Smart thermostat brands in the United Kingdom:Which are most popular?
In September 2026, Hive was the most searched smart thermostat brand in the United Kingdom, accounting for 69.4% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Hive and tado showed up in every answer. tado was recommended most often, coming first in all four responses that gave a list.
HiveShare of searches 69.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Google NestShare of searches 14.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
tadoShare of searches 14.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Honeywell HomeShare of searches 1.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top smart thermostat brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Hive and tado appeared every time. tado was recommended most often, coming first in all four answers that gave a list. Hive was second, and Honeywell Home was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- tado1st
- Hive2nd
- Honeywell Home3rd
- Google Nest4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- tado5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Honeywell Home3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Nest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart thermostat brands
5 answers
Asked ChatGPT
“What's the best smart thermostat in the UK?”
Asked ChatGPT
“Which smart heating control is best for a combi boiler?”
Asked ChatGPT
“What are the best smart thermostats to buy in the UK?”
Searched Google, AI Overview
“smart thermostat”
Searched Google, AI Overview
“best smart thermostat”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Which smart thermostat brands do people search for most?
This chart shows how often people search Google for each smart thermostat brand by name. Each line represents a brand's share of searches for all four smart thermostat brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Hive, Google Nest, tado. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hive | Google Nest | tado | Honeywell Home |
|---|---|---|---|---|
| Oct 2025 | 61% | 24.1% | 13.2% | 1.7% |
| Nov 2025 | 63.9% | 20.7% | 13.9% | 1.5% |
| Dec 2025 | 66.5% | 17.6% | 14.4% | 1.5% |
| Jan 2026 | 68.3% | 18% | 12.1% | 1.6% |
| Feb 2026 | 63.8% | 20.6% | 13.8% | 1.8% |
| Mar 2026 | 63.8% | 20.6% | 13.8% | 1.8% |
| Apr 2026 | 66.5% | 17.6% | 14.4% | 1.6% |
| May 2026 | 66.6% | 17.6% | 14.3% | 1.6% |
| Jun 2026 | 66.1% | 17.7% | 14.5% | 1.6% |
| Jul 2026 | 68.1% | 17.9% | 12% | 2% |
| Aug 2026 | 67.2% | 17.2% | 14.1% | 1.5% |
| Sep 2026 | 69.4% | 14.6% | 14.6% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.4% | 47.1K | +82.6% | +2.2 points | |
| 2, held 2nd | 14.6% | 9.9K | +50% | -2.6 points | |
| 3, held 3rd | 14.6% | 9.9K | +83.3% | +0.5 points | |
| 4, held 4th | 1.5% | 1K | +69.5% | -0.1 points |
1.
Hive69.4%
Held 1st. 47.1K estimated branded searches, +82.6% vs prior month. Share +2.2 points.
14.6%
Held 2nd. 9.9K estimated branded searches, +50% vs prior month. Share -2.6 points.
3.
tado14.6%
Held 3rd. 9.9K estimated branded searches, +83.3% vs prior month. Share +0.5 points.
1.5%
Held 4th. 1K estimated branded searches, +69.5% vs prior month. Share -0.1 points.
Which brand is most popular in search among smart thermostat brands in the United Kingdom?
4 brands
In September 2026, Hive was the most searched among smart thermostat brands in the United Kingdom, with an estimated 47.1K branded searches, 69.4% of all searches for the four we track. Google Nest is in 2nd place, 54.8 percentage points behind at 14.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Hive | 61% → 69.4% | 69.4%Sep 2026 | 61%Oct 2025 | 1st |
| Google Nest | 24.1% → 14.6% | 24.1%Oct 2025 | 14.6%Sep 2026 | 2nd |
| tado | 13.2% → 14.6% | 14.6%Sep 2026 | 12%Jul 2026 | 3rd |
| Honeywell Home | 1.7% → 1.5% | 2%Jul 2026 | 1.5%Sep 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Hive’s share of searches among smart thermostat brands in the United Kingdom increased from 61% to 69.4%.
- Across the 12 months ending September 2026, Google Nest’s share of searches among smart thermostat brands in the United Kingdom decreased from 24.1% to 14.6%.
- Across the 12 months ending September 2026, tado’s share of searches among smart thermostat brands in the United Kingdom increased from 13.2% to 14.6%.
- Across the 12 months ending September 2026, tado’s share of searches among smart thermostat brands in the United Kingdom peaked at 14.6% in September 2026 and was lowest at 12% in July 2026.
- Across the 12 months ending September 2026, Honeywell Home held steady: its share of searches among smart thermostat brands in the United Kingdom moved less than 0.5 percentage points.
How did search popularity change for United Kingdom smart thermostat brands in September 2026?
4 changes
In September 2026, Hive gained share of searches among smart thermostat brands in the United Kingdom, from 67.2% to 69.4%.
In September 2026, tado gained share of searches among smart thermostat brands in the United Kingdom, from 14.1% to 14.6%.
In September 2026, Google Nest lost share of searches among smart thermostat brands in the United Kingdom, from 17.2% to 14.6%.
Estimated monthly branded searches for Honeywell Home in the United Kingdom fell 65.5% over 12 measured months, from 2.9K to 1K in September 2026.
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