Brandwave

Kumon vs Superprof:Which is more popular?

In September 2026, Kumon and Superprof were level in searches among tutoring platforms in the United Kingdom, with an estimated 22.2K branded searches each, at 14% of the total each. When we asked ChatGPT and Google AI Overviews about tutoring platforms, Superprof appeared in one of the five answers and Kumon in none.

Among tutoring platforms in the United Kingdom in September 2026

Who do people search for more?

Kumon and Superprof are searched for about as often as each other.

Kumon 22.2K searchesSuperprof 22.2K searches

Who does AI mention more?

Superprof, mentioned in 1 of 5 answers, Kumon in 0

Superprof in 1 of 5Kumon in 0 of 5

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Top tutoring platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Superprof was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kumon did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tutorful1st
  2. MyTutor2nd
  3. Explore Learning3rd
  4. Superprof4th
  5. Kumon–
  6. Third Space Learning–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MyTutor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tutorful4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Explore Learning1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Superprof1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kumon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Third Space Learning0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tutoring platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Kumon or Superprof more popular in search?

This chart shows how often people search Google for Kumon and Superprof by name. Each line represents a brand's share of searches for all six tutoring platforms we track, month by month, from searches in United Kingdom.

Kumon and Superprof among tutoring platforms in the United Kingdom, by month

Share of searches by month for Kumon, Superprof. The figures are in the table below the chart.

View monthly share of searches table
MonthMyTutorExplore LearningKumonSuperprofTutorfulThird Space Learning
Oct 202525%37.4%11.2%11.2%9.1%6.1%
Nov 202526.4%32.3%11.9%11.9%9.7%7.9%
Dec 202526.8%32.8%12%12%9.8%6.6%
Jan 202628.7%28.7%10.5%12.9%10.5%8.6%
Feb 202633%27%9.9%12.1%9.9%8.1%
Mar 202634.4%28.1%8.4%10.3%8.4%10.3%
Apr 202631.3%31.3%9.4%9.4%9.4%9.4%
May 202633.8%27.6%10.1%10.1%10.1%8.3%
Jun 202627.3%27.3%15%12.2%10%8.2%
Jul 202621.7%32.3%17.7%14.4%9.7%4.3%
Aug 202626.1%31.8%14.2%17.4%9.5%0.96%
Sep 202631.1%25.5%14%14%9.3%6.2%

How has the Kumon and Superprof comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Kumon took it in June 2026, Superprof took it in August 2026.
  • Across the 12 months ending September 2026, Kumon’s share of searches among tutoring platforms in the United Kingdom moved from 11.2% to 14%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 12 months ending September 2026, Superprof’s share of searches among tutoring platforms in the United Kingdom moved from 11.2% to 14%, and its estimated monthly branded searches held steady at 22.2K.

How did search popularity change for United Kingdom tutoring platforms in September 2026?

2 changes
  1. In September 2026, Superprof lost share of searches among tutoring platforms in the United Kingdom, from 17.4% to 14%.

  2. In September 2026, Kumon rose from 4th to 3rd among tutoring platforms in the United Kingdom.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kumon’s and Superprof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kumon

1 branded search term

  • kumon

Superprof

1 branded search term

  • superprof

How the Brand Demand Index is measured

Other head-to-heads among tutoring platforms

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