Brandwave

How popular isKumon?

In September 2026, people searched for Kumon by name about 22,200 times in the United Kingdom, about the same as the previous year. These searches made up 14% of all United Kingdom tutoring platform searches, placing Kumon third out of six platforms. When we asked both ChatGPT and Google AI Overviews about tutoring platforms, Kumon did not appear in any of the answers.

Search and AI answers in September 2026

Kumon is the third most searched of 6 competitors and not listed in any AI answer.

  1. MyTutorShare of searches 31.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Explore LearningShare of searches 25.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  3. KumonShare of searches 14%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SuperprofShare of searches 14%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. TutorfulShare of searches 9.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top tutoring platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kumon did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tutorful1st
  2. MyTutor2nd
  3. Explore Learning3rd
  4. Superprof4th
  5. Kumon–
  6. Third Space Learning–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MyTutor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tutorful4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Explore Learning1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Superprof1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kumon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Third Space Learning0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tutoring platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which tutoring platforms compete with Kumon?

Kumon against tutoring platforms in the United Kingdom, by month

Share of searches by month for MyTutor, Explore Learning, Kumon, Superprof, Tutorful, Third Space Learning. The figures are in the table below the chart.

View monthly share of searches table
MonthMyTutorExplore LearningKumonSuperprofTutorfulThird Space Learning
Oct 202525%37.4%11.2%11.2%9.1%6.1%
Nov 202526.4%32.3%11.9%11.9%9.7%7.9%
Dec 202526.8%32.8%12%12%9.8%6.6%
Jan 202628.7%28.7%10.5%12.9%10.5%8.6%
Feb 202633%27%9.9%12.1%9.9%8.1%
Mar 202634.4%28.1%8.4%10.3%8.4%10.3%
Apr 202631.3%31.3%9.4%9.4%9.4%9.4%
May 202633.8%27.6%10.1%10.1%10.1%8.3%
Jun 202627.3%27.3%15%12.2%10%8.2%
Jul 202621.7%32.3%17.7%14.4%9.7%4.3%
Aug 202626.1%31.8%14.2%17.4%9.5%0.96%
Sep 202631.1%25.5%14%14%9.3%6.2%

  1. 1.MyTutor

    31.1%

    Moved from 2nd to 1st. 49.5K estimated branded searches, +82.7% vs prior month. Share +5.1 points.

  2. 2.Explore Learning

    25.5%

    Moved from 1st to 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share -6.4 points.

  3. 3.Kumon

    14%

    Moved from 4th to 3rd. 22.2K estimated branded searches, +50% vs prior month. Share -0.3 points.

  4. 4.Superprof

    14%

    Moved from 3rd to 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share -3.5 points.

  5. 5.Tutorful

    9.3%

    Held 5th. 14.8K estimated branded searches, +49.5% vs prior month. Share -0.2 points.

  6. 6.Third Space Learning

    6.2%

    Held 6th. 9.9K estimated branded searches, +890% vs prior month. Share +5.3 points.

Compare popularity between Kumon and its closest rivals

Every comparison with Kumon

5 comparisons

How has branded search demand for Kumon changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kumon in the United Kingdom held steady at 22.2K.
  • Across the 12 months ending September 2026, Kumon’s share of searches among tutoring platforms in the United Kingdom increased from 11.2% to 14%.
  • Across the 12 months ending September 2026, Kumon’s share of searches among tutoring platforms in the United Kingdom peaked at 17.7% in July 2026 and was lowest at 8.4% in March 2026.

How did search popularity change for United Kingdom tutoring platforms in September 2026?

6 changes

  1. In September 2026, MyTutor overtook Explore Learning to become the leader among tutoring platforms in the United Kingdom, with 31.1% of the searches.

  2. In September 2026, Third Space Learning gained share of searches among tutoring platforms in the United Kingdom, from 0.96% to 6.2%.

  3. In September 2026, Explore Learning lost share of searches among tutoring platforms in the United Kingdom, from 31.8% to 25.5%.

  4. In September 2026, Superprof lost share of searches among tutoring platforms in the United Kingdom, from 17.4% to 14%.

  5. Tutorful’s share of searches among tutoring platforms in the United Kingdom has lost ground for 3 months in a row, from 10% to 9.3% in September 2026.

  6. In September 2026, Kumon rose from 4th to 3rd among tutoring platforms in the United Kingdom.

How are Kumon’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Kumon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kumon

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How the Brand Demand Index is measured

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