How popular isExplore Learning?
In September 2026, people searched for Explore Learning by name about 40,500 times in the United Kingdom, a 45.3% decrease from the previous year. These searches made up 25.5% of all United Kingdom tutoring platform searches, placing Explore Learning second out of six platforms. When we asked both ChatGPT and Google AI Overviews about tutoring platforms, Explore Learning appeared in one of the five answers and was the third most recommended of the six.
Explore Learning is the second most searched of 6 competitors and the third most recommended in AI answers.
MyTutorShare of searches 31.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Explore LearningShare of searches 25.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
KumonShare of searches 14%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SuperprofShare of searches 14%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
TutorfulShare of searches 9.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top tutoring platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Explore Learning was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Explore Learning is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MyTutor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tutorful4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Explore Learning1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Superprof1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kumon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Third Space Learning0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tutoring platforms
5 answers
Asked ChatGPT
“Which tutoring service should I use for my child in the UK?”
Asked ChatGPT
“What are the best tutoring platforms in the UK?”
Asked ChatGPT
“What's the best online tutoring for GCSE maths in the UK?”
Searched Google, AI Overview
“tutors near me”
Searched Google, AI Overview
“online tutor”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Which tutoring platforms compete with Explore Learning?
Share of searches by month for MyTutor, Explore Learning, Kumon, Superprof, Tutorful, Third Space Learning. The figures are in the table below the chart.
View monthly share of searches table
| Month | MyTutor | Explore Learning | Kumon | Superprof | Tutorful | Third Space Learning |
|---|---|---|---|---|---|---|
| Oct 2025 | 25% | 37.4% | 11.2% | 11.2% | 9.1% | 6.1% |
| Nov 2025 | 26.4% | 32.3% | 11.9% | 11.9% | 9.7% | 7.9% |
| Dec 2025 | 26.8% | 32.8% | 12% | 12% | 9.8% | 6.6% |
| Jan 2026 | 28.7% | 28.7% | 10.5% | 12.9% | 10.5% | 8.6% |
| Feb 2026 | 33% | 27% | 9.9% | 12.1% | 9.9% | 8.1% |
| Mar 2026 | 34.4% | 28.1% | 8.4% | 10.3% | 8.4% | 10.3% |
| Apr 2026 | 31.3% | 31.3% | 9.4% | 9.4% | 9.4% | 9.4% |
| May 2026 | 33.8% | 27.6% | 10.1% | 10.1% | 10.1% | 8.3% |
| Jun 2026 | 27.3% | 27.3% | 15% | 12.2% | 10% | 8.2% |
| Jul 2026 | 21.7% | 32.3% | 17.7% | 14.4% | 9.7% | 4.3% |
| Aug 2026 | 26.1% | 31.8% | 14.2% | 17.4% | 9.5% | 0.96% |
| Sep 2026 | 31.1% | 25.5% | 14% | 14% | 9.3% | 6.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 31.1% | 49.5K | +82.7% | +5.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 25.5% | 40.5K | +22.4% | -6.4 pointsmoved from 1st to 2nd | |
| 3, moved from 4th to 3rd | 14% | 22.2K | +50% | -0.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 14% | 22.2K | +22.7% | -3.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 9.3% | 14.8K | +49.5% | -0.2 points | |
| 6, held 6th | 6.2% | 9.9K | +890% | +5.3 points |
1.
MyTutor31.1%
Moved from 2nd to 1st. 49.5K estimated branded searches, +82.7% vs prior month. Share +5.1 points.
25.5%
Moved from 1st to 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share -6.4 points.
3.
Kumon14%
Moved from 4th to 3rd. 22.2K estimated branded searches, +50% vs prior month. Share -0.3 points.
14%
Moved from 3rd to 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share -3.5 points.
5.
Tutorful9.3%
Held 5th. 14.8K estimated branded searches, +49.5% vs prior month. Share -0.2 points.
6.2%
Held 6th. 9.9K estimated branded searches, +890% vs prior month. Share +5.3 points.
Compare popularity between Explore Learning and its closest rivals
Every comparison with Explore Learning
5 comparisons
How has branded search demand for Explore Learning changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Explore Learning in the United Kingdom fell from 74K to 40.5K.
- Across the 12 months ending September 2026, Explore Learning’s share of searches among tutoring platforms in the United Kingdom decreased from 37.4% to 25.5%.
- Across the 12 months ending September 2026, Explore Learning fell from 1st to 2nd among tutoring platforms in the United Kingdom.
How did search popularity change for United Kingdom tutoring platforms in September 2026?
6 changes
In September 2026, MyTutor overtook Explore Learning to become the leader among tutoring platforms in the United Kingdom, with 31.1% of the searches.
In September 2026, Third Space Learning gained share of searches among tutoring platforms in the United Kingdom, from 0.96% to 6.2%.
In September 2026, Explore Learning lost share of searches among tutoring platforms in the United Kingdom, from 31.8% to 25.5%.
In September 2026, Superprof lost share of searches among tutoring platforms in the United Kingdom, from 17.4% to 14%.
Tutorful’s share of searches among tutoring platforms in the United Kingdom has lost ground for 3 months in a row, from 10% to 9.3% in September 2026.
In September 2026, Kumon rose from 4th to 3rd among tutoring platforms in the United Kingdom.
How are Explore Learning’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Explore Learning’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- explore learning
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Is Explore Learning your brand?
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