Brandwave

How popular isNuman?

In September 2026, people searched for Numan by name about 22,200 times in the United Kingdom, a 45.2% decrease from the previous year. These searches made up 5.2% of all United Kingdom online doctor searches, placing Numan fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about online doctors, Numan did not appear in any of the answers.

Search and AI answers in September 2026

Numan is the fifth most searched of 9 competitors and not listed in any AI answer.

  1. Pharmacy2UShare of searches 38.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Boots Online DoctorShare of searches 25.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  3. Simple Online PharmacyShare of searches 11.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. AsdaShare of searches 9.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. NumanShare of searches 5.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top online doctors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Numan did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Boots Online Doctor1st
  2. Pharmacy2U2nd
  3. Superdrug Online Doctor3rd
  4. Asda4th
  5. Simple Online Pharmacy–
  6. Numan–
  7. ZAVA–
  8. Medino–
  9. LloydsDirect–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pharmacy2U3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boots Online Doctor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Asda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Superdrug Online Doctor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simple Online Pharmacy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Numan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZAVA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Medino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LloydsDirect0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online doctors

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which online doctors compete with Numan?

Numan against online doctors in the United Kingdom, by month

Share of searches by month for Pharmacy2U, Boots Online Doctor, Simple Online Pharmacy, Asda, Numan, ZAVA, Superdrug Online Doctor. The figures are in the table below the chart.

View monthly share of searches table
MonthPharmacy2UBoots Online DoctorSimple Online PharmacyAsdaNumanZAVASuperdrug Online DoctorMedinoLloydsDirect
Oct 202537.8%16.9%16.9%9.3%9.3%5.1%2.3%1.2%1.2%
Nov 202540.5%18.2%14.8%8.1%8.1%5.4%2.4%1.3%1.1%
Dec 202542.8%19.2%12.8%8.6%7%4.7%2.6%1.1%1.1%
Jan 202642.9%15.8%12.9%8.6%10.6%4.7%2.1%1.2%1.2%
Feb 202642.1%18.9%12.6%8.5%8.5%4.6%2.5%1.1%1.1%
Mar 202639.3%21.6%11.8%9.7%7.9%4.3%2.9%1.3%1.3%
Apr 202639.6%21.7%11.9%9.7%7.9%4.3%2.4%1.3%1.1%
May 202636.3%24.2%13.3%10.9%6%4.9%2.2%1.5%0.79%
Jun 202636.1%24.1%13.3%10.8%5.9%4.9%2.7%1.4%0.79%
Jul 202634.2%28%12.5%10.3%5.6%4.6%2.5%1.4%0.91%
Aug 202632.7%26.7%12%12%6.6%4.4%2.9%1.6%1.1%
Sep 202638.5%25.7%11.6%9.5%5.2%4.2%2.8%1.5%1%
  1. 1.Pharmacy2U

    38.5%

    Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +5.8 points.

  2. Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -1 points.

  3. Moved from 4th to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Asda

    9.5%

    Moved from 3rd to 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  5. 5.Numan

    5.2%

    Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.4 points.

  6. 6.ZAVA

    4.2%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. Held 7th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Medino

    1.5%

    Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. Held 9th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Asda and LloydsDirect sell other things too, so only their searches that name this product count here, like “asda online doctor”.

Compare popularity between Numan and its closest rivals

Every comparison with Numan

8 comparisons

How has branded search demand for Numan changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Numan in the United Kingdom fell from 40.5K to 22.2K.
  • Across the 12 months ending September 2026, Numan’s share of searches among online doctors in the United Kingdom decreased from 9.3% to 5.2%.
  • Across the 12 months ending September 2026, Numan’s share of searches among online doctors in the United Kingdom peaked at 10.6% in January 2026 and was lowest at 5.2% in September 2026.

How did search popularity change for United Kingdom online doctors in September 2026?

6 changes
  1. In September 2026, Pharmacy2U gained share of searches among online doctors in the United Kingdom, from 32.7% to 38.5%.

  2. In September 2026, Asda lost share of searches among online doctors in the United Kingdom, from 12% to 9.5%.

  3. In September 2026, Numan lost share of searches among online doctors in the United Kingdom, from 6.6% to 5.2%.

  4. In September 2026, Boots Online Doctor lost share of searches among online doctors in the United Kingdom, from 26.7% to 25.7%.

  5. Simple Online Pharmacy’s share of searches among online doctors in the United Kingdom has lost ground for 3 months in a row, from 13.3% to 11.6% in September 2026.

  6. ZAVA’s share of searches among online doctors in the United Kingdom has lost ground for 3 months in a row, from 4.9% to 4.2% in September 2026.

How are Numan’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Numan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • numan

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How the Brand Demand Index is measured

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Is Numan your brand?

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