Brandwave

Admiral vs Carole Nash:Which is more popular?

In September 2026, Carole Nash had more branded searches than Admiral among motorbike insurance providers in the United Kingdom. Carole Nash had about 10,800 branded searches, while Admiral had 260. Carole Nash made up 13% of all motorbike insurance provider searches we track, and Admiral accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about motorbike insurance providers, Carole Nash appeared in two of the five answers and Admiral in none.

Among motorbike insurance providers in the United Kingdom in September 2026

Who do people search for more?

Carole Nash, about 42 searches for every 1 for Admiral

Carole Nash 10.8K searchesAdmiral 260 searches

Who does AI mention more?

Carole Nash, mentioned in 2 of 5 answers, Admiral in 0

Carole Nash in 2 of 5Admiral in 0 of 5

Who does AI recommend more?

Carole Nash, the only one of the two named

Carole Nash first in 2Admiral never named

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Top motorbike insurance providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Carole Nash was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Admiral did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bennetts1st
  2. BeMoto2nd
  3. Carole Nash3rd
  4. Devitt Insurance4th
  5. The Bike Insurer5th
  6. Lexham Insurance–
  7. Bikesure–
  8. Principal Insurance–
  9. Hastings Direct–
  10. +1 more
  11. Admiral–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bennetts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Bike Insurer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carole Nash2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BeMoto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Devitt Insurance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lexham Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bikesure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Principal Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hastings Direct0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Admiral0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about motorbike insurance providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Admiral or Carole Nash more popular in search?

This chart shows how often people search Google for Admiral and Carole Nash by name. Each line represents a brand's share of searches for all 11 motorbike insurance providers we track, month by month, from searches in United Kingdom.

Admiral and Carole Nash among motorbike insurance providers in the United Kingdom, by month

Share of searches by month for Carole Nash, Admiral. The figures are in the table below the chart.

View monthly share of searches table
MonthBennettsLexham InsuranceBikesureCarole NashDevitt InsurancePrincipal InsuranceHastings DirectThe Bike InsurerBeMotoMCE InsuranceAdmiral
Oct 202531%25.8%14.1%14%5%3.4%1.5%1.9%2.2%0.69%0.45%
Nov 202533%23.8%15.9%12.9%4.8%3.8%1.3%1.7%1.8%0.77%0.34%
Dec 202533.1%23.3%15.6%12.6%5.5%3.8%1.4%1.6%1.9%0.93%0.41%
Jan 202625.9%26.5%17.6%14.3%6.1%3.5%1.5%1.9%1.6%0.7%0.38%
Feb 202628%22.5%18.4%13.4%6.6%3.6%2%2.4%1.8%0.73%0.49%
Mar 202630.4%20%20%12.2%5.8%4.9%2.2%1.7%1.8%0.53%0.43%
Apr 202626%20.9%20.9%12.7%7.2%5.1%1.8%2.3%2.2%0.45%0.45%
May 202626.6%21.4%21.4%12%6%5.2%1.8%2.3%2.2%0.57%0.46%
Jun 202627.8%23.2%18.9%12.5%5.3%5.6%2%2%1.7%0.5%0.41%
Jul 202625.4%24%19.6%11.9%6.9%5.8%1.7%2.1%1.6%0.52%0.52%
Aug 202626.6%20.5%20.5%12.2%8.6%5%1.8%2.2%1.7%0.54%0.36%
Sep 202628.3%21.8%17.8%13%7.6%5.3%1.9%1.9%1.6%0.47%0.31%

How has the Admiral and Carole Nash comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom motorbike insurance providers in September 2026?

2 changes

  1. In September 2026, Carole Nash gained share of searches among motorbike insurance providers in the United Kingdom, from 12.2% to 13%.

  2. Estimated monthly branded searches for Admiral in the United Kingdom fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Admiral’s and Carole Nash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Admiral

1 branded search term

  • admiral motorbike insurance

Carole Nash

2 branded search terms

  • carole nash
  • carole nash insurance

How the Brand Demand Index is measured

Other head-to-heads among motorbike insurance providers

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