Golf club brands in the United Kingdom:Which are most popular?

Name: Golf club brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Titleist was the most searched golf club brand in the United Kingdom, accounting for 33.2% of all searches among the ten brands we track. When we checked with ChatGPT and Google AI Overviews, Callaway was mentioned most often, in four of the five answers. Callaway was recommended most often, coming first in two out of three responses that gave a list.

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Top golf club brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Callaway was mentioned most often, in four of the five answers. Callaway was recommended most often, coming first in two out of three answers that gave a list. PING was second, and TaylorMade was third. Titleist, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Callaway	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
TaylorMade	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Wilson	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Mizuno	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
PING	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Cobra Golf	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Titleist	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Srixon	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Cleveland Golf	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
PXG	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Callaway4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TaylorMade3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wilson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mizuno1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PING1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cobra Golf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Titleist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Srixon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cleveland Golf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PXG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about golf club brands

5 answers

Asked ChatGPT
“What are the best golf clubs for a beginner in the UK?”
1. 1Callaway
2. 2Wilson
Asked ChatGPT
“Which golf club brand is best for a high handicapper?”
1. 1PING
2. 2Callaway
3. 3Cobra Golf
4. 4TaylorMade
5. 5Wilson
Asked ChatGPT
“Are expensive golf clubs worth it?”
Searched Google, AI Overview
“golf clubs”
1. 1Callaway
2. 2TaylorMade
Searched Google, AI Overview
“best golf clubs”
1. 1Callaway
2. 2TaylorMade
3. 3Mizuno

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which golf club brands do people search for most?

This chart shows how often people search Google for each golf club brand by name. Each line represents a brand's share of searches for all ten golf club brands we track, month by month, from searches in United Kingdom.

Share of searches among golf club brands in the United Kingdom, by month

Month	Titleist	TaylorMade	Callaway	Srixon	Mizuno	PING	Cobra Golf	Cleveland Golf	Wilson	PXG
Oct 2025	34.4%	28.1%	12.6%	4.5%	5.6%	5.6%	3.7%	2.5%	2%	1.1%
Nov 2025	33.1%	33.1%	12.1%	3.6%	4.3%	5.4%	3.6%	2.4%	1.5%	0.88%
Dec 2025	36.1%	29.5%	10.8%	4.8%	4.8%	5.8%	3.2%	2%	1.8%	1.4%
Jan 2026	30.6%	30.6%	9.1%	4.1%	7.4%	6.1%	6.1%	2.2%	2.7%	1.2%
Feb 2026	32.4%	26.5%	9.6%	5.3%	6.3%	6.3%	5.3%	3.5%	3.5%	1.3%
Mar 2026	37.9%	25.2%	9.2%	4.9%	4.9%	7.5%	4.1%	2.2%	2.7%	1.2%
Apr 2026	32.8%	32.8%	9.8%	5.3%	4.4%	6.5%	3.5%	1.9%	1.9%	1.1%
May 2026	36.3%	29.8%	8.8%	4.8%	4.8%	5.9%	3.9%	2.5%	2.1%	0.96%
Jun 2026	36.5%	29.7%	10.8%	4.8%	3.9%	5.9%	3.1%	2.1%	2.1%	0.97%
Jul 2026	37%	30.2%	11%	4.8%	4%	4.8%	3.2%	1.7%	2.2%	1.2%
Aug 2026	31.9%	26%	21.2%	4.2%	3.4%	5.2%	2.7%	2.3%	1.9%	1.3%
Sep 2026	33.2%	27.2%	12.1%	8.1%	5.3%	5.3%	3.5%	1.8%	1.8%	1.6%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Titleist	33.2%	18.1K	-18.5%	+1.4 points
2, held 2nd	TaylorMade	27.2%	14.8K	-18.2%	+1.2 points
3, held 3rd	Callaway	12.1%	6.6K	-55.4%	-9.1 points
4, moved from 5th to 4th	Srixon	8.1%	4.4K	+51.7%	+3.9 pointsmoved from 5th to 4th
5, moved from 6th to 5th	Mizuno	5.3%	2.9K	+20.8%	+1.9 pointsmoved from 6th to 5th
6, moved from 4th to 6th	PING	5.3%	2.9K	-19.4%	+0.2 pointsmoved from 4th to 6th
7, held 7th	Cobra Golf	3.5%	1.9K	0%	+0.8 points
8, held 8th	Cleveland Golf	1.8%	1K	-37.5%	-0.5 points
9, held 9th	Wilson	1.8%	1K	-23.1%	0 points
10, held 10th	PXG	1.6%	880	0%	+0.4 points

1.Titleist
33.2%
Held 1st. 18.1K estimated branded searches, -18.5% vs prior month. Share +1.4 points.
2.TaylorMade
27.2%
Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share +1.2 points.
3.Callaway
12.1%
Held 3rd. 6.6K estimated branded searches, -55.4% vs prior month. Share -9.1 points.
4.Srixon
8.1%
Moved from 5th to 4th. 4.4K estimated branded searches, +51.7% vs prior month. Share +3.9 points.
5.Mizuno
5.3%
Moved from 6th to 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.9 points.
6.PING
5.3%
Moved from 4th to 6th. 2.9K estimated branded searches, -19.4% vs prior month. Share +0.2 points.
7.Cobra Golf
3.5%
Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share +0.8 points.
8.Cleveland Golf
1.8%
Held 8th. 1K estimated branded searches, -37.5% vs prior month. Share -0.5 points.
9.Wilson
1.8%
Held 9th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.
10.PXG
1.6%
Held 10th. 880 estimated branded searches, 0% vs prior month. Share +0.4 points.

Which brand is most popular in search among golf club brands in the United Kingdom?

10 brands

In September 2026, Titleist was the most searched among golf club brands in the United Kingdom, with an estimated 18.1K branded searches, 33.2% of all searches for the ten we track. TaylorMade is in 2nd place, 6.1 percentage points behind at 27.2%.

United Kingdom golf club brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Titleist	34.4% → 33.2%	37.9%Mar 2026	30.6%Jan 2026	1st
TaylorMade	28.1% → 27.2%	33.1%Nov 2025	25.2%Mar 2026	2nd
Callaway	12.6% → 12.1%	21.2%Aug 2026	8.8%May 2026	3rd
Srixon	4.5% → 8.1%	8.1%Sep 2026	3.6%Nov 2025	6th → 4th
Mizuno	5.6% → 5.3%	7.4%Jan 2026	3.4%Aug 2026	4th → 5th
PING	5.6% → 5.3%	7.5%Mar 2026	4.8%Jul 2026	5th → 6th
Cobra Golf	3.7% → 3.5%	6.1%Jan 2026	2.7%Aug 2026	7th
Cleveland Golf	2.5% → 1.8%	3.5%Feb 2026	1.7%Jul 2026	8th
Wilson	2% → 1.8%	3.5%Feb 2026	1.5%Nov 2025	9th
PXG	1.1% → 1.6%	1.6%Sep 2026	0.88%Nov 2025	10th

Each finding as a sentence

Across the 12 months ending September 2026, Titleist’s share of searches among golf club brands in the United Kingdom decreased from 34.4% to 33.2%.
Across the 12 months ending September 2026, TaylorMade’s share of searches among golf club brands in the United Kingdom decreased from 28.1% to 27.2%.
Across the 12 months ending September 2026, Srixon’s share of searches among golf club brands in the United Kingdom increased from 4.5% to 8.1%.
Across the 12 months ending September 2026, Cleveland Golf’s share of searches among golf club brands in the United Kingdom decreased from 2.5% to 1.8%.
Across the 12 months ending September 2026, Titleist’s share of searches among golf club brands in the United Kingdom peaked at 37.9% in March 2026 and was lowest at 30.6% in January 2026.
Across the 12 months ending September 2026, TaylorMade’s share of searches among golf club brands in the United Kingdom peaked at 33.1% in November 2025 and was lowest at 25.2% in March 2026.
Across the 12 months ending September 2026, Callaway’s share of searches among golf club brands in the United Kingdom peaked at 21.2% in August 2026 and was lowest at 8.8% in May 2026.
Across the 12 months ending September 2026, Srixon’s share of searches among golf club brands in the United Kingdom peaked at 8.1% in September 2026 and was lowest at 3.6% in November 2025.
Across the 12 months ending September 2026, Mizuno’s share of searches among golf club brands in the United Kingdom peaked at 7.4% in January 2026 and was lowest at 3.4% in August 2026.
Across the 12 months ending September 2026, PING’s share of searches among golf club brands in the United Kingdom peaked at 7.5% in March 2026 and was lowest at 4.8% in July 2026.
Across the 12 months ending September 2026, Cobra Golf’s share of searches among golf club brands in the United Kingdom peaked at 6.1% in January 2026 and was lowest at 2.7% in August 2026.
Across the 12 months ending September 2026, Cleveland Golf’s share of searches among golf club brands in the United Kingdom peaked at 3.5% in February 2026 and was lowest at 1.7% in July 2026.
Across the 12 months ending September 2026, Wilson’s share of searches among golf club brands in the United Kingdom peaked at 3.5% in February 2026 and was lowest at 1.5% in November 2025.
Across the 12 months ending September 2026, Srixon rose from 6th to 4th among golf club brands in the United Kingdom.
Across the 12 months ending September 2026, Mizuno fell from 4th to 5th among golf club brands in the United Kingdom.
Across the 12 months ending September 2026, PING fell from 5th to 6th among golf club brands in the United Kingdom.
Across the 12 months ending September 2026, Callaway, Cobra Golf, Wilson and PXG held steady: their share of searches among golf club brands in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom golf club brands in September 2026?

8 changes

In September 2026, Srixon overtook PING to rank 4th among golf club brands in the United Kingdom, with 8.1% of the searches.
In September 2026, Mizuno overtook PING to rank 5th among golf club brands in the United Kingdom, with 5.3% of the searches.
In September 2026, Titleist gained share of searches among golf club brands in the United Kingdom, from 31.9% to 33.2%.
In September 2026, TaylorMade gained share of searches among golf club brands in the United Kingdom, from 26% to 27.2%.
In September 2026, Cobra Golf gained share of searches among golf club brands in the United Kingdom, from 2.7% to 3.5%.
In September 2026, Callaway lost share of searches among golf club brands in the United Kingdom, from 21.2% to 12.1%.
PXG’s share of searches among golf club brands in the United Kingdom has gained ground for 3 months in a row, from 0.97% to 1.6% in September 2026.
Estimated monthly branded searches for Cleveland Golf in the United Kingdom fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.

How are branded searches counted for golf club brands?

10 search terms

Each brand's share of searches among golf club brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.