OnTheMarket vs OpenRent:Which is more popular?
In September 2026, OnTheMarket and OpenRent were level in searches among property portals in the United Kingdom, with an estimated 550K branded searches each, at 4% of the total each. When we asked ChatGPT and Google AI Overviews about property portals, OnTheMarket and OpenRent each appeared in three of the five answers. OnTheMarket was mentioned before OpenRent in three out of four answers that named either.
Who do people search for more?
OnTheMarket and OpenRent are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
OnTheMarket, named ahead of OpenRent in 3 of 4 answers
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Top property portals in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OnTheMarket was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. OpenRent was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. OnTheMarket was listed before OpenRent in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Rightmove1st
Zoopla2nd- OnTheMarket3rd
OpenRent4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zoopla5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rightmove4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OnTheMarket3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OpenRent3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about property portals
5 answers
Asked ChatGPT
“Which property portal should I use in the UK?”
Asked ChatGPT
“What are the best property portals in the UK?”
Asked ChatGPT
“What's the best property portal in the UK for buying a house?”
Searched Google, AI Overview
“houses for sale uk”
Searched Google, AI Overview
“homes for rent uk”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Is OnTheMarket or OpenRent more popular in search?
This chart shows how often people search Google for OnTheMarket and OpenRent by name. Each line represents a brand's share of searches for all four property portals we track, month by month, from searches in United Kingdom.
Share of searches by month for OnTheMarket, OpenRent. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rightmove | Zoopla | OnTheMarket | OpenRent |
|---|---|---|---|---|
| Oct 2025 | 79.7% | 13.1% | 3.9% | 3.2% |
| Nov 2025 | 82.2% | 11.1% | 3.3% | 3.3% |
| Dec 2025 | 80.3% | 13.2% | 3.2% | 3.2% |
| Jan 2026 | 79.7% | 13.1% | 3.9% | 3.2% |
| Feb 2026 | 79.1% | 13% | 3.9% | 3.9% |
| Mar 2026 | 81.7% | 11% | 4% | 3.3% |
| Apr 2026 | 78.4% | 12.9% | 4.8% | 3.9% |
| May 2026 | 78.4% | 12.9% | 4.8% | 3.9% |
| Jun 2026 | 79.1% | 13% | 3.9% | 3.9% |
| Jul 2026 | 79.1% | 13% | 3.9% | 3.9% |
| Aug 2026 | 79.1% | 13% | 3.9% | 3.9% |
| Sep 2026 | 81% | 10.9% | 4% | 4% |
How has the OnTheMarket and OpenRent comparison changed over the last 12 months?
3 findings
- OnTheMarket was ahead of OpenRent in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OnTheMarket’s share of searches among property portals in the United Kingdom moved from 3.9% to 4%, and its estimated monthly branded searches held steady at 550K.
- Across the 12 months ending September 2026, OpenRent’s share of searches among property portals in the United Kingdom moved from 3.2% to 4%, and its estimated monthly branded searches moved from 450K to 550K.
How did search popularity change for United Kingdom property portals in September 2026?
1 change
Estimated monthly branded searches for OpenRent in the United Kingdom rose 22.2% over 12 measured months, from 450K to 550K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using OnTheMarket’s and OpenRent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OnTheMarket
1 branded search term
- onthemarket
OpenRent
2 branded search terms
- open rent
- openrent
Other head-to-heads among property portals
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