Brandwave

How popular isMizuno?

In September 2026, people searched for Mizuno by name about 4,800 times in the United Kingdom, a 12.7% decrease from the previous year. These searches made up 5.3% of all United Kingdom golf club brand searches, placing Mizuno fifth out of ten brands. When we asked both ChatGPT and Google AI Overviews about golf club brands, Mizuno appeared in one of the five answers.

Search and AI answers in September 2026

Mizuno is the fifth most searched of 10 competitors and not listed in any AI answer.

  1. TitleistShare of searches 33.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. TaylorMadeShare of searches 27.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. CallawayShare of searches 12.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. SrixonShare of searches 8.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. MizunoShare of searches 5.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations –

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Top golf club brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mizuno was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Callaway1st
  2. PING2nd
  3. TaylorMade3rd
  4. Wilson4th
  5. Cobra Golf5th
  6. Titleist–
  7. Srixon–
  8. Mizuno–
  9. Cleveland Golf–
  10. PXG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Callaway4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TaylorMade3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wilson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mizuno1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PING1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cobra Golf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Titleist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Srixon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cleveland Golf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PXG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about golf club brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which golf club brands compete with Mizuno?

Mizuno against golf club brands in the United Kingdom, by month

Share of searches by month for Titleist, TaylorMade, Callaway, Srixon, Mizuno, PING, Cobra Golf. The figures are in the table below the chart.

View monthly share of searches table
MonthTitleistTaylorMadeCallawaySrixonMizunoPINGCobra GolfCleveland GolfWilsonPXG
Oct 202534.4%28.1%12.6%4.5%5.6%5.6%3.7%2.5%2%1.1%
Nov 202533.1%33.1%12.1%3.6%4.3%5.4%3.6%2.4%1.5%0.88%
Dec 202536.1%29.5%10.8%4.8%4.8%5.8%3.2%2%1.8%1.4%
Jan 202630.6%30.6%9.1%4.1%7.4%6.1%6.1%2.2%2.7%1.2%
Feb 202632.4%26.5%9.6%5.3%6.3%6.3%5.3%3.5%3.5%1.3%
Mar 202637.9%25.2%9.2%4.9%4.9%7.5%4.1%2.2%2.7%1.2%
Apr 202632.8%32.8%9.8%5.3%4.4%6.5%3.5%1.9%1.9%1.1%
May 202636.3%29.8%8.8%4.8%4.8%5.9%3.9%2.5%2.1%0.96%
Jun 202636.5%29.7%10.8%4.8%3.9%5.9%3.1%2.1%2.1%0.97%
Jul 202637%30.2%11%4.8%4%4.8%3.2%1.7%2.2%1.2%
Aug 202631.9%26%21.2%4.2%3.4%5.2%2.7%2.3%1.9%1.3%
Sep 202633.2%27.2%12.1%8.1%5.3%5.3%3.5%1.8%1.8%1.6%

  1. 1.Titleist

    33.2%

    Held 1st. 18.1K estimated branded searches, -18.5% vs prior month. Share +1.4 points.

  2. 2.TaylorMade

    27.2%

    Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share +1.2 points.

  3. 3.Callaway

    12.1%

    Held 3rd. 6.6K estimated branded searches, -55.4% vs prior month. Share -9.1 points.

  4. 4.Srixon

    8.1%

    Moved from 5th to 4th. 4.4K estimated branded searches, +51.7% vs prior month. Share +3.9 points.

  5. 5.Mizuno

    5.3%

    Moved from 6th to 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.9 points.

  6. 6.PING

    5.3%

    Moved from 4th to 6th. 2.9K estimated branded searches, -19.4% vs prior month. Share +0.2 points.

  7. 7.Cobra Golf

    3.5%

    Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share +0.8 points.

  8. 8.Cleveland Golf

    1.8%

    Held 8th. 1K estimated branded searches, -37.5% vs prior month. Share -0.5 points.

  9. 9.Wilson

    1.8%

    Held 9th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.

  10. 10.PXG

    1.6%

    Held 10th. 880 estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare popularity between Mizuno and its closest rivals

Every comparison with Mizuno

20 comparisons

How has branded search demand for Mizuno changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mizuno in the United Kingdom fell from 5.5K to 4.8K.
  • Across the 12 months ending September 2026, Mizuno’s share of searches among golf club brands in the United Kingdom peaked at 7.4% in January 2026 and was lowest at 3.4% in August 2026.
  • Across the 12 months ending September 2026, Mizuno fell from 4th to 5th among golf club brands in the United Kingdom.

How did search popularity change for United Kingdom golf club brands in September 2026?

6 changes

  1. In September 2026, Srixon overtook PING to rank 4th among golf club brands in the United Kingdom, with 8.1% of the searches.

  2. In September 2026, Mizuno overtook PING to rank 5th among golf club brands in the United Kingdom, with 5.3% of the searches.

  3. In September 2026, Titleist gained share of searches among golf club brands in the United Kingdom, from 31.9% to 33.2%.

  4. In September 2026, TaylorMade gained share of searches among golf club brands in the United Kingdom, from 26% to 27.2%.

  5. In September 2026, Cobra Golf gained share of searches among golf club brands in the United Kingdom, from 2.7% to 3.5%.

  6. In September 2026, Callaway lost share of searches among golf club brands in the United Kingdom, from 21.2% to 12.1%.

How are Mizuno’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mizuno’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mizuno golf
  • mizuno running shoes

Do you work for Mizuno? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Mizuno compete?

Mizuno is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Running shoe brands12th of 121.2%Show ranking
Golf club brands5th of 105.3%Shown above
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Is Mizuno your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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