Brandwave

How popular isDrayton Wiser?

In September 2026, people searched for Drayton Wiser by name about 2,900 times in the United Kingdom, a 56.1% decrease from the previous year. These searches made up 4.1% of all United Kingdom smart thermostat brand searches, placing Drayton Wiser fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about smart thermostat brands, Drayton Wiser appeared in four of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Drayton Wiser is the fourth most searched of 5 competitors and the second most recommended in AI answers.

  1. HiveShare of searches 66.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. Google NestShare of searches 14%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. tadoShare of searches 14%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Drayton WiserShare of searches 4.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Honeywell HomeShare of searches 1.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top smart thermostat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Drayton Wiser was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Drayton Wiser is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. tado1st
  2. Drayton Wiser2nd
  3. Hive3rd
  4. Honeywell Home4th
  5. Google Nest5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • tado5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Drayton Wiser4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honeywell Home3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Nest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart thermostat brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which smart thermostat brands compete with Drayton Wiser?

Drayton Wiser against smart thermostat brands in the United Kingdom, by month

Share of searches by month for Hive, Google Nest, tado, Drayton Wiser. The figures are in the table below the chart.

View monthly share of searches table
MonthHiveGoogle NesttadoDrayton WiserHoneywell Home
Oct 202558.7%23.2%12.7%3.8%1.7%
Nov 202561.4%19.9%13.3%4%1.4%
Dec 202564.3%17%13.9%3.4%1.5%
Jan 202665.9%17.4%11.6%3.5%1.5%
Feb 202661.8%19.9%13.3%3.2%1.8%
Mar 202661.8%19.9%13.3%3.2%1.7%
Apr 202664.3%17%13.9%3.3%1.5%
May 202664.3%17%13.8%3.4%1.5%
Jun 202663.9%17.1%14%3.4%1.5%
Jul 202665.3%17.2%11.5%4.1%1.9%
Aug 202664%16.4%13.4%4.7%1.5%
Sep 202666.5%14%14%4.1%1.4%

  1. 1.Hive

    66.5%

    Held 1st. 47.1K estimated branded searches, +82.6% vs prior month. Share +2.5 points.

  2. 2.Google Nest

    14%

    Held 2nd. 9.9K estimated branded searches, +50% vs prior month. Share -2.4 points.

  3. 3.tado

    14%

    Held 3rd. 9.9K estimated branded searches, +83.3% vs prior month. Share +0.6 points.

  4. 4.Drayton Wiser

    4.1%

    Held 4th. 2.9K estimated branded searches, +52.6% vs prior month. Share -0.6 points.

  5. 5.Honeywell Home

    1.4%

    Held 5th. 1K estimated branded searches, +69.5% vs prior month. Share -0.1 points.

Compare popularity between Drayton Wiser and its closest rivals

Every comparison with Drayton Wiser

4 comparisons

How has branded search demand for Drayton Wiser changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Drayton Wiser in the United Kingdom fell from 6.6K to 2.9K.
  • Across the 12 months ending September 2026, Drayton Wiser’s share of searches among smart thermostat brands in the United Kingdom peaked at 4.7% in August 2026 and was lowest at 3.2% in February 2026.

How did search popularity change for United Kingdom smart thermostat brands in September 2026?

5 changes

  1. In September 2026, Hive gained share of searches among smart thermostat brands in the United Kingdom, from 64% to 66.5%.

  2. In September 2026, tado gained share of searches among smart thermostat brands in the United Kingdom, from 13.4% to 14%.

  3. In September 2026, Google Nest lost share of searches among smart thermostat brands in the United Kingdom, from 16.4% to 14%.

  4. In September 2026, Drayton Wiser lost share of searches among smart thermostat brands in the United Kingdom, from 4.7% to 4.1%.

  5. Estimated monthly branded searches for Honeywell Home in the United Kingdom fell 65.5% over 12 measured months, from 2.9K to 1K in September 2026.

How are Drayton Wiser’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Drayton Wiser’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • drayton wiser

How the Brand Demand Index is measured

Who owns Drayton Wiser?

Drayton Wiser is owned by Schneider Electric. Brandwave does not track any other brands owned by Schneider Electric.

Do you work for Drayton Wiser? To request corrections or removal please contact us via our support page and we will be happy to assist.

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