Explore Learning vs Tutorful:Which is more popular?
In September 2026, Explore Learning had more branded searches than Tutorful among tutoring platforms in the United Kingdom. Explore Learning had about 40,500 branded searches, while Tutorful had 14,800. Explore Learning made up 25.5% of all tutoring platform searches we track, and Tutorful accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about tutoring platforms, Tutorful appeared in four of the five answers and Explore Learning in one. Tutorful was mentioned before Explore Learning in two out of three answers.
Who do people search for more?
Explore Learning, about 3 searches for every 1 for Tutorful
Who does AI mention more?
Tutorful, mentioned in 4 of 5 answers, Explore Learning in 1
Who does AI recommend more?
Tutorful, named ahead of Explore Learning in 2 of 3 answers
Follow Explore Learning vs Tutorful and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top tutoring platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tutorful was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Explore Learning was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tutorful was listed before Explore Learning in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
MyTutor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Tutorful4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Explore Learning1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Superprof1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kumon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Third Space Learning0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tutoring platforms
5 answers
Asked ChatGPT
“Which tutoring service should I use for my child in the UK?”
Asked ChatGPT
“What are the best tutoring platforms in the UK?”
Asked ChatGPT
“What's the best online tutoring for GCSE maths in the UK?”
Searched Google, AI Overview
“tutors near me”
Searched Google, AI Overview
“online tutor”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Explore Learning or Tutorful more popular in search?
This chart shows how often people search Google for Explore Learning and Tutorful by name. Each line represents a brand's share of searches for all six tutoring platforms we track, month by month, from searches in United Kingdom.
Share of searches by month for Explore Learning, Tutorful. The figures are in the table below the chart.
View monthly share of searches table
| Month | MyTutor | Explore Learning | Kumon | Superprof | Tutorful | Third Space Learning |
|---|---|---|---|---|---|---|
| Oct 2025 | 25% | 37.4% | 11.2% | 11.2% | 9.1% | 6.1% |
| Nov 2025 | 26.4% | 32.3% | 11.9% | 11.9% | 9.7% | 7.9% |
| Dec 2025 | 26.8% | 32.8% | 12% | 12% | 9.8% | 6.6% |
| Jan 2026 | 28.7% | 28.7% | 10.5% | 12.9% | 10.5% | 8.6% |
| Feb 2026 | 33% | 27% | 9.9% | 12.1% | 9.9% | 8.1% |
| Mar 2026 | 34.4% | 28.1% | 8.4% | 10.3% | 8.4% | 10.3% |
| Apr 2026 | 31.3% | 31.3% | 9.4% | 9.4% | 9.4% | 9.4% |
| May 2026 | 33.8% | 27.6% | 10.1% | 10.1% | 10.1% | 8.3% |
| Jun 2026 | 27.3% | 27.3% | 15% | 12.2% | 10% | 8.2% |
| Jul 2026 | 21.7% | 32.3% | 17.7% | 14.4% | 9.7% | 4.3% |
| Aug 2026 | 26.1% | 31.8% | 14.2% | 17.4% | 9.5% | 0.96% |
| Sep 2026 | 31.1% | 25.5% | 14% | 14% | 9.3% | 6.2% |
How has the Explore Learning and Tutorful comparison changed over the last 12 months?
3 findings
- Explore Learning was ahead of Tutorful in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Explore Learning’s share of searches among tutoring platforms in the United Kingdom moved from 37.4% to 25.5%, and its estimated monthly branded searches moved from 74K to 40.5K.
- Across the 12 months ending September 2026, Tutorful’s share of searches among tutoring platforms in the United Kingdom moved from 9.1% to 9.3%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for United Kingdom tutoring platforms in September 2026?
3 changes
In September 2026, MyTutor overtook Explore Learning to become the leader among tutoring platforms in the United Kingdom, with 31.1% of the searches.
In September 2026, Explore Learning lost share of searches among tutoring platforms in the United Kingdom, from 31.8% to 25.5%.
Tutorful’s share of searches among tutoring platforms in the United Kingdom has lost ground for 3 months in a row, from 10% to 9.3% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Explore Learning’s and Tutorful’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Explore Learning
1 branded search term
- explore learning
Tutorful
1 branded search term
- tutorful
Other head-to-heads among tutoring platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.