Brandwave

PING vs Titleist:Which is more popular?

In September 2026, Titleist had more branded searches than PING among golf club brands in the United Kingdom. Titleist had about 18,100 branded searches, while PING had 2,900. Titleist made up 33.2% of all golf club brand searches we track, and PING accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about golf club brands, PING appeared in one of the five answers and Titleist in none.

Among golf club brands in the United Kingdom in September 2026

Who do people search for more?

Titleist, about 6 searches for every 1 for PING

Titleist 18.1K searchesPING 2.9K searches

Who does AI mention more?

PING, mentioned in 1 of 5 answers, Titleist in 0

PING in 1 of 5Titleist in 0 of 5

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Top golf club brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PING was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Titleist did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Callaway1st
  2. PING2nd
  3. TaylorMade3rd
  4. Wilson4th
  5. Cobra Golf5th
  6. Titleist–
  7. Srixon–
  8. Mizuno–
  9. Cleveland Golf–
  10. PXG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Callaway4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TaylorMade3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wilson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mizuno1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PING1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cobra Golf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Titleist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Srixon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cleveland Golf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PXG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about golf club brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is PING or Titleist more popular in search?

This chart shows how often people search Google for PING and Titleist by name. Each line represents a brand's share of searches for all ten golf club brands we track, month by month, from searches in United Kingdom.

PING and Titleist among golf club brands in the United Kingdom, by month

Share of searches by month for Titleist, PING. The figures are in the table below the chart.

View monthly share of searches table
MonthTitleistTaylorMadeCallawaySrixonMizunoPINGCobra GolfCleveland GolfWilsonPXG
Oct 202534.4%28.1%12.6%4.5%5.6%5.6%3.7%2.5%2%1.1%
Nov 202533.1%33.1%12.1%3.6%4.3%5.4%3.6%2.4%1.5%0.88%
Dec 202536.1%29.5%10.8%4.8%4.8%5.8%3.2%2%1.8%1.4%
Jan 202630.6%30.6%9.1%4.1%7.4%6.1%6.1%2.2%2.7%1.2%
Feb 202632.4%26.5%9.6%5.3%6.3%6.3%5.3%3.5%3.5%1.3%
Mar 202637.9%25.2%9.2%4.9%4.9%7.5%4.1%2.2%2.7%1.2%
Apr 202632.8%32.8%9.8%5.3%4.4%6.5%3.5%1.9%1.9%1.1%
May 202636.3%29.8%8.8%4.8%4.8%5.9%3.9%2.5%2.1%0.96%
Jun 202636.5%29.7%10.8%4.8%3.9%5.9%3.1%2.1%2.1%0.97%
Jul 202637%30.2%11%4.8%4%4.8%3.2%1.7%2.2%1.2%
Aug 202631.9%26%21.2%4.2%3.4%5.2%2.7%2.3%1.9%1.3%
Sep 202633.2%27.2%12.1%8.1%5.3%5.3%3.5%1.8%1.8%1.6%

How has the PING and Titleist comparison changed over the last 12 months?

3 findings
  • Titleist was ahead of PING in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, PING’s share of searches among golf club brands in the United Kingdom moved from 5.6% to 5.3%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
  • Across the 12 months ending September 2026, Titleist’s share of searches among golf club brands in the United Kingdom moved from 34.4% to 33.2%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for United Kingdom golf club brands in September 2026?

4 changes
  1. In September 2026, Srixon overtook PING to rank 4th among golf club brands in the United Kingdom, with 8.1% of the searches.

  2. In September 2026, Mizuno overtook PING to rank 5th among golf club brands in the United Kingdom, with 5.3% of the searches.

  3. In September 2026, Titleist gained share of searches among golf club brands in the United Kingdom, from 31.9% to 33.2%.

  4. Estimated monthly branded searches for PING in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using PING’s and Titleist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PING

1 branded search term

  • ping golf

Titleist

1 branded search term

  • titleist

How the Brand Demand Index is measured

Other head-to-heads among golf club brands

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