How popular isHive?
In September 2026, people searched for Hive by name about 47,100 times in the United Kingdom, a 54.1% decrease from the previous year. These searches made up 69.4% of all United Kingdom smart thermostat brand searches, placing Hive first out of four brands. When we asked both ChatGPT and Google AI Overviews about smart thermostat brands, Hive appeared in all answers and was the second most recommended of the four.
Hive is the most searched of 4 competitors and the second most recommended in AI answers.
HiveShare of searches 69.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Google NestShare of searches 14.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
tadoShare of searches 14.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Honeywell HomeShare of searches 1.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top smart thermostat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hive appeared in all five answers. Hive is the second most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- tado1st
- Hive2nd
- Honeywell Home3rd
- Google Nest4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- tado5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Honeywell Home3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Nest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart thermostat brands
5 answers
Asked ChatGPT
“What's the best smart thermostat in the UK?”
Asked ChatGPT
“Which smart heating control is best for a combi boiler?”
Asked ChatGPT
“What are the best smart thermostats to buy in the UK?”
Searched Google, AI Overview
“smart thermostat”
Searched Google, AI Overview
“best smart thermostat”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Which smart thermostat brands compete with Hive?
Share of searches by month for Hive, Google Nest, tado. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hive | Google Nest | tado | Honeywell Home |
|---|---|---|---|---|
| Oct 2025 | 61% | 24.1% | 13.2% | 1.7% |
| Nov 2025 | 63.9% | 20.7% | 13.9% | 1.5% |
| Dec 2025 | 66.5% | 17.6% | 14.4% | 1.5% |
| Jan 2026 | 68.3% | 18% | 12.1% | 1.6% |
| Feb 2026 | 63.8% | 20.6% | 13.8% | 1.8% |
| Mar 2026 | 63.8% | 20.6% | 13.8% | 1.8% |
| Apr 2026 | 66.5% | 17.6% | 14.4% | 1.6% |
| May 2026 | 66.6% | 17.6% | 14.3% | 1.6% |
| Jun 2026 | 66.1% | 17.7% | 14.5% | 1.6% |
| Jul 2026 | 68.1% | 17.9% | 12% | 2% |
| Aug 2026 | 67.2% | 17.2% | 14.1% | 1.5% |
| Sep 2026 | 69.4% | 14.6% | 14.6% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.4% | 47.1K | +82.6% | +2.2 points | |
| 2, held 2nd | 14.6% | 9.9K | +50% | -2.6 points | |
| 3, held 3rd | 14.6% | 9.9K | +83.3% | +0.5 points | |
| 4, held 4th | 1.5% | 1K | +69.5% | -0.1 points |
1.
Hive69.4%
Held 1st. 47.1K estimated branded searches, +82.6% vs prior month. Share +2.2 points.
14.6%
Held 2nd. 9.9K estimated branded searches, +50% vs prior month. Share -2.6 points.
3.
tado14.6%
Held 3rd. 9.9K estimated branded searches, +83.3% vs prior month. Share +0.5 points.
1.5%
Held 4th. 1K estimated branded searches, +69.5% vs prior month. Share -0.1 points.
Compare popularity between Hive and its closest rivals
Every comparison with Hive
3 comparisons
How has branded search demand for Hive changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hive in the United Kingdom fell from 103K to 47.1K.
- Across the 12 months ending September 2026, Hive’s share of searches among smart thermostat brands in the United Kingdom increased from 61% to 69.4%.
How did search popularity change for United Kingdom smart thermostat brands in September 2026?
4 changes
In September 2026, Hive gained share of searches among smart thermostat brands in the United Kingdom, from 67.2% to 69.4%.
In September 2026, tado gained share of searches among smart thermostat brands in the United Kingdom, from 14.1% to 14.6%.
In September 2026, Google Nest lost share of searches among smart thermostat brands in the United Kingdom, from 17.2% to 14.6%.
Estimated monthly branded searches for Honeywell Home in the United Kingdom fell 65.5% over 12 measured months, from 2.9K to 1K in September 2026.
How are Hive’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hive’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hive heating
- hive thermostat
Who owns Hive?
Hive is owned by Centrica. Brandwave also tracks 
British Gas and British Gas Business, owned by the same company, in the United Kingdom.
Do you work for Hive? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Hive your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.