Hive vs tado:Which is more popular?
In September 2026, Hive had more branded searches than tado among smart thermostat brands in the United Kingdom. Hive had about 47,100 branded searches, while tado had 9,900. Hive made up 69.4% of all smart thermostat brand searches we track, and tado accounted for 14.6%. When we asked ChatGPT and Google AI Overviews about smart thermostat brands, both Hive and tado appeared in all five answers. tado was mentioned before Hive in every answer.
Who do people search for more?
Hive, about 5 searches for every 1 for tado
Who does AI mention more?
Both are mentioned in every answer we collected.
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Top smart thermostat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Hive and tado showed up in all five answers. tado was listed before Hive in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
tado1st- Hive2nd
Honeywell Home3rd
Google Nest4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- tado5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Honeywell Home3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Nest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart thermostat brands
5 answers
Asked ChatGPT
“What's the best smart thermostat in the UK?”
Asked ChatGPT
“Which smart heating control is best for a combi boiler?”
Asked ChatGPT
“What are the best smart thermostats to buy in the UK?”
Searched Google, AI Overview
“smart thermostat”
Searched Google, AI Overview
“best smart thermostat”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Hive or tado more popular in search?
This chart shows how often people search Google for Hive and tado by name. Each line represents a brand's share of searches for all four smart thermostat brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Hive, tado. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hive | Google Nest | tado | Honeywell Home |
|---|---|---|---|---|
| Oct 2025 | 61% | 24.1% | 13.2% | 1.7% |
| Nov 2025 | 63.9% | 20.7% | 13.9% | 1.5% |
| Dec 2025 | 66.5% | 17.6% | 14.4% | 1.5% |
| Jan 2026 | 68.3% | 18% | 12.1% | 1.6% |
| Feb 2026 | 63.8% | 20.6% | 13.8% | 1.8% |
| Mar 2026 | 63.8% | 20.6% | 13.8% | 1.8% |
| Apr 2026 | 66.5% | 17.6% | 14.4% | 1.6% |
| May 2026 | 66.6% | 17.6% | 14.3% | 1.6% |
| Jun 2026 | 66.1% | 17.7% | 14.5% | 1.6% |
| Jul 2026 | 68.1% | 17.9% | 12% | 2% |
| Aug 2026 | 67.2% | 17.2% | 14.1% | 1.5% |
| Sep 2026 | 69.4% | 14.6% | 14.6% | 1.5% |
How has the Hive and tado comparison changed over the last 12 months?
3 findings
- Hive was ahead of tado in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hive’s share of searches among smart thermostat brands in the United Kingdom moved from 61% to 69.4%, and its estimated monthly branded searches moved from 103K to 47.1K.
- Across the 12 months ending September 2026, tado’s share of searches among smart thermostat brands in the United Kingdom moved from 13.2% to 14.6%, and its estimated monthly branded searches moved from 22.2K to 9.9K.
How did search popularity change for United Kingdom smart thermostat brands in September 2026?
2 changes
In September 2026, Hive gained share of searches among smart thermostat brands in the United Kingdom, from 67.2% to 69.4%.
In September 2026, tado gained share of searches among smart thermostat brands in the United Kingdom, from 14.1% to 14.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hive’s and tado’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among smart thermostat brands
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