the table below the chart.

View monthly share of searches table
MonthTrustedHousesittersBorrowMyDoggyRoverCat in a FlatPawshakeTailster
Oct 202549.3%22%8.9%12.1%5.4%2.4%
Nov 202547.8%21.3%7.4%14.3%6.4%2.8%
Dec 202548.5%17.7%6.2%17.7%6.4%3.4%
Jan 202644.6%24.4%8.2%10.9%5.9%5.9%
Feb 202642.3%23.1%8%15.4%5.6%5.6%
Mar 202646.2%20.7%7%13.8%6.1%6.1%
Apr 202640.5%22.1%7.4%18.1%6.6%5.4%
May 202643.4%19.4%8.5%15.9%7.1%5.8%
Jun 202647.7%17.4%9.1%11.7%7.8%6.3%
Jul 202648.3%17.6%9.2%11.8%7.9%5.2%
Aug 202647%17.2%8.7%11.5%9.4%6.2%
Sep 202646.7%20.9%10.5%9.3%7.6%5%

How has the Cat in a Flat and Tailster comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom pet sitting platforms in September 2026?

3 changes
  1. In September 2026, Rover overtook Cat in a Flat and Pawshake to rank 3rd among pet sitting platforms in the United Kingdom, with 10.5% of the searches.

  2. In September 2026, Cat in a Flat lost share of searches among pet sitting platforms in the United Kingdom, from 11.5% to 9.3%.

  3. In September 2026, Tailster lost share of searches among pet sitting platforms in the United Kingdom, from 6.2% to 5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cat in a Flat’s and Tailster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cat in a Flat

1 branded search term

  • cat in a flat

Tailster

1 branded search term

  • tailster

How the Brand Demand Index is measured

Other head-to-heads among pet sitting platforms

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