Kumon vs Tutorful:Which is more popular?
In September 2026, Kumon had more branded searches than Tutorful among tutoring platforms in the United Kingdom. Kumon had about 22,200 branded searches, while Tutorful had 14,800. Kumon made up 14% of all tutoring platform searches we track, and Tutorful accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about tutoring platforms, Tutorful appeared in four of the five answers and Kumon in none.
Who do people search for more?
Kumon, about 50% more searches than Tutorful
Who does AI mention more?
Tutorful, mentioned in 4 of 5 answers, Kumon in 0
Who does AI recommend more?
Tutorful, the only one of the two named
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Top tutoring platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tutorful was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kumon did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
MyTutor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Tutorful4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Explore Learning1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Superprof1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Kumon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Third Space Learning0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tutoring platforms
5 answers
Asked ChatGPT
“Which tutoring service should I use for my child in the UK?”
Asked ChatGPT
“What are the best tutoring platforms in the UK?”
Asked ChatGPT
“What's the best online tutoring for GCSE maths in the UK?”
Searched Google, AI Overview
“tutors near me”
Searched Google, AI Overview
“online tutor”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Kumon or Tutorful more popular in search?
This chart shows how often people search Google for Kumon and Tutorful by name. Each line represents a brand's share of searches for all six tutoring platforms we track, month by month, from searches in United Kingdom.
Share of searches by month for Kumon, Tutorful. The figures are in the table below the chart.
View monthly share of searches table
| Month | MyTutor | Explore Learning | Kumon | Superprof | Tutorful | Third Space Learning |
|---|---|---|---|---|---|---|
| Oct 2025 | 25% | 37.4% | 11.2% | 11.2% | 9.1% | 6.1% |
| Nov 2025 | 26.4% | 32.3% | 11.9% | 11.9% | 9.7% | 7.9% |
| Dec 2025 | 26.8% | 32.8% | 12% | 12% | 9.8% | 6.6% |
| Jan 2026 | 28.7% | 28.7% | 10.5% | 12.9% | 10.5% | 8.6% |
| Feb 2026 | 33% | 27% | 9.9% | 12.1% | 9.9% | 8.1% |
| Mar 2026 | 34.4% | 28.1% | 8.4% | 10.3% | 8.4% | 10.3% |
| Apr 2026 | 31.3% | 31.3% | 9.4% | 9.4% | 9.4% | 9.4% |
| May 2026 | 33.8% | 27.6% | 10.1% | 10.1% | 10.1% | 8.3% |
| Jun 2026 | 27.3% | 27.3% | 15% | 12.2% | 10% | 8.2% |
| Jul 2026 | 21.7% | 32.3% | 17.7% | 14.4% | 9.7% | 4.3% |
| Aug 2026 | 26.1% | 31.8% | 14.2% | 17.4% | 9.5% | 0.96% |
| Sep 2026 | 31.1% | 25.5% | 14% | 14% | 9.3% | 6.2% |
How has the Kumon and Tutorful comparison changed over the last 12 months?
3 findings
- Kumon was ahead of Tutorful in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kumon’s share of searches among tutoring platforms in the United Kingdom moved from 11.2% to 14%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Tutorful’s share of searches among tutoring platforms in the United Kingdom moved from 9.1% to 9.3%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for United Kingdom tutoring platforms in September 2026?
2 changes
Tutorful’s share of searches among tutoring platforms in the United Kingdom has lost ground for 3 months in a row, from 10% to 9.3% in September 2026.
In September 2026, Kumon rose from 4th to 3rd among tutoring platforms in the United Kingdom.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kumon’s and Tutorful’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among tutoring platforms
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