Tutoring platforms in the United Kingdom:Which are most popular?

Name: Tutoring platforms in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, MyTutor was the most searched tutoring platform in the United Kingdom, accounting for 31.1% of all searches among the six platforms we track. When we checked with ChatGPT and Google AI Overviews, MyTutor and Tutorful were mentioned most often, in four of the five answers. Tutorful was recommended most often, coming first in one out of three responses that gave a list.

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Top tutoring platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, MyTutor and Tutorful were mentioned most often, in four of the five answers. Tutorful was recommended most often, coming first in one out of three answers that gave a list. MyTutor was second, and Explore Learning was third. Kumon, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
MyTutor	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Tutorful	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Explore Learning	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Superprof	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Kumon	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Third Space Learning	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

MyTutor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tutorful4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Explore Learning1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Superprof1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kumon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Third Space Learning0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tutoring platforms

5 answers

Asked ChatGPT
“Which tutoring service should I use for my child in the UK?”
Asked ChatGPT
“What are the best tutoring platforms in the UK?”
1. 1Tutorful
2. 2MyTutor
3. 3Superprof
Asked ChatGPT
“What's the best online tutoring for GCSE maths in the UK?”
Searched Google, AI Overview
“tutors near me”
1. 1Tutorful
2. 2MyTutor
Searched Google, AI Overview
“online tutor”
1. 1MyTutor
2. 2Tutorful

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which tutoring platforms do people search for most?

This chart shows how often people search Google for each tutoring platform by name. Each line represents a brand's share of searches for all six tutoring platforms we track, month by month, from searches in United Kingdom.

Share of searches among tutoring platforms in the United Kingdom, by month

Month	MyTutor	Explore Learning	Kumon	Superprof	Tutorful	Third Space Learning
Oct 2025	25%	37.4%	11.2%	11.2%	9.1%	6.1%
Nov 2025	26.4%	32.3%	11.9%	11.9%	9.7%	7.9%
Dec 2025	26.8%	32.8%	12%	12%	9.8%	6.6%
Jan 2026	28.7%	28.7%	10.5%	12.9%	10.5%	8.6%
Feb 2026	33%	27%	9.9%	12.1%	9.9%	8.1%
Mar 2026	34.4%	28.1%	8.4%	10.3%	8.4%	10.3%
Apr 2026	31.3%	31.3%	9.4%	9.4%	9.4%	9.4%
May 2026	33.8%	27.6%	10.1%	10.1%	10.1%	8.3%
Jun 2026	27.3%	27.3%	15%	12.2%	10%	8.2%
Jul 2026	21.7%	32.3%	17.7%	14.4%	9.7%	4.3%
Aug 2026	26.1%	31.8%	14.2%	17.4%	9.5%	0.96%
Sep 2026	31.1%	25.5%	14%	14%	9.3%	6.2%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, moved from 2nd to 1st	MyTutor	31.1%	49.5K	+82.7%	+5.1 pointsmoved from 2nd to 1st
2, moved from 1st to 2nd	Explore Learning	25.5%	40.5K	+22.4%	-6.4 pointsmoved from 1st to 2nd
3, moved from 4th to 3rd	Kumon	14%	22.2K	+50%	-0.3 pointsmoved from 4th to 3rd
4, moved from 3rd to 4th	Superprof	14%	22.2K	+22.7%	-3.5 pointsmoved from 3rd to 4th
5, held 5th	Tutorful	9.3%	14.8K	+49.5%	-0.2 points
6, held 6th	Third Space Learning	6.2%	9.9K	+890%	+5.3 points

1.MyTutor
31.1%
Moved from 2nd to 1st. 49.5K estimated branded searches, +82.7% vs prior month. Share +5.1 points.
2.Explore Learning
25.5%
Moved from 1st to 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share -6.4 points.
3.Kumon
14%
Moved from 4th to 3rd. 22.2K estimated branded searches, +50% vs prior month. Share -0.3 points.
4.Superprof
14%
Moved from 3rd to 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share -3.5 points.
5.Tutorful
9.3%
Held 5th. 14.8K estimated branded searches, +49.5% vs prior month. Share -0.2 points.
6.Third Space Learning
6.2%
Held 6th. 9.9K estimated branded searches, +890% vs prior month. Share +5.3 points.

Which brand is most popular in search among tutoring platforms in the United Kingdom?

6 brands

In September 2026, MyTutor was the most searched among tutoring platforms in the United Kingdom, with an estimated 49.5K branded searches, 31.1% of all searches for the six we track. Explore Learning is in 2nd place, 5.7 percentage points behind at 25.5%.

United Kingdom tutoring platforms, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
MyTutor	25% → 31.1%	34.4%Mar 2026	21.7%Jul 2026	2nd → 1st
Explore Learning	37.4% → 25.5%	37.4%Oct 2025	25.5%Sep 2026	1st → 2nd
Kumon	11.2% → 14%	17.7%Jul 2026	8.4%Mar 2026	3rd
Superprof	11.2% → 14%	17.4%Aug 2026	9.4%Apr 2026	4th
Tutorful	9.1% → 9.3%	10.5%Jan 2026	8.4%Mar 2026	5th
Third Space Learning	6.1% → 6.2%	10.3%Mar 2026	0.96%Aug 2026	6th

Each finding as a sentence

Across the 12 months ending September 2026, MyTutor’s share of searches among tutoring platforms in the United Kingdom increased from 25% to 31.1%.
Across the 12 months ending September 2026, Explore Learning’s share of searches among tutoring platforms in the United Kingdom decreased from 37.4% to 25.5%.
Across the 12 months ending September 2026, Kumon’s share of searches among tutoring platforms in the United Kingdom increased from 11.2% to 14%.
Across the 12 months ending September 2026, Superprof’s share of searches among tutoring platforms in the United Kingdom increased from 11.2% to 14%.
Across the 12 months ending September 2026, MyTutor’s share of searches among tutoring platforms in the United Kingdom peaked at 34.4% in March 2026 and was lowest at 21.7% in July 2026.
Across the 12 months ending September 2026, Kumon’s share of searches among tutoring platforms in the United Kingdom peaked at 17.7% in July 2026 and was lowest at 8.4% in March 2026.
Across the 12 months ending September 2026, Superprof’s share of searches among tutoring platforms in the United Kingdom peaked at 17.4% in August 2026 and was lowest at 9.4% in April 2026.
Across the 12 months ending September 2026, Tutorful’s share of searches among tutoring platforms in the United Kingdom peaked at 10.5% in January 2026 and was lowest at 8.4% in March 2026.
Across the 12 months ending September 2026, Third Space Learning’s share of searches among tutoring platforms in the United Kingdom peaked at 10.3% in March 2026 and was lowest at 0.96% in August 2026.
Across the 12 months ending September 2026, MyTutor rose from 2nd to 1st among tutoring platforms in the United Kingdom.
Across the 12 months ending September 2026, Explore Learning fell from 1st to 2nd among tutoring platforms in the United Kingdom.
Across the 12 months ending September 2026, Tutorful and Third Space Learning held steady: their share of searches among tutoring platforms in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom tutoring platforms in September 2026?

6 changes

In September 2026, MyTutor overtook Explore Learning to become the leader among tutoring platforms in the United Kingdom, with 31.1% of the searches.
In September 2026, Third Space Learning gained share of searches among tutoring platforms in the United Kingdom, from 0.96% to 6.2%.
In September 2026, Explore Learning lost share of searches among tutoring platforms in the United Kingdom, from 31.8% to 25.5%.
In September 2026, Superprof lost share of searches among tutoring platforms in the United Kingdom, from 17.4% to 14%.
Tutorful’s share of searches among tutoring platforms in the United Kingdom has lost ground for 3 months in a row, from 10% to 9.3% in September 2026.
In September 2026, Kumon rose from 4th to 3rd among tutoring platforms in the United Kingdom.

How are branded searches counted for tutoring platforms?

7 search terms

Each brand's share of searches among tutoring platforms comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.