Brandwave

How popular isMizuno?

In September 2026, people searched for Mizuno by name about 4,800 times in the United Kingdom, a 12.7% decrease from the previous year. These searches made up 1.2% of all United Kingdom running shoe brand searches, placing Mizuno 12th out of 12 brands. When we asked both ChatGPT and Google AI Overviews about running shoe brands, Mizuno did not appear in any of the answers.

Search and AI answers in September 2026

Mizuno is the 12th most searched of 12 competitors and not listed in any AI answer.

  1. NikeShare of searches 17.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. AdidasShare of searches 14.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. ASICSShare of searches 9.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. HOKAShare of searches 9.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. MizunoShare of searches 1.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+7 more

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Top running shoe brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mizuno did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ASICS1st
  2. HOKA2nd
  3. Brooks3rd
  4. New Balance4th
  5. Nike5th
  6. Adidas5th
  7. Puma7th
  8. +2 more
  9. On10th
  10. Inov-8–
  11. Mizuno–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ASICS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HOKA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adidas3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brooks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Puma3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • New Balance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • On1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Altra1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mizuno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about running shoe brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which running shoe brands compete with Mizuno?

Mizuno against running shoe brands in the United Kingdom, by month

Share of searches by month for Nike, Adidas, ASICS, HOKA, On, Brooks, New Balance, Altra, Saucony, Inov-8, Puma, Mizuno. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasASICSHOKAOnBrooksNew BalanceAltraSauconyInov-8PumaMizuno
Oct 202518.6%12.4%8.3%12.4%10.1%8.3%8.3%4.5%4.5%8.3%3%1.3%
Nov 202520.9%11.4%9.3%11.4%11.4%7.6%7.6%3.4%4.2%9.3%2.3%1.2%
Dec 202520.9%11.4%9.3%11.4%11.4%7.6%9.3%3.4%4.2%7.6%2.3%1.2%
Jan 202621%14.1%9.4%9.4%7.7%7.7%9.4%3.4%6.3%7.7%2.8%1.2%
Feb 202617.8%14.6%9.7%9.7%7.9%9.7%9.7%4.3%6.5%6.5%2.4%1.2%
Mar 202618.8%15.4%8.4%10.3%8.4%8.4%8.4%3.8%8.4%5.6%2.5%1.4%
Apr 202620.1%16.5%9%9%7.4%7.4%9%4.9%7.4%4.9%3.3%1.2%
May 202618.9%15.5%8.4%10.3%8.4%8.4%8.4%4.6%6.9%5.6%3.1%1.4%
Jun 202619%15.5%8.5%10.3%8.5%8.5%6.9%4.6%6.9%6.9%3.1%1.3%
Jul 202619.3%15.8%8.6%10.5%8.6%8.6%7.1%4.7%7.1%5.8%2.6%1.4%
Aug 202618.3%15%8.2%10%10%8.2%8.2%4.5%6.7%6.7%3%1.3%
Sep 202617.8%14.6%9.7%9.7%9.7%8%8%6.5%6.5%5.3%2.9%1.2%

  1. 1.Nike

    17.8%

    Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Adidas

    14.6%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.ASICS

    9.7%

    Moved from 5th to 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.5 points.

  4. 4.HOKA

    9.7%

    Moved from 3rd to 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.On

    9.7%

    Moved from 4th to 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Brooks

    8%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.New Balance

    8%

    Held 7th. 12.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.Altra

    6.5%

    Moved from 10th to 8th. 9.9K estimated branded searches, +50% vs prior month. Share +2 points.

  9. 9.Saucony

    6.5%

    Held 9th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  10. 10.Inov-8

    5.3%

    Moved from 8th to 10th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  11. 11.Puma

    2.9%

    Held 11th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  12. 12.Mizuno

    1.2%

    Held 12th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Mizuno and its closest rivals

Every comparison with Mizuno

20 comparisons

How has branded search demand for Mizuno changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mizuno in the United Kingdom fell from 5.5K to 4.8K.
  • Across the 12 months ending September 2026, Mizuno’s share of searches among running shoe brands in the United Kingdom held steady, from 1.3% to 1.2%.

How did search popularity change for United Kingdom running shoe brands in September 2026?

6 changes

  1. In September 2026, Altra overtook Inov-8 and Saucony to rank 8th among running shoe brands in the United Kingdom, with 6.5% of the searches.

  2. In September 2026, ASICS overtook HOKA and On to rank 3rd among running shoe brands in the United Kingdom, with 9.7% of the searches.

  3. In September 2026, Inov-8 lost share of searches among running shoe brands in the United Kingdom, from 6.7% to 5.3%.

  4. In September 2026, Nike lost share of searches among running shoe brands in the United Kingdom, from 18.3% to 17.8%.

  5. Estimated monthly branded searches for Saucony in the United Kingdom rose 50% over 12 measured months, from 6.6K to 9.9K in September 2026.

  6. Estimated monthly branded searches for Adidas in the United Kingdom rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

How are Mizuno’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mizuno’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mizuno golf
  • mizuno running shoes

Do you work for Mizuno? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Mizuno compete?

Mizuno is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Running shoe brands12th of 121.2%Shown above
Golf club brands5th of 105.3%Show ranking
Creator with pink hair and a pink jacket

Is Mizuno your brand?

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