Drayton Wiser vs tado:Which is more popular?
In September 2026, tado had more branded searches than Drayton Wiser among smart thermostat brands in the United Kingdom. tado had about 9,900 branded searches, while Drayton Wiser had 2,900. tado made up 14% of all smart thermostat brand searches we track, and Drayton Wiser accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about smart thermostat brands, tado appeared in all five answers and Drayton Wiser in four. tado was mentioned before Drayton Wiser in every answer.
Who do people search for more?
tado, about 3 searches for every 1 for Drayton Wiser
Who does AI mention more?
tado, mentioned in every answer we collected
Who does AI recommend more?
tado, named ahead of Drayton Wiser in every answer
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Top smart thermostat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, tado appeared in all five answers. Drayton Wiser was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. tado was listed before Drayton Wiser in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- tado1st
Drayton Wiser2nd
Hive3rd
Honeywell Home4th
Google Nest5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- tado5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Drayton Wiser4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Honeywell Home3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Nest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart thermostat brands
5 answers
Asked ChatGPT
“What's the best smart thermostat in the UK?”
Asked ChatGPT
“Which smart heating control is best for a combi boiler?”
Asked ChatGPT
“What are the best smart thermostats to buy in the UK?”
Searched Google, AI Overview
“smart thermostat”
Searched Google, AI Overview
“best smart thermostat”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Drayton Wiser or tado more popular in search?
This chart shows how often people search Google for Drayton Wiser and tado by name. Each line represents a brand's share of searches for all five smart thermostat brands we track, month by month, from searches in United Kingdom.
Share of searches by month for tado, Drayton Wiser. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hive | Google Nest | tado | Drayton Wiser | Honeywell Home |
|---|---|---|---|---|---|
| Oct 2025 | 58.7% | 23.2% | 12.7% | 3.8% | 1.7% |
| Nov 2025 | 61.4% | 19.9% | 13.3% | 4% | 1.4% |
| Dec 2025 | 64.3% | 17% | 13.9% | 3.4% | 1.5% |
| Jan 2026 | 65.9% | 17.4% | 11.6% | 3.5% | 1.5% |
| Feb 2026 | 61.8% | 19.9% | 13.3% | 3.2% | 1.8% |
| Mar 2026 | 61.8% | 19.9% | 13.3% | 3.2% | 1.7% |
| Apr 2026 | 64.3% | 17% | 13.9% | 3.3% | 1.5% |
| May 2026 | 64.3% | 17% | 13.8% | 3.4% | 1.5% |
| Jun 2026 | 63.9% | 17.1% | 14% | 3.4% | 1.5% |
| Jul 2026 | 65.3% | 17.2% | 11.5% | 4.1% | 1.9% |
| Aug 2026 | 64% | 16.4% | 13.4% | 4.7% | 1.5% |
| Sep 2026 | 66.5% | 14% | 14% | 4.1% | 1.4% |
How has the Drayton Wiser and tado comparison changed over the last 12 months?
3 findings
- tado was ahead of Drayton Wiser in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Drayton Wiser’s share of searches among smart thermostat brands in the United Kingdom moved from 3.8% to 4.1%, and its estimated monthly branded searches moved from 6.6K to 2.9K.
- Across the 12 months ending September 2026, tado’s share of searches among smart thermostat brands in the United Kingdom moved from 12.7% to 14%, and its estimated monthly branded searches moved from 22.2K to 9.9K.
How did search popularity change for United Kingdom smart thermostat brands in September 2026?
2 changes
In September 2026, tado gained share of searches among smart thermostat brands in the United Kingdom, from 13.4% to 14%.
In September 2026, Drayton Wiser lost share of searches among smart thermostat brands in the United Kingdom, from 4.7% to 4.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Drayton Wiser’s and tado’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Drayton Wiser
1 branded search term
- drayton wiser
tado
1 branded search term
- tado
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