Brandwave

How popular isOnePlus?

In September 2026, people searched for OnePlus by name about 32,000 times in the United Kingdom, a 44.2% decrease from the previous year. These searches made up 0.2% of all United Kingdom tablet brand searches, placing OnePlus ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about tablet brands, OnePlus appeared in one of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

OnePlus is the ninth most searched of 9 competitors and the third most recommended in AI answers.

  1. Apple iPadShare of searches 70.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Samsung Galaxy TabShare of searches 14%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Microsoft SurfaceShare of searches 5.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Lenovo TabShare of searches 4.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. OnePlusShare of searches 0.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd

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Top tablet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OnePlus was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. OnePlus is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apple iPad1st
  2. Samsung Galaxy Tab2nd
  3. OnePlus3rd
  4. Xiaomi4th
  5. Microsoft Surface5th
  6. Lenovo Tab6th
  7. Amazon Fire Tablet–
  8. HONOR–
  9. Google Pixel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsung Galaxy Tab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xiaomi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple iPad3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Surface2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lenovo Tab2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HONOR1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OnePlus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Fire Tablet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Pixel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tablet brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which tablet brands compete with OnePlus?

OnePlus against tablet brands in the United Kingdom, by month

Share of searches by month for Apple iPad, Samsung Galaxy Tab, Microsoft Surface, Lenovo Tab, Amazon Fire Tablet, OnePlus. The figures are in the table below the chart.

View monthly share of searches table
MonthApple iPadSamsung Galaxy TabMicrosoft SurfaceLenovo TabAmazon Fire TabletHONORGoogle PixelXiaomiOnePlus
Oct 202572%13.8%5.3%3.5%2.9%1.1%0.71%0.47%0.31%
Nov 202574.6%12.4%4%3.7%3%1.1%0.6%0.33%0.26%
Dec 202574.9%12.5%3.3%3.7%3%1.3%0.6%0.32%0.27%
Jan 202671.2%14%5.2%4.3%2.3%1.6%0.7%0.38%0.3%
Feb 202670.7%14%5.7%4.3%2.3%1.6%0.69%0.46%0.31%
Mar 202669.8%13.8%6.2%4.2%2.8%1.5%0.83%0.46%0.3%
Apr 202669.1%14.1%6.2%5.1%2.8%1.2%0.67%0.44%0.37%
May 202668.5%14%6.1%5.1%3.4%1.5%0.66%0.43%0.36%
Jun 202669.2%13.7%6.2%5.1%2.8%1.5%0.67%0.55%0.3%
Jul 202670.8%14%5.2%4.3%2.8%1.6%0.68%0.45%0.31%
Aug 202670.2%13.8%5.6%4.2%2.8%1.5%1%0.46%0.25%
Sep 202670.8%14%5.2%4.3%2.8%1.6%0.69%0.46%0.2%

  1. 1.Apple iPad

    70.8%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +0.6 points.

  2. 2.Samsung Galaxy Tab

    14%

    Held 2nd. 88.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  3. 3.Microsoft Surface

    5.2%

    Held 3rd. 32.9K estimated branded searches, +11.1% vs prior month. Share -0.5 points.

  4. 4.Lenovo Tab

    4.3%

    Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  5. 5.Amazon Fire Tablet

    2.8%

    Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

  6. 6.HONOR

    1.6%

    Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

  7. 7.Google Pixel

    0.69%

    Held 7th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  8. 8.Xiaomi

    0.46%

    Held 8th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.

  9. 9.OnePlus

    0.2%

    Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

OnePlus and Google Pixel sell other things too, so only their searches that name this product count here, like “oneplus pad”.

Compare popularity between OnePlus and its closest rivals

Every comparison with OnePlus

15 comparisons

How has branded search demand for OnePlus changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OnePlus in the United Kingdom fell from 57.3K to 32K.
  • Across the 12 months ending September 2026, OnePlus’ share of searches among tablet brands in the United Kingdom held steady, from 0.31% to 0.2%.

How did search popularity change for United Kingdom tablet brands in September 2026?

6 changes

  1. In September 2026, Apple iPad gained share of searches among tablet brands in the United Kingdom, from 70.2% to 70.8%.

  2. Estimated monthly branded searches for HONOR in the United Kingdom rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

  3. Estimated monthly branded searches for OnePlus in the United Kingdom fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.

  4. Estimated monthly branded searches for Xiaomi in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

  5. Estimated monthly branded searches for Google Pixel in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

  6. Estimated monthly branded searches for Amazon Fire Tablet in the United Kingdom fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are OnePlus’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using OnePlus’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • oneplus
  • oneplus pad
  • oneplus phone

Do you work for OnePlus? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does OnePlus compete?

OnePlus is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Smartphone brands5th of 112.9%Show ranking
Tablet brands9th of 90.2%Shown above
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Is OnePlus your brand?

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