Brandwave

Numan vs Superdrug Online Doctor:Which is more popular?

In September 2026, Numan had more branded searches than Superdrug Online Doctor among online doctors in the United Kingdom. Numan had about 22,200 branded searches, while Superdrug Online Doctor had 12,100. Numan made up 5.2% of all online doctor searches we track, and Superdrug Online Doctor accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about online doctors, Superdrug Online Doctor appeared in two of the five answers and Numan in none.

Among online doctors in the United Kingdom in September 2026

Who do people search for more?

Numan, about 83% more searches than Superdrug Online Doctor

Numan 22.2K searchesSuperdrug Online Doctor 12.1K searches

Who does AI mention more?

Superdrug Online Doctor, mentioned in 2 of 5 answers, Numan in 0

Superdrug Online Doctor in 2 of 5Numan in 0 of 5

Who does AI recommend more?

Superdrug Online Doctor, the only one of the two named

Superdrug Online Doctor first in 2Numan never named

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Top online doctors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Superdrug Online Doctor was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Numan did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Boots Online Doctor1st
  2. Pharmacy2U2nd
  3. Superdrug Online Doctor3rd
  4. Asda4th
  5. Simple Online Pharmacy–
  6. Numan–
  7. ZAVA–
  8. Medino–
  9. LloydsDirect–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pharmacy2U3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boots Online Doctor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Asda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Superdrug Online Doctor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simple Online Pharmacy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Numan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZAVA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Medino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LloydsDirect0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online doctors

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is Numan or Superdrug Online Doctor more popular in search?

This chart shows how often people search Google for Numan and Superdrug Online Doctor by name. Each line represents a brand's share of searches for all nine online doctor brands we track, month by month, from searches in United Kingdom.

Numan and Superdrug Online Doctor among online doctors in the United Kingdom, by month

Share of searches by month for Numan, Superdrug Online Doctor. The figures are in the table below the chart.

View monthly share of searches table
MonthPharmacy2UBoots Online DoctorSimple Online PharmacyAsdaNumanZAVASuperdrug Online DoctorMedinoLloydsDirect
Oct 202537.8%16.9%16.9%9.3%9.3%5.1%2.3%1.2%1.2%
Nov 202540.5%18.2%14.8%8.1%8.1%5.4%2.4%1.3%1.1%
Dec 202542.8%19.2%12.8%8.6%7%4.7%2.6%1.1%1.1%
Jan 202642.9%15.8%12.9%8.6%10.6%4.7%2.1%1.2%1.2%
Feb 202642.1%18.9%12.6%8.5%8.5%4.6%2.5%1.1%1.1%
Mar 202639.3%21.6%11.8%9.7%7.9%4.3%2.9%1.3%1.3%
Apr 202639.6%21.7%11.9%9.7%7.9%4.3%2.4%1.3%1.1%
May 202636.3%24.2%13.3%10.9%6%4.9%2.2%1.5%0.79%
Jun 202636.1%24.1%13.3%10.8%5.9%4.9%2.7%1.4%0.79%
Jul 202634.2%28%12.5%10.3%5.6%4.6%2.5%1.4%0.91%
Aug 202632.7%26.7%12%12%6.6%4.4%2.9%1.6%1.1%
Sep 202638.5%25.7%11.6%9.5%5.2%4.2%2.8%1.5%1%

How has the Numan and Superdrug Online Doctor comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom online doctors in September 2026?

2 changes
  1. In September 2026, Numan lost share of searches among online doctors in the United Kingdom, from 6.6% to 5.2%.

  2. Estimated monthly branded searches for Superdrug Online Doctor in the United Kingdom rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Numan’s and Superdrug Online Doctor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Numan

1 branded search term

  • numan

Superdrug Online Doctor

2 branded search terms

  • superdrug doctor
  • superdrug online doctor

How the Brand Demand Index is measured

Other head-to-heads among online doctors

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