Amazon Fire Tablet vs Lenovo Tab:Which is more popular?
In September 2026, Lenovo Tab had more branded searches than Amazon Fire Tablet among tablet brands in the United Kingdom. Lenovo Tab had about 27,100 branded searches, while Amazon Fire Tablet had 18,100. Lenovo Tab made up 4.3% of all tablet brand searches we track, and Amazon Fire Tablet accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about tablet brands, Lenovo Tab appeared in two of the five answers and Amazon Fire Tablet in none.
Who do people search for more?
Lenovo Tab, about 50% more searches than Amazon Fire Tablet
Who does AI mention more?
Lenovo Tab, mentioned in 2 of 5 answers, Amazon Fire Tablet in 0
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Top tablet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lenovo Tab was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Amazon Fire Tablet did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Samsung Galaxy Tab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Xiaomi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Apple iPad3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Microsoft Surface2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Lenovo Tab2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HONOR1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OnePlus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amazon Fire Tablet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Google Pixel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tablet brands
5 answers
Asked ChatGPT
“Which tablet should I buy in the UK?”
Asked ChatGPT
“What are the best tablet brands?”
Asked ChatGPT
“What is the best Android tablet?”
Searched Google, AI Overview
“tablet”
Searched Google, AI Overview
“android tablet”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Amazon Fire Tablet or Lenovo Tab more popular in search?
This chart shows how often people search Google for Amazon Fire Tablet and Lenovo Tab by name. Each line represents a brand's share of searches for all nine tablet brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Lenovo Tab, Amazon Fire Tablet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple iPad | Samsung Galaxy Tab | Microsoft Surface | Lenovo Tab | Amazon Fire Tablet | HONOR | Google Pixel | Xiaomi | OnePlus |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 72% | 13.8% | 5.3% | 3.5% | 2.9% | 1.1% | 0.71% | 0.47% | 0.31% |
| Nov 2025 | 74.6% | 12.4% | 4% | 3.7% | 3% | 1.1% | 0.6% | 0.33% | 0.26% |
| Dec 2025 | 74.9% | 12.5% | 3.3% | 3.7% | 3% | 1.3% | 0.6% | 0.32% | 0.27% |
| Jan 2026 | 71.2% | 14% | 5.2% | 4.3% | 2.3% | 1.6% | 0.7% | 0.38% | 0.3% |
| Feb 2026 | 70.7% | 14% | 5.7% | 4.3% | 2.3% | 1.6% | 0.69% | 0.46% | 0.31% |
| Mar 2026 | 69.8% | 13.8% | 6.2% | 4.2% | 2.8% | 1.5% | 0.83% | 0.46% | 0.3% |
| Apr 2026 | 69.1% | 14.1% | 6.2% | 5.1% | 2.8% | 1.2% | 0.67% | 0.44% | 0.37% |
| May 2026 | 68.5% | 14% | 6.1% | 5.1% | 3.4% | 1.5% | 0.66% | 0.43% | 0.36% |
| Jun 2026 | 69.2% | 13.7% | 6.2% | 5.1% | 2.8% | 1.5% | 0.67% | 0.55% | 0.3% |
| Jul 2026 | 70.8% | 14% | 5.2% | 4.3% | 2.8% | 1.6% | 0.68% | 0.45% | 0.31% |
| Aug 2026 | 70.2% | 13.8% | 5.6% | 4.2% | 2.8% | 1.5% | 1% | 0.46% | 0.25% |
| Sep 2026 | 70.8% | 14% | 5.2% | 4.3% | 2.8% | 1.6% | 0.69% | 0.46% | 0.2% |
How has the Amazon Fire Tablet and Lenovo Tab comparison changed over the last 12 months?
3 findings
- Lenovo Tab was ahead of Amazon Fire Tablet in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon Fire Tablet’s share of searches among tablet brands in the United Kingdom moved from 2.9% to 2.8%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Lenovo Tab’s share of searches among tablet brands in the United Kingdom moved from 3.5% to 4.3%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for United Kingdom tablet brands in September 2026?
1 change
Estimated monthly branded searches for Amazon Fire Tablet in the United Kingdom fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Amazon Fire Tablet’s and Lenovo Tab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Fire Tablet
1 branded search term
- amazon fire tablet
Lenovo Tab
1 branded search term
- lenovo tablet
Other head-to-heads among tablet brands
- Apple iPad vs Samsung Galaxy Tab: compare popularity
- Apple iPad vs Microsoft Surface: compare popularity
- Apple iPad vs Lenovo Tab: compare popularity
- Apple iPad vs Amazon Fire Tablet: compare popularity
- Samsung Galaxy Tab vs Microsoft Surface: compare popularity
- Samsung Galaxy Tab vs Lenovo Tab: compare popularity
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