Explore Learning vs Kumon:Which is more popular?

Name: Explore Learning vs Kumon: Which is searched more in the United Kingdom?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Explore Learning had more branded searches than Kumon among tutoring platforms in the United Kingdom. Explore Learning had about 40,500 branded searches, while Kumon had 22,200. Explore Learning made up 25.5% of all tutoring platform searches we track, and Kumon accounted for 14%. When we asked ChatGPT and Google AI Overviews about tutoring platforms, Explore Learning appeared in one of the five answers and Kumon in none.

Among tutoring platforms in the United Kingdom in September 2026

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Top tutoring platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Explore Learning was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kumon did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
MyTutor	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Tutorful	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Explore Learning	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Superprof	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Kumon	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Third Space Learning	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

MyTutor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tutorful4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Explore Learning1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Superprof1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kumon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Third Space Learning0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tutoring platforms

5 answers

Asked ChatGPT
“Which tutoring service should I use for my child in the UK?”
Asked ChatGPT
“What are the best tutoring platforms in the UK?”
1. 1Tutorful
2. 2MyTutor
3. 3Superprof
Asked ChatGPT
“What's the best online tutoring for GCSE maths in the UK?”
Searched Google, AI Overview
“tutors near me”
1. 1Tutorful
2. 2MyTutor
Searched Google, AI Overview
“online tutor”
1. 1MyTutor
2. 2Tutorful

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Explore Learning or Kumon more popular in search?

This chart shows how often people search Google for Explore Learning and Kumon by name. Each line represents a brand's share of searches for all six tutoring platforms we track, month by month, from searches in United Kingdom.

Explore Learning and Kumon among tutoring platforms in the United Kingdom, by month

Month	MyTutor	Explore Learning	Kumon	Superprof	Tutorful	Third Space Learning
Oct 2025	25%	37.4%	11.2%	11.2%	9.1%	6.1%
Nov 2025	26.4%	32.3%	11.9%	11.9%	9.7%	7.9%
Dec 2025	26.8%	32.8%	12%	12%	9.8%	6.6%
Jan 2026	28.7%	28.7%	10.5%	12.9%	10.5%	8.6%
Feb 2026	33%	27%	9.9%	12.1%	9.9%	8.1%
Mar 2026	34.4%	28.1%	8.4%	10.3%	8.4%	10.3%
Apr 2026	31.3%	31.3%	9.4%	9.4%	9.4%	9.4%
May 2026	33.8%	27.6%	10.1%	10.1%	10.1%	8.3%
Jun 2026	27.3%	27.3%	15%	12.2%	10%	8.2%
Jul 2026	21.7%	32.3%	17.7%	14.4%	9.7%	4.3%
Aug 2026	26.1%	31.8%	14.2%	17.4%	9.5%	0.96%
Sep 2026	31.1%	25.5%	14%	14%	9.3%	6.2%

How has the Explore Learning and Kumon comparison changed over the last 12 months?

3 findings

Explore Learning was ahead of Kumon in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Explore Learning’s share of searches among tutoring platforms in the United Kingdom moved from 37.4% to 25.5%, and its estimated monthly branded searches moved from 74K to 40.5K.
Across the 12 months ending September 2026, Kumon’s share of searches among tutoring platforms in the United Kingdom moved from 11.2% to 14%, and its estimated monthly branded searches held steady at 22.2K.

How did search popularity change for United Kingdom tutoring platforms in September 2026?

3 changes

In September 2026, MyTutor overtook Explore Learning to become the leader among tutoring platforms in the United Kingdom, with 31.1% of the searches.
In September 2026, Explore Learning lost share of searches among tutoring platforms in the United Kingdom, from 31.8% to 25.5%.
In September 2026, Kumon rose from 4th to 3rd among tutoring platforms in the United Kingdom.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Explore Learning’s and Kumon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.