Tablet brands in the United Kingdom:Which are most popular?

Name: Tablet brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Apple iPad was the most searched tablet brand in the United Kingdom, accounting for 70.8% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, Samsung Galaxy Tab showed up in every answer. Apple iPad was recommended most often, coming first in three out of four responses that gave a list.

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Top tablet brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Samsung Galaxy Tab appeared every time. Apple iPad was recommended most often, coming first in three out of four answers that gave a list. Samsung Galaxy Tab was second, and OnePlus was third. Amazon Fire Tablet, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Samsung Galaxy Tab	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Xiaomi	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Apple iPad	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Microsoft Surface	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Lenovo Tab	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
HONOR	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
OnePlus	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Amazon Fire Tablet	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Google Pixel	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Samsung Galaxy Tab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Xiaomi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Apple iPad3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Microsoft Surface2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lenovo Tab2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HONOR1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OnePlus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amazon Fire Tablet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Google Pixel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tablet brands

5 answers

Asked ChatGPT
“Which tablet should I buy in the UK?”
Asked ChatGPT
“What are the best tablet brands?”
Asked ChatGPT
“What is the best Android tablet?”
Searched Google, AI Overview
“tablet”
Searched Google, AI Overview
“android tablet”
1. 1HONOR
2. 2Lenovo Tab
3. 3Samsung Galaxy Tab
4. 4Xiaomi

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which tablet brands do people search for most?

This chart shows how often people search Google for each tablet brand by name. Each line represents a brand's share of searches for all nine tablet brands we track, month by month, from searches in United Kingdom.

Share of searches among tablet brands in the United Kingdom, by month

Month	Apple iPad	Samsung Galaxy Tab	Microsoft Surface	Lenovo Tab	Amazon Fire Tablet	HONOR	Google Pixel	Xiaomi	OnePlus
Oct 2025	72%	13.8%	5.3%	3.5%	2.9%	1.1%	0.71%	0.47%	0.31%
Nov 2025	74.6%	12.4%	4%	3.7%	3%	1.1%	0.6%	0.33%	0.26%
Dec 2025	74.9%	12.5%	3.3%	3.7%	3%	1.3%	0.6%	0.32%	0.27%
Jan 2026	71.2%	14%	5.2%	4.3%	2.3%	1.6%	0.7%	0.38%	0.3%
Feb 2026	70.7%	14%	5.7%	4.3%	2.3%	1.6%	0.69%	0.46%	0.31%
Mar 2026	69.8%	13.8%	6.2%	4.2%	2.8%	1.5%	0.83%	0.46%	0.3%
Apr 2026	69.1%	14.1%	6.2%	5.1%	2.8%	1.2%	0.67%	0.44%	0.37%
May 2026	68.5%	14%	6.1%	5.1%	3.4%	1.5%	0.66%	0.43%	0.36%
Jun 2026	69.2%	13.7%	6.2%	5.1%	2.8%	1.5%	0.67%	0.55%	0.3%
Jul 2026	70.8%	14%	5.2%	4.3%	2.8%	1.6%	0.68%	0.45%	0.31%
Aug 2026	70.2%	13.8%	5.6%	4.2%	2.8%	1.5%	1%	0.46%	0.25%
Sep 2026	70.8%	14%	5.2%	4.3%	2.8%	1.6%	0.69%	0.46%	0.2%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Apple iPad Apple	70.8%	450K	+22.3%	+0.6 points
2, held 2nd	Samsung Galaxy Tab Samsung	14%	88.8K	+22.3%	+0.1 points
3, held 3rd	Microsoft Surface Microsoft	5.2%	32.9K	+11.1%	-0.5 points
4, held 4th	Lenovo Tab Lenovo	4.3%	27.1K	+22.1%	0 points
5, held 5th	Amazon Fire Tablet Amazon	2.8%	18.1K	+22.3%	0 points
6, held 6th	HONOR	1.6%	9.9K	+22.2%	0 points
7, held 7th	Google Pixel Google	0.69%	4.4K	-18.5%	-0.3 points
8, held 8th	Xiaomi	0.46%	2.9K	+20.8%	0 points
9, held 9th	OnePlus	0.2%	1.3K	0%	0 points

1.Apple iPad
70.8%
Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +0.6 points.
2.Samsung Galaxy Tab
14%
Held 2nd. 88.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
3.Microsoft Surface
5.2%
Held 3rd. 32.9K estimated branded searches, +11.1% vs prior month. Share -0.5 points.
4.Lenovo Tab
4.3%
Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share 0 points.
5.Amazon Fire Tablet
2.8%
Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.
6.HONOR
1.6%
Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.
7.Google Pixel
0.69%
Held 7th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
8.Xiaomi
0.46%
Held 8th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.
9.OnePlus
0.2%
Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Google Pixel and OnePlus sell other things too, so only their searches that name this product count here, like “google pixel tablet”.

Which brand is most popular in search among tablet brands in the United Kingdom?

9 brands

In September 2026, Apple iPad was the most searched among tablet brands in the United Kingdom, with an estimated 450K branded searches, 70.8% of all searches for the nine we track. Samsung Galaxy Tab is in 2nd place, 56.8 percentage points behind at 14%.

United Kingdom tablet brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Apple iPad	72% → 70.8%	74.9%Dec 2025	68.5%May 2026	1st
Samsung Galaxy Tab	13.8% → 14%	14.1%Apr 2026	12.4%Nov 2025	2nd
Microsoft Surface	5.3% → 5.2%	6.2%Mar 2026	3.3%Dec 2025	3rd
Lenovo Tab	3.5% → 4.3%	5.1%Jun 2026	3.5%Oct 2025	4th
Amazon Fire Tablet	2.9% → 2.8%	3.4%May 2026	2.3%Feb 2026	5th
HONOR	1.1% → 1.6%	1.6%Jan 2026	1.1%Oct 2025	6th
Google Pixel	0.71% → 0.69%	1%Aug 2026	0.6%Nov 2025	7th
Xiaomi	0.47% → 0.46%	0.55%Jun 2026	0.32%Dec 2025	8th
OnePlus	0.31% → 0.2%	0.37%Apr 2026	0.2%Sep 2026	9th

Each finding as a sentence

Across the 12 months ending September 2026, Apple iPad’s share of searches among tablet brands in the United Kingdom decreased from 72% to 70.8%.
Across the 12 months ending September 2026, Lenovo Tab’s share of searches among tablet brands in the United Kingdom increased from 3.5% to 4.3%.
Across the 12 months ending September 2026, Apple iPad’s share of searches among tablet brands in the United Kingdom peaked at 74.9% in December 2025 and was lowest at 68.5% in May 2026.
Across the 12 months ending September 2026, Samsung Galaxy Tab’s share of searches among tablet brands in the United Kingdom peaked at 14.1% in April 2026 and was lowest at 12.4% in November 2025.
Across the 12 months ending September 2026, Microsoft Surface’s share of searches among tablet brands in the United Kingdom peaked at 6.2% in March 2026 and was lowest at 3.3% in December 2025.
Across the 12 months ending September 2026, Lenovo Tab’s share of searches among tablet brands in the United Kingdom peaked at 5.1% in June 2026 and was lowest at 3.5% in October 2025.
Across the 12 months ending September 2026, Amazon Fire Tablet’s share of searches among tablet brands in the United Kingdom peaked at 3.4% in May 2026 and was lowest at 2.3% in February 2026.
Across the 12 months ending September 2026, Samsung Galaxy Tab, Microsoft Surface, Amazon Fire Tablet, HONOR, Google Pixel, Xiaomi and OnePlus held steady: their share of searches among tablet brands in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom tablet brands in September 2026?

8 changes

In September 2026, Apple iPad gained share of searches among tablet brands in the United Kingdom, from 70.2% to 70.8%.
Estimated monthly branded searches for HONOR in the United Kingdom rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.
Estimated monthly branded searches for OnePlus in the United Kingdom fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.
Estimated monthly branded searches for Xiaomi in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
Estimated monthly branded searches for Google Pixel in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Estimated monthly branded searches for Amazon Fire Tablet in the United Kingdom fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Estimated monthly branded searches for Microsoft Surface in the United Kingdom fell 18.4% over 12 measured months, from 40.3K to 32.9K in September 2026.
Estimated monthly branded searches for Samsung Galaxy Tab in the United Kingdom fell 15.7% over 12 measured months, from 105K to 88.8K in September 2026.

How are branded searches counted for tablet brands?

11 search terms

Each brand's share of searches among tablet brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.