iRobot vs TP-Link Tapo:Which is more popular?
In September 2026, iRobot had more branded searches than TP-Link Tapo among robot vacuum brands in the United Kingdom. iRobot had about 24,700 branded searches, while TP-Link Tapo had 1,300. iRobot made up 19% of all robot vacuum brand searches we track, and TP-Link Tapo accounted for 1%. When we asked ChatGPT and Google AI Overviews about robot vacuum brands, iRobot appeared in one of the five answers and TP-Link Tapo in none.
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Top robot vacuum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, iRobot was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. TP-Link Tapo did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Roborock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dreame4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Eufy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
iRobot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dyson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Shark1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ecovacs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Narwal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TP-Link Tapo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xiaomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about robot vacuum brands
5 answers
Asked ChatGPT
“Which robot vacuum should I buy in the UK?”
Asked ChatGPT
“What are the best robot vacuum brands?”
Asked ChatGPT
“What is the best robot vacuum for pet hair?”
Searched Google, AI Overview
“robot vacuum”
Searched Google, AI Overview
“best robot vacuum”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is iRobot or TP-Link Tapo more popular in search?
This chart shows how often people search Google for iRobot and TP-Link Tapo by name. Each line represents a brand's share of searches for all 11 robot vacuum brands we track, month by month, from searches in United Kingdom.
Share of searches by month for iRobot, TP-Link Tapo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Narwal | iRobot | Roborock | Eufy | Dyson | Shark | Dreame | Ecovacs | TP-Link Tapo | Xiaomi | Samsung |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 23.4% | 12.9% | 5.7% | 3.8% | 7% | 4.7% | 3.8% | 0.87% | 1.4% | 1.1% |
| Nov 2025 | 32.2% | 19.6% | 17.6% | 7.9% | 3.5% | 6.4% | 5.3% | 4.1% | 0.84% | 1.6% | 1% |
| Dec 2025 | 37.4% | 22.9% | 13.7% | 7.5% | 3.3% | 6.1% | 4.1% | 2.7% | 0.8% | 0.99% | 0.62% |
| Jan 2026 | 38.9% | 17.3% | 14.2% | 9.5% | 4.2% | 5.2% | 5.2% | 2.8% | 0.69% | 1% | 1% |
| Feb 2026 | 39.6% | 17.6% | 11.8% | 7.9% | 4.3% | 7.9% | 5.3% | 2.8% | 0.86% | 0.98% | 0.86% |
| Mar 2026 | 34.8% | 15.5% | 10.4% | 7% | 15.6% | 7% | 4.6% | 2.9% | 0.7% | 0.7% | 0.7% |
| Apr 2026 | 28.3% | 10.3% | 6.9% | 5.7% | 34.6% | 5.7% | 3.8% | 2.9% | 0.57% | 0.74% | 0.5% |
| May 2026 | 36.1% | 16.1% | 8.8% | 5.9% | 16.2% | 5.9% | 5.9% | 3.1% | 0.64% | 0.73% | 0.64% |
| Jun 2026 | 20.1% | 8.9% | 7.3% | 6% | 44.8% | 4.9% | 4% | 2.4% | 0.5% | 0.64% | 0.44% |
| Jul 2026 | 34.8% | 15.5% | 12.7% | 10.4% | 5.7% | 8.5% | 7% | 2.9% | 1.1% | 0.86% | 0.62% |
| Aug 2026 | 33% | 14.7% | 14.7% | 9.9% | 5.4% | 9.9% | 6.6% | 3.3% | 1.1% | 0.81% | 0.72% |
| Sep 2026 | 31.2% | 19% | 17.1% | 9.3% | 6.2% | 6.2% | 5.1% | 3.1% | 1% | 1% | 0.68% |
How has the iRobot and TP-Link Tapo comparison changed over the last 12 months?
3 findings
- iRobot was ahead of TP-Link Tapo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, iRobot’s share of searches among robot vacuum brands in the United Kingdom moved from 23.4% to 19%, and its estimated monthly branded searches moved from 26.9K to 24.7K.
- Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among robot vacuum brands in the United Kingdom moved from 0.87% to 1%, and its estimated monthly branded searches moved from 1K to 1.3K.
How did search popularity change for United Kingdom robot vacuum brands in September 2026?
2 changes
In September 2026, iRobot overtook Roborock to rank 2nd among robot vacuum brands in the United Kingdom, with 19% of the searches.
Estimated monthly branded searches for TP-Link Tapo in the United Kingdom rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using iRobot’s and TP-Link Tapo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
iRobot
2 branded search terms
- irobot
- roomba
TP-Link Tapo
1 branded search term
- tapo robot vacuum
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