Brandwave

How popular isPING?

In September 2026, people searched for PING by name about 2,900 times in the United Kingdom, a 19.4% decrease from the previous year. These searches made up 5.3% of all United Kingdom golf club brand searches, placing PING sixth out of ten brands. When we asked both ChatGPT and Google AI Overviews about golf club brands, PING appeared in one of the five answers and was the second most recommended of the ten.

Search and AI answers in September 2026

PING is the sixth most searched of 10 competitors and the second most recommended in AI answers.

  1. TitleistShare of searches 33.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. TaylorMadeShare of searches 27.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. CallawayShare of searches 12.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. SrixonShare of searches 8.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. PINGShare of searches 5.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd

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Top golf club brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PING was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. PING is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Callaway1st
  2. PING2nd
  3. TaylorMade3rd
  4. Wilson4th
  5. Cobra Golf5th
  6. Titleist–
  7. Srixon–
  8. Mizuno–
  9. Cleveland Golf–
  10. PXG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Callaway4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TaylorMade3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wilson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mizuno1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PING1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cobra Golf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Titleist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Srixon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cleveland Golf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PXG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about golf club brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which golf club brands compete with PING?

PING against golf club brands in the United Kingdom, by month

Share of searches by month for Titleist, TaylorMade, Callaway, Srixon, Mizuno, PING, Cobra Golf. The figures are in the table below the chart.

View monthly share of searches table
MonthTitleistTaylorMadeCallawaySrixonMizunoPINGCobra GolfCleveland GolfWilsonPXG
Oct 202534.4%28.1%12.6%4.5%5.6%5.6%3.7%2.5%2%1.1%
Nov 202533.1%33.1%12.1%3.6%4.3%5.4%3.6%2.4%1.5%0.88%
Dec 202536.1%29.5%10.8%4.8%4.8%5.8%3.2%2%1.8%1.4%
Jan 202630.6%30.6%9.1%4.1%7.4%6.1%6.1%2.2%2.7%1.2%
Feb 202632.4%26.5%9.6%5.3%6.3%6.3%5.3%3.5%3.5%1.3%
Mar 202637.9%25.2%9.2%4.9%4.9%7.5%4.1%2.2%2.7%1.2%
Apr 202632.8%32.8%9.8%5.3%4.4%6.5%3.5%1.9%1.9%1.1%
May 202636.3%29.8%8.8%4.8%4.8%5.9%3.9%2.5%2.1%0.96%
Jun 202636.5%29.7%10.8%4.8%3.9%5.9%3.1%2.1%2.1%0.97%
Jul 202637%30.2%11%4.8%4%4.8%3.2%1.7%2.2%1.2%
Aug 202631.9%26%21.2%4.2%3.4%5.2%2.7%2.3%1.9%1.3%
Sep 202633.2%27.2%12.1%8.1%5.3%5.3%3.5%1.8%1.8%1.6%

  1. 1.Titleist

    33.2%

    Held 1st. 18.1K estimated branded searches, -18.5% vs prior month. Share +1.4 points.

  2. 2.TaylorMade

    27.2%

    Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share +1.2 points.

  3. 3.Callaway

    12.1%

    Held 3rd. 6.6K estimated branded searches, -55.4% vs prior month. Share -9.1 points.

  4. 4.Srixon

    8.1%

    Moved from 5th to 4th. 4.4K estimated branded searches, +51.7% vs prior month. Share +3.9 points.

  5. 5.Mizuno

    5.3%

    Moved from 6th to 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.9 points.

  6. 6.PING

    5.3%

    Moved from 4th to 6th. 2.9K estimated branded searches, -19.4% vs prior month. Share +0.2 points.

  7. 7.Cobra Golf

    3.5%

    Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share +0.8 points.

  8. 8.Cleveland Golf

    1.8%

    Held 8th. 1K estimated branded searches, -37.5% vs prior month. Share -0.5 points.

  9. 9.Wilson

    1.8%

    Held 9th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.

  10. 10.PXG

    1.6%

    Held 10th. 880 estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare popularity between PING and its closest rivals

Every comparison with PING

9 comparisons

How has branded search demand for PING changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for PING in the United Kingdom fell from 3.6K to 2.9K.
  • Across the 12 months ending September 2026, PING’s share of searches among golf club brands in the United Kingdom peaked at 7.5% in March 2026 and was lowest at 4.8% in July 2026.
  • Across the 12 months ending September 2026, PING fell from 5th to 6th among golf club brands in the United Kingdom.

How did search popularity change for United Kingdom golf club brands in September 2026?

6 changes

  1. In September 2026, Srixon overtook PING to rank 4th among golf club brands in the United Kingdom, with 8.1% of the searches.

  2. In September 2026, Mizuno overtook PING to rank 5th among golf club brands in the United Kingdom, with 5.3% of the searches.

  3. In September 2026, Titleist gained share of searches among golf club brands in the United Kingdom, from 31.9% to 33.2%.

  4. In September 2026, TaylorMade gained share of searches among golf club brands in the United Kingdom, from 26% to 27.2%.

  5. In September 2026, Cobra Golf gained share of searches among golf club brands in the United Kingdom, from 2.7% to 3.5%.

  6. In September 2026, Callaway lost share of searches among golf club brands in the United Kingdom, from 21.2% to 12.1%.

How are PING’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using PING’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ping golf

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How the Brand Demand Index is measured

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