Brandwave

Drayton Wiser vs Honeywell Home:Which is more popular?

In September 2026, Drayton Wiser had more branded searches than Honeywell Home among smart thermostat brands in the United Kingdom. Drayton Wiser had about 2,900 branded searches, while Honeywell Home had 1,000. Drayton Wiser made up 4.1% of all smart thermostat brand searches we track, and Honeywell Home accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about smart thermostat brands, Drayton Wiser appeared in four of the five answers and Honeywell Home in three. Drayton Wiser was mentioned before Honeywell Home in every answer.

Among smart thermostat brands in the United Kingdom in September 2026

Who do people search for more?

Drayton Wiser, about 3 searches for every 1 for Honeywell Home

Drayton Wiser 2.9K searchesHoneywell Home 1K searches

Who does AI mention more?

Drayton Wiser, mentioned in 4 of 5 answers, Honeywell Home in 3

Drayton Wiser in 4 of 5Honeywell Home in 3 of 5

Who does AI recommend more?

Drayton Wiser, named ahead of Honeywell Home in every answer

Drayton Wiser first in 4Honeywell Home never first

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Top smart thermostat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Drayton Wiser was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Honeywell Home was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Drayton Wiser was listed before Honeywell Home in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. tado1st
  2. Drayton Wiser2nd
  3. Hive3rd
  4. Honeywell Home4th
  5. Google Nest5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • tado5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Drayton Wiser4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honeywell Home3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Nest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart thermostat brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is Drayton Wiser or Honeywell Home more popular in search?

This chart shows how often people search Google for Drayton Wiser and Honeywell Home by name. Each line represents a brand's share of searches for all five smart thermostat brands we track, month by month, from searches in United Kingdom.

Drayton Wiser and Honeywell Home among smart thermostat brands in the United Kingdom, by month

Share of searches by month for Drayton Wiser, Honeywell Home. The figures are in the table below the chart.

View monthly share of searches table
MonthHiveGoogle NesttadoDrayton WiserHoneywell Home
Oct 202558.7%23.2%12.7%3.8%1.7%
Nov 202561.4%19.9%13.3%4%1.4%
Dec 202564.3%17%13.9%3.4%1.5%
Jan 202665.9%17.4%11.6%3.5%1.5%
Feb 202661.8%19.9%13.3%3.2%1.8%
Mar 202661.8%19.9%13.3%3.2%1.7%
Apr 202664.3%17%13.9%3.3%1.5%
May 202664.3%17%13.8%3.4%1.5%
Jun 202663.9%17.1%14%3.4%1.5%
Jul 202665.3%17.2%11.5%4.1%1.9%
Aug 202664%16.4%13.4%4.7%1.5%
Sep 202666.5%14%14%4.1%1.4%

How has the Drayton Wiser and Honeywell Home comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom smart thermostat brands in September 2026?

2 changes
  1. In September 2026, Drayton Wiser lost share of searches among smart thermostat brands in the United Kingdom, from 4.7% to 4.1%.

  2. Estimated monthly branded searches for Honeywell Home in the United Kingdom fell 65.5% over 12 measured months, from 2.9K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Drayton Wiser’s and Honeywell Home’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Drayton Wiser

1 branded search term

  • drayton wiser

Honeywell Home

1 branded search term

  • honeywell evohome

How the Brand Demand Index is measured

Other head-to-heads among smart thermostat brands

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