OpenRent vs Zoopla:Which is more popular?
In September 2026, Zoopla had more branded searches than OpenRent among property portals in the United Kingdom. Zoopla had about 1.5 million branded searches, while OpenRent had 550,000. Zoopla made up 10.9% of all property portal searches we track, and OpenRent accounted for 4%. When we asked ChatGPT and Google AI Overviews about property portals, Zoopla appeared in all five answers and OpenRent in three. Zoopla was mentioned before OpenRent in every answer.
Who do people search for more?
Zoopla, about 3 searches for every 1 for OpenRent
Who does AI mention more?
Zoopla, mentioned in every answer we collected
Who does AI recommend more?
Zoopla, named ahead of OpenRent in every answer
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Top property portals in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zoopla appeared in all five answers. OpenRent was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zoopla was listed before OpenRent in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Rightmove1st- Zoopla2nd
OnTheMarket3rd
OpenRent4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zoopla5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rightmove4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OnTheMarket3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OpenRent3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about property portals
5 answers
Asked ChatGPT
“Which property portal should I use in the UK?”
Asked ChatGPT
“What are the best property portals in the UK?”
Asked ChatGPT
“What's the best property portal in the UK for buying a house?”
Searched Google, AI Overview
“houses for sale uk”
Searched Google, AI Overview
“homes for rent uk”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Is OpenRent or Zoopla more popular in search?
This chart shows how often people search Google for OpenRent and Zoopla by name. Each line represents a brand's share of searches for all four property portals we track, month by month, from searches in United Kingdom.
Share of searches by month for Zoopla, OpenRent. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rightmove | Zoopla | OnTheMarket | OpenRent |
|---|---|---|---|---|
| Oct 2025 | 79.7% | 13.1% | 3.9% | 3.2% |
| Nov 2025 | 82.2% | 11.1% | 3.3% | 3.3% |
| Dec 2025 | 80.3% | 13.2% | 3.2% | 3.2% |
| Jan 2026 | 79.7% | 13.1% | 3.9% | 3.2% |
| Feb 2026 | 79.1% | 13% | 3.9% | 3.9% |
| Mar 2026 | 81.7% | 11% | 4% | 3.3% |
| Apr 2026 | 78.4% | 12.9% | 4.8% | 3.9% |
| May 2026 | 78.4% | 12.9% | 4.8% | 3.9% |
| Jun 2026 | 79.1% | 13% | 3.9% | 3.9% |
| Jul 2026 | 79.1% | 13% | 3.9% | 3.9% |
| Aug 2026 | 79.1% | 13% | 3.9% | 3.9% |
| Sep 2026 | 81% | 10.9% | 4% | 4% |
How has the OpenRent and Zoopla comparison changed over the last 12 months?
3 findings
- Zoopla was ahead of OpenRent in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OpenRent’s share of searches among property portals in the United Kingdom moved from 3.2% to 4%, and its estimated monthly branded searches moved from 450K to 550K.
- Across the 12 months ending September 2026, Zoopla’s share of searches among property portals in the United Kingdom moved from 13.1% to 10.9%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
How did search popularity change for United Kingdom property portals in September 2026?
2 changes
In September 2026, Zoopla lost share of searches among property portals in the United Kingdom, from 13% to 10.9%.
Estimated monthly branded searches for OpenRent in the United Kingdom rose 22.2% over 12 measured months, from 450K to 550K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using OpenRent’s and Zoopla’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among property portals
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