Running shoe brands in the United Kingdom:Which are most popular?
In September 2026, Nike was the most searched running shoe brand in the United Kingdom, accounting for 17.8% of all searches among the 12 brands we track. When we checked with ChatGPT and Google AI Overviews, ASICS showed up in every answer. ASICS was recommended most often, coming first in four out of five responses.
NikeShare of searches 17.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
AdidasShare of searches 14.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
ASICSShare of searches 9.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
HOKAShare of searches 9.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
OnShare of searches 9.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 10th
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Top running shoe brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, ASICS appeared every time. ASICS was recommended most often, coming first in four out of five answers. HOKA was second, and Brooks was third. Inov-8, which ranked tenth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ASICS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HOKA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nike3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Adidas3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Brooks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Puma3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
New Balance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- On1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Altra1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Saucony1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Inov-80 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mizuno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about running shoe brands
5 answers
Asked ChatGPT
“Which running shoes should I buy?”
Asked ChatGPT
“What are the best running shoe brands?”
Asked ChatGPT
“What are the best running shoes for beginners?”
Searched Google, AI Overview
“running shoes”
Searched Google, AI Overview
“best running shoes”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Which running shoe brands do people search for most?
This chart shows how often people search Google for each running shoe brand by name. Each line represents a brand's share of searches for all 12 running shoe brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Nike, Adidas, ASICS, HOKA, On, Brooks, New Balance, Altra, Saucony, Inov-8, Puma. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | ASICS | HOKA | On | Brooks | New Balance | Altra | Saucony | Inov-8 | Puma | Mizuno |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.6% | 12.4% | 8.3% | 12.4% | 10.1% | 8.3% | 8.3% | 4.5% | 4.5% | 8.3% | 3% | 1.3% |
| Nov 2025 | 20.9% | 11.4% | 9.3% | 11.4% | 11.4% | 7.6% | 7.6% | 3.4% | 4.2% | 9.3% | 2.3% | 1.2% |
| Dec 2025 | 20.9% | 11.4% | 9.3% | 11.4% | 11.4% | 7.6% | 9.3% | 3.4% | 4.2% | 7.6% | 2.3% | 1.2% |
| Jan 2026 | 21% | 14.1% | 9.4% | 9.4% | 7.7% | 7.7% | 9.4% | 3.4% | 6.3% | 7.7% | 2.8% | 1.2% |
| Feb 2026 | 17.8% | 14.6% | 9.7% | 9.7% | 7.9% | 9.7% | 9.7% | 4.3% | 6.5% | 6.5% | 2.4% | 1.2% |
| Mar 2026 | 18.8% | 15.4% | 8.4% | 10.3% | 8.4% | 8.4% | 8.4% | 3.8% | 8.4% | 5.6% | 2.5% | 1.4% |
| Apr 2026 | 20.1% | 16.5% | 9% | 9% | 7.4% | 7.4% | 9% | 4.9% | 7.4% | 4.9% | 3.3% | 1.2% |
| May 2026 | 18.9% | 15.5% | 8.4% | 10.3% | 8.4% | 8.4% | 8.4% | 4.6% | 6.9% | 5.6% | 3.1% | 1.4% |
| Jun 2026 | 19% | 15.5% | 8.5% | 10.3% | 8.5% | 8.5% | 6.9% | 4.6% | 6.9% | 6.9% | 3.1% | 1.3% |
| Jul 2026 | 19.3% | 15.8% | 8.6% | 10.5% | 8.6% | 8.6% | 7.1% | 4.7% | 7.1% | 5.8% | 2.6% | 1.4% |
| Aug 2026 | 18.3% | 15% | 8.2% | 10% | 10% | 8.2% | 8.2% | 4.5% | 6.7% | 6.7% | 3% | 1.3% |
| Sep 2026 | 17.8% | 14.6% | 9.7% | 9.7% | 9.7% | 8% | 8% | 6.5% | 6.5% | 5.3% | 2.9% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 17.8% | 27.1K | 0% | -0.5 points | |
| 2, held 2nd | 14.6% | 22.2K | 0% | -0.4 points | |
| 3, moved from 5th to 3rd | 9.7% | 14.8K | +22.3% | +1.5 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 9.7% | 14.8K | 0% | -0.3 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 9.7% | 14.8K | 0% | -0.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 8% | 12.1K | 0% | -0.2 points | |
| 7, held 7th | 8% | 12.1K | 0% | -0.2 points | |
| 8, moved from 10th to 8th | 6.5% | 9.9K | +50% | +2 pointsmoved from 10th to 8th | |
| 9, held 9th | 6.5% | 9.9K | 0% | -0.2 points | |
| 10, moved from 8th to 10th | 5.3% | 8.1K | -18.2% | -1.4 pointsmoved from 8th to 10th | |
| 11, held 11th | 2.9% | 4.4K | 0% | -0.1 points | |
| 12, held 12th | 1.2% | 1.9K | 0% | 0 points |
1.
Nike17.8%
Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share -0.5 points.
2.
Adidas14.6%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -0.4 points.
3.
ASICS9.7%
Moved from 5th to 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.5 points.
4.
HOKA9.7%
Moved from 3rd to 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.
On9.7%
Moved from 4th to 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.3 points.
6.
Brooks8%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
8%
Held 7th. 12.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
8.
Altra6.5%
Moved from 10th to 8th. 9.9K estimated branded searches, +50% vs prior month. Share +2 points.
9.
Saucony6.5%
Held 9th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
10.
Inov-85.3%
Moved from 8th to 10th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
11.
Puma2.9%
Held 11th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
12.
Mizuno1.2%
Held 12th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among running shoe brands in the United Kingdom?
12 brands
In September 2026, Nike was the most searched among running shoe brands in the United Kingdom, with an estimated 27.1K branded searches, 17.8% of all searches for the 12 we track. Adidas is in 2nd place, 3.2 percentage points behind at 14.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Nike | 18.6% → 17.8% | 21%Jan 2026 | 17.8%Feb 2026 | 1st |
| Adidas | 12.4% → 14.6% | 16.5%Apr 2026 | 11.4%Nov 2025 | 2nd |
| ASICS | 8.3% → 9.7% | 9.7%Sep 2026 | 8.2%Aug 2026 | 5th → 3rd |
| HOKA | 12.4% → 9.7% | 12.4%Oct 2025 | 9%Apr 2026 | 3rd → 4th |
| On | 10.1% → 9.7% | 11.4%Nov 2025 | 7.4%Apr 2026 | 4th → 5th |
| Brooks | 8.3% → 8% | 9.7%Feb 2026 | 7.4%Apr 2026 | 6th |
| New Balance | 8.3% → 8% | 9.7%Feb 2026 | 6.9%Jun 2026 | 8th → 7th |
| Altra | 4.5% → 6.5% | 6.5%Sep 2026 | 3.4%Nov 2025 | 9th → 8th |
| Saucony | 4.5% → 6.5% | 8.4%Mar 2026 | 4.2%Nov 2025 | 10th → 9th |
| Inov-8 | 8.3% → 5.3% | 9.3%Nov 2025 | 4.9%Apr 2026 | 7th → 10th |
| Puma | 3% → 2.9% | 3.3%Apr 2026 | 2.3%Nov 2025 | 11th |
| Mizuno | 1.3% → 1.2% | 1.4%May 2026 | 1.2%Apr 2026 | 12th |
Each finding as a sentence
- Across the 12 months ending September 2026, Nike’s share of searches among running shoe brands in the United Kingdom decreased from 18.6% to 17.8%.
- Across the 12 months ending September 2026, Adidas’ share of searches among running shoe brands in the United Kingdom increased from 12.4% to 14.6%.
- Across the 12 months ending September 2026, ASICS’s share of searches among running shoe brands in the United Kingdom increased from 8.3% to 9.7%.
- Across the 12 months ending September 2026, HOKA’s share of searches among running shoe brands in the United Kingdom decreased from 12.4% to 9.7%.
- Across the 12 months ending September 2026, Altra’s share of searches among running shoe brands in the United Kingdom increased from 4.5% to 6.5%.
- Across the 12 months ending September 2026, Saucony’s share of searches among running shoe brands in the United Kingdom increased from 4.5% to 6.5%.
- Across the 12 months ending September 2026, Inov-8’s share of searches among running shoe brands in the United Kingdom decreased from 8.3% to 5.3%.
- Across the 12 months ending September 2026, Nike’s share of searches among running shoe brands in the United Kingdom peaked at 21% in January 2026 and was lowest at 17.8% in February 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among running shoe brands in the United Kingdom peaked at 16.5% in April 2026 and was lowest at 11.4% in November 2025.
- Across the 12 months ending September 2026, ASICS’s share of searches among running shoe brands in the United Kingdom peaked at 9.7% in September 2026 and was lowest at 8.2% in August 2026.
- Across the 12 months ending September 2026, HOKA’s share of searches among running shoe brands in the United Kingdom peaked at 12.4% in October 2025 and was lowest at 9% in April 2026.
- Across the 12 months ending September 2026, On’s share of searches among running shoe brands in the United Kingdom peaked at 11.4% in November 2025 and was lowest at 7.4% in April 2026.
- Across the 12 months ending September 2026, Brooks’ share of searches among running shoe brands in the United Kingdom peaked at 9.7% in February 2026 and was lowest at 7.4% in April 2026.
- Across the 12 months ending September 2026, New Balance’s share of searches among running shoe brands in the United Kingdom peaked at 9.7% in February 2026 and was lowest at 6.9% in June 2026.
- Across the 12 months ending September 2026, Altra’s share of searches among running shoe brands in the United Kingdom peaked at 6.5% in September 2026 and was lowest at 3.4% in November 2025.
- Across the 12 months ending September 2026, Saucony’s share of searches among running shoe brands in the United Kingdom peaked at 8.4% in March 2026 and was lowest at 4.2% in November 2025.
- Across the 12 months ending September 2026, Inov-8’s share of searches among running shoe brands in the United Kingdom peaked at 9.3% in November 2025 and was lowest at 4.9% in April 2026.
- Across the 12 months ending September 2026, Puma’s share of searches among running shoe brands in the United Kingdom peaked at 3.3% in April 2026 and was lowest at 2.3% in November 2025.
- Across the 12 months ending September 2026, ASICS rose from 5th to 3rd among running shoe brands in the United Kingdom.
- Across the 12 months ending September 2026, HOKA fell from 3rd to 4th among running shoe brands in the United Kingdom.
- Across the 12 months ending September 2026, On fell from 4th to 5th among running shoe brands in the United Kingdom.
- Across the 12 months ending September 2026, New Balance rose from 8th to 7th among running shoe brands in the United Kingdom.
- Across the 12 months ending September 2026, Altra rose from 9th to 8th among running shoe brands in the United Kingdom.
- Across the 12 months ending September 2026, Saucony rose from 10th to 9th among running shoe brands in the United Kingdom.
- Across the 12 months ending September 2026, Inov-8 fell from 7th to 10th among running shoe brands in the United Kingdom.
- Across the 12 months ending September 2026, Brooks, Puma and Mizuno held steady: their share of searches among running shoe brands in the United Kingdom each moved less than 0.5 percentage points.
How did search popularity change for United Kingdom running shoe brands in September 2026?
7 changes
In September 2026, Altra overtook Inov-8 and Saucony to rank 8th among running shoe brands in the United Kingdom, with 6.5% of the searches.
In September 2026, ASICS overtook HOKA and On to rank 3rd among running shoe brands in the United Kingdom, with 9.7% of the searches.
In September 2026, Inov-8 lost share of searches among running shoe brands in the United Kingdom, from 6.7% to 5.3%.
In September 2026, Nike lost share of searches among running shoe brands in the United Kingdom, from 18.3% to 17.8%.
Estimated monthly branded searches for Saucony in the United Kingdom rose 50% over 12 measured months, from 6.6K to 9.9K in September 2026.
Estimated monthly branded searches for Adidas in the United Kingdom rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.
Estimated monthly branded searches for HOKA in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are branded searches counted for running shoe brands?
12 search terms
Each brand's share of searches among running shoe brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Nike
1 branded search term
- nike running shoes
Adidas
1 branded search term
- adidas running shoes
ASICS
1 branded search term
- asics running shoes
HOKA
1 branded search term
- hoka running shoes
On
1 branded search term
- on running shoes
Brooks
1 branded search term
- brooks running shoes
New Balance
1 branded search term
- new balance running shoes
Altra
1 branded search term
- altra running shoes
Saucony
1 branded search term
- saucony running shoes
Inov-8
1 branded search term
- inov8
Puma
1 branded search term
- puma running shoes
Mizuno
1 branded search term
- mizuno running shoes
Compare popularity between leading brands
- Nike vs Adidas: compare popularity
- Nike vs ASICS: compare popularity
- Nike vs HOKA: compare popularity
- Nike vs On: compare popularity
- Adidas vs ASICS: compare popularity
- Adidas vs HOKA: compare popularity
- Adidas vs On: compare popularity
- ASICS vs HOKA: compare popularity
- ASICS vs On: compare popularity
- HOKA vs On: compare popularity
- Compare any of these brands
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