Callaway vs TaylorMade:Which is more popular?
In September 2026, TaylorMade had more branded searches than Callaway among golf club brands in the United Kingdom. TaylorMade had about 14,800 branded searches, while Callaway had 6,600. TaylorMade made up 27.2% of all golf club brand searches we track, and Callaway accounted for 12.1%. When we asked ChatGPT and Google AI Overviews about golf club brands, Callaway appeared in four of the five answers and TaylorMade in three. Callaway was mentioned before TaylorMade in every answer.
Who do people search for more?
TaylorMade, about 2 searches for every 1 for Callaway
Who does AI mention more?
Callaway, mentioned in 4 of 5 answers, TaylorMade in 3
Who does AI recommend more?
Callaway, named ahead of TaylorMade in every answer
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Top golf club brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Callaway was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. TaylorMade was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Callaway was listed before TaylorMade in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Callaway1st
PING2nd- TaylorMade3rd
Wilson4th
Cobra Golf5th
Titleist–
Srixon–
Mizuno–
Cleveland Golf–
PXG–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Callaway4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TaylorMade3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wilson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mizuno1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PING1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cobra Golf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Titleist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Srixon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cleveland Golf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PXG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about golf club brands
5 answers
Asked ChatGPT
“What are the best golf clubs for a beginner in the UK?”
Asked ChatGPT
“Which golf club brand is best for a high handicapper?”
Asked ChatGPT
“Are expensive golf clubs worth it?”
Searched Google, AI Overview
“golf clubs”
Searched Google, AI Overview
“best golf clubs”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Callaway or TaylorMade more popular in search?
This chart shows how often people search Google for Callaway and TaylorMade by name. Each line represents a brand's share of searches for all ten golf club brands we track, month by month, from searches in United Kingdom.
Share of searches by month for TaylorMade, Callaway. The figures are in the table below the chart.
View monthly share of searches table
| Month | Titleist | TaylorMade | Callaway | Srixon | Mizuno | PING | Cobra Golf | Cleveland Golf | Wilson | PXG |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 28.1% | 12.6% | 4.5% | 5.6% | 5.6% | 3.7% | 2.5% | 2% | 1.1% |
| Nov 2025 | 33.1% | 33.1% | 12.1% | 3.6% | 4.3% | 5.4% | 3.6% | 2.4% | 1.5% | 0.88% |
| Dec 2025 | 36.1% | 29.5% | 10.8% | 4.8% | 4.8% | 5.8% | 3.2% | 2% | 1.8% | 1.4% |
| Jan 2026 | 30.6% | 30.6% | 9.1% | 4.1% | 7.4% | 6.1% | 6.1% | 2.2% | 2.7% | 1.2% |
| Feb 2026 | 32.4% | 26.5% | 9.6% | 5.3% | 6.3% | 6.3% | 5.3% | 3.5% | 3.5% | 1.3% |
| Mar 2026 | 37.9% | 25.2% | 9.2% | 4.9% | 4.9% | 7.5% | 4.1% | 2.2% | 2.7% | 1.2% |
| Apr 2026 | 32.8% | 32.8% | 9.8% | 5.3% | 4.4% | 6.5% | 3.5% | 1.9% | 1.9% | 1.1% |
| May 2026 | 36.3% | 29.8% | 8.8% | 4.8% | 4.8% | 5.9% | 3.9% | 2.5% | 2.1% | 0.96% |
| Jun 2026 | 36.5% | 29.7% | 10.8% | 4.8% | 3.9% | 5.9% | 3.1% | 2.1% | 2.1% | 0.97% |
| Jul 2026 | 37% | 30.2% | 11% | 4.8% | 4% | 4.8% | 3.2% | 1.7% | 2.2% | 1.2% |
| Aug 2026 | 31.9% | 26% | 21.2% | 4.2% | 3.4% | 5.2% | 2.7% | 2.3% | 1.9% | 1.3% |
| Sep 2026 | 33.2% | 27.2% | 12.1% | 8.1% | 5.3% | 5.3% | 3.5% | 1.8% | 1.8% | 1.6% |
How has the Callaway and TaylorMade comparison changed over the last 12 months?
3 findings
- TaylorMade was ahead of Callaway in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Callaway’s share of searches among golf club brands in the United Kingdom moved from 12.6% to 12.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, TaylorMade’s share of searches among golf club brands in the United Kingdom moved from 28.1% to 27.2%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for United Kingdom golf club brands in September 2026?
2 changes
In September 2026, TaylorMade gained share of searches among golf club brands in the United Kingdom, from 26% to 27.2%.
In September 2026, Callaway lost share of searches among golf club brands in the United Kingdom, from 21.2% to 12.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Callaway’s and TaylorMade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Callaway
1 branded search term
- callaway golf
TaylorMade
1 branded search term
- taylormade
Other head-to-heads among golf club brands
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