Brandwave

Mizuno vs PING:Which is more popular?

In September 2026, Mizuno and PING were level in searches among golf club brands in the United Kingdom, with an estimated 2.9K branded searches each, at 5.3% of the total each. When we asked ChatGPT and Google AI Overviews about golf club brands, Mizuno and PING each appeared in one of the five answers.

Among golf club brands in the United Kingdom in September 2026

Who do people search for more?

Mizuno and PING are searched for about as often as each other.

Mizuno 2.9K searchesPING 2.9K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Mizuno in 1 of 5PING in 1 of 5

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Top golf club brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mizuno was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. PING was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Callaway1st
  2. PING2nd
  3. TaylorMade3rd
  4. Wilson4th
  5. Cobra Golf5th
  6. Titleist–
  7. Srixon–
  8. Mizuno–
  9. Cleveland Golf–
  10. PXG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Callaway4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TaylorMade3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wilson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mizuno1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PING1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cobra Golf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Titleist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Srixon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cleveland Golf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PXG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about golf club brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Mizuno or PING more popular in search?

This chart shows how often people search Google for Mizuno and PING by name. Each line represents a brand's share of searches for all ten golf club brands we track, month by month, from searches in United Kingdom.

Mizuno and PING among golf club brands in the United Kingdom, by month

Share of searches by month for Mizuno, PING. The figures are in the table below the chart.

View monthly share of searches table
MonthTitleistTaylorMadeCallawaySrixonMizunoPINGCobra GolfCleveland GolfWilsonPXG
Oct 202534.4%28.1%12.6%4.5%5.6%5.6%3.7%2.5%2%1.1%
Nov 202533.1%33.1%12.1%3.6%4.3%5.4%3.6%2.4%1.5%0.88%
Dec 202536.1%29.5%10.8%4.8%4.8%5.8%3.2%2%1.8%1.4%
Jan 202630.6%30.6%9.1%4.1%7.4%6.1%6.1%2.2%2.7%1.2%
Feb 202632.4%26.5%9.6%5.3%6.3%6.3%5.3%3.5%3.5%1.3%
Mar 202637.9%25.2%9.2%4.9%4.9%7.5%4.1%2.2%2.7%1.2%
Apr 202632.8%32.8%9.8%5.3%4.4%6.5%3.5%1.9%1.9%1.1%
May 202636.3%29.8%8.8%4.8%4.8%5.9%3.9%2.5%2.1%0.96%
Jun 202636.5%29.7%10.8%4.8%3.9%5.9%3.1%2.1%2.1%0.97%
Jul 202637%30.2%11%4.8%4%4.8%3.2%1.7%2.2%1.2%
Aug 202631.9%26%21.2%4.2%3.4%5.2%2.7%2.3%1.9%1.3%
Sep 202633.2%27.2%12.1%8.1%5.3%5.3%3.5%1.8%1.8%1.6%

How has the Mizuno and PING comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Mizuno took it in January 2026, PING took it in March 2026.
  • Across the 12 months ending September 2026, Mizuno’s share of searches among golf club brands in the United Kingdom moved from 5.6% to 5.3%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
  • Across the 12 months ending September 2026, PING’s share of searches among golf club brands in the United Kingdom moved from 5.6% to 5.3%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

How did search popularity change for United Kingdom golf club brands in September 2026?

3 changes
  1. In September 2026, Srixon overtook PING to rank 4th among golf club brands in the United Kingdom, with 8.1% of the searches.

  2. In September 2026, Mizuno overtook PING to rank 5th among golf club brands in the United Kingdom, with 5.3% of the searches.

  3. Estimated monthly branded searches for PING in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mizuno’s and PING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mizuno

1 branded search term

  • mizuno golf

PING

1 branded search term

  • ping golf

How the Brand Demand Index is measured

Other head-to-heads among golf club brands

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