How popular isOpenRent?
In September 2026, people searched for OpenRent by name about 550,000 times in the United Kingdom, a 22.2% increase from the previous year. These searches made up 4% of all United Kingdom property portal searches, placing OpenRent fourth out of four portals. When we asked both ChatGPT and Google AI Overviews about property portals, OpenRent appeared in three of the five answers and was the fourth most recommended of the four.
OpenRent is the fourth most searched of 4 competitors and the fourth most recommended in AI answers.
RightmoveShare of searches 81%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
ZooplaShare of searches 10.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
OnTheMarketShare of searches 4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
OpenRentShare of searches 4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top property portals in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OpenRent was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. OpenRent is the fourth most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Rightmove1st
- Zoopla2nd
- OnTheMarket3rd
- OpenRent4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zoopla5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rightmove4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OnTheMarket3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OpenRent3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about property portals
5 answers
Asked ChatGPT
“Which property portal should I use in the UK?”
Asked ChatGPT
“What are the best property portals in the UK?”
Asked ChatGPT
“What's the best property portal in the UK for buying a house?”
Searched Google, AI Overview
“houses for sale uk”
Searched Google, AI Overview
“homes for rent uk”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Which property portals compete with OpenRent?
Share of searches by month for Rightmove, Zoopla, OnTheMarket, OpenRent. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rightmove | Zoopla | OnTheMarket | OpenRent |
|---|---|---|---|---|
| Oct 2025 | 79.7% | 13.1% | 3.9% | 3.2% |
| Nov 2025 | 82.2% | 11.1% | 3.3% | 3.3% |
| Dec 2025 | 80.3% | 13.2% | 3.2% | 3.2% |
| Jan 2026 | 79.7% | 13.1% | 3.9% | 3.2% |
| Feb 2026 | 79.1% | 13% | 3.9% | 3.9% |
| Mar 2026 | 81.7% | 11% | 4% | 3.3% |
| Apr 2026 | 78.4% | 12.9% | 4.8% | 3.9% |
| May 2026 | 78.4% | 12.9% | 4.8% | 3.9% |
| Jun 2026 | 79.1% | 13% | 3.9% | 3.9% |
| Jul 2026 | 79.1% | 13% | 3.9% | 3.9% |
| Aug 2026 | 79.1% | 13% | 3.9% | 3.9% |
| Sep 2026 | 81% | 10.9% | 4% | 4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81% | 11.1M | 0% | +1.9 points | |
| 2, held 2nd | 10.9% | 1.5M | -18% | -2.1 points | |
| 3, held 3rd | 4% | 550K | 0% | +0.1 points | |
| 4, held 4th | 4% | 550K | 0% | +0.1 points |
81%
Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share +1.9 points.
2.
Zoopla10.9%
Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -2.1 points.
4%
Held 3rd. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
OpenRent4%
Held 4th. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between OpenRent and its closest rivals
Every comparison with OpenRent
3 comparisons
How has branded search demand for OpenRent changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for OpenRent in the United Kingdom rose from 450K to 550K.
- Across the 12 months ending September 2026, OpenRent’s share of searches among property portals in the United Kingdom increased from 3.2% to 4%.
How did search popularity change for United Kingdom property portals in September 2026?
3 changes
In September 2026, Rightmove gained share of searches among property portals in the United Kingdom, from 79.1% to 81%.
In September 2026, Zoopla lost share of searches among property portals in the United Kingdom, from 13% to 10.9%.
Estimated monthly branded searches for OpenRent in the United Kingdom rose 22.2% over 12 measured months, from 450K to 550K in September 2026.
How are OpenRent’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using OpenRent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- open rent
- openrent
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Is OpenRent your brand?
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