Brandwave

HexClad vs Scanpan:Which is more popular?

In September 2026, HexClad had more branded searches than Scanpan among cookware brands in the United Kingdom. HexClad had about 22,200 branded searches, while Scanpan had 880. HexClad made up 7.2% of all cookware brand searches we track, and Scanpan accounted for 0.29%. When we asked ChatGPT and Google AI Overviews about cookware brands, neither HexClad nor Scanpan appeared in any of the five answers.

Among cookware brands in the United Kingdom in September 2026

Who do people search for more?

HexClad, about 25 searches for every 1 for Scanpan

HexClad 22.2K searchesScanpan 880 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

HexClad in 0 of 5Scanpan in 0 of 5

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Top cookware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither HexClad nor Scanpan showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tefal1st
  2. Le Creuset2nd
  3. Ninja3rd
  4. ProCook4th
  5. GreenPan4th
  6. Staub6th
  7. HexClad–
  8. Circulon–
  9. Tramontina–
  10. +2 more
  11. Scanpan–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ProCook3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tefal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GreenPan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Staub1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tower1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scanpan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about cookware brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is HexClad or Scanpan more popular in search?

This chart shows how often people search Google for HexClad and Scanpan by name. Each line represents a brand's share of searches for all 13 cookware brands we track, month by month, from searches in United Kingdom.

HexClad and Scanpan among cookware brands in the United Kingdom, by month

Share of searches by month for HexClad, Scanpan. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetProCookHexCladTefalStaubCirculonGreenPanTramontinaSalterEaziglideNinjaScanpanTower
Oct 202555.7%25%9.1%3.2%2.2%0.98%0.98%0.81%0.54%0.34%0.44%0.34%0.34%
Nov 202550.6%27.8%12.5%2.4%2%1.1%0.91%0.6%0.49%0.33%0.6%0.33%0.27%
Dec 202552.8%29%10.6%2%1.4%0.77%0.95%0.51%0.42%0.28%0.63%0.33%0.23%
Jan 202651.5%28.2%10.4%2.9%1.7%1.1%1.1%0.74%0.62%0.41%0.62%0.41%0.26%
Feb 202651.2%28.1%10.3%3.5%1.7%0.91%1.1%0.91%0.61%0.38%0.61%0.38%0.38%
Mar 202650.1%27.5%12.3%3.4%1.6%0.89%1.1%0.89%0.7%0.37%0.59%0.33%0.33%
Apr 202654.1%24.2%10.9%3.6%1.8%0.96%1.2%0.96%0.64%0.35%0.64%0.35%0.4%
May 202651.9%28.4%10.4%3.4%1.4%0.73%0.92%0.92%0.5%0.34%0.38%0.34%0.34%
Jun 202651.4%28.2%10.4%4.2%1.4%0.75%0.89%0.89%0.61%0.34%0.34%0.34%0.34%
Jul 202652.4%28.8%8.6%4.3%1.4%0.91%0.91%0.91%0.48%0.34%0.34%0.34%0.28%
Aug 202648.3%32.4%9.7%4%1.3%0.86%0.86%0.86%0.47%0.31%0.31%0.31%0.31%
Sep 202653.7%29.4%7.2%4.4%1.4%0.78%0.78%0.78%0.42%0.29%0.29%0.29%0.29%

How has the HexClad and Scanpan comparison changed over the last 12 months?

3 findings
  • HexClad was ahead of Scanpan in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, HexClad’s share of searches among cookware brands in the United Kingdom moved from 9.1% to 7.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Scanpan’s share of searches among cookware brands in the United Kingdom moved from 0.34% to 0.29%, and its estimated monthly branded searches moved from 1K to 880.

How did search popularity change for United Kingdom cookware brands in September 2026?

2 changes
  1. In September 2026, HexClad lost share of searches among cookware brands in the United Kingdom, from 9.7% to 7.2%.

  2. Estimated monthly branded searches for Scanpan in the United Kingdom fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using HexClad’s and Scanpan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HexClad

1 branded search term

  • hexclad

Scanpan

1 branded search term

  • scanpan

How the Brand Demand Index is measured

Other head-to-heads among cookware brands

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