Brandwave

OnePlus vs OPPO:Which is more popular?

In September 2026, OnePlus had more branded searches than OPPO among smartphone brands in the United Kingdom. OnePlus had about 30,700 branded searches, while OPPO had 12,100. OnePlus made up 2.9% of all smartphone brand searches we track, and OPPO accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about smartphone brands, OnePlus and OPPO each appeared in one of the five answers. OnePlus and OPPO were each mentioned first in one of the two answers that named either.

Among smartphone brands in the United Kingdom in September 2026

Who do people search for more?

OnePlus, about 3 searches for every 1 for OPPO

OnePlus 30.7K searchesOPPO 12.1K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

OnePlus in 1 of 5OPPO in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

OnePlus first in 1OPPO first in 1

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Top smartphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OnePlus was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. OPPO was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. OnePlus and OPPO were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung Galaxy1st
  2. Google Pixel2nd
  3. Apple iPhone3rd
  4. Motorola4th
  5. Nothing5th
  6. Xiaomi6th
  7. OnePlus7th
  8. OPPO8th
  9. HONOR–
  10. Sony–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple iPhone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung Galaxy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Pixel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nothing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Motorola2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OnePlus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OPPO1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xiaomi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HONOR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sony0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about smartphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is OnePlus or OPPO more popular in search?

This chart shows how often people search Google for OnePlus and OPPO by name. Each line represents a brand's share of searches for all 11 smartphone brands we track, month by month, from searches in United Kingdom.

OnePlus and OPPO among smartphone brands in the United Kingdom, by month

Share of searches by month for OnePlus, OPPO. The figures are in the table below the chart.

View monthly share of searches table
MonthApple iPhoneGoogle PixelSamsung GalaxyNothingOnePlusHONOROPPOSonyXiaomiMotorolavivo
Oct 202546.5%12.3%15.2%7.6%8.5%2.8%1.5%2.3%1.9%1%0.45%
Nov 202547%14.8%15.3%6.3%8.3%2.8%1.3%1.5%1.3%1%0.31%
Dec 202551.7%13.3%13.8%7%6.2%2.5%1.1%1.7%1.1%1.1%0.34%
Jan 202648.1%12.5%13.1%9.7%7%3.5%1.3%1.9%1.3%1.1%0.38%
Feb 202649.4%12.9%13.2%9.9%5.9%3%1.3%2%0.89%1.1%0.39%
Mar 202650.7%13.4%11.3%10.2%7.2%2.5%1.1%1.4%0.91%0.91%0.33%
Apr 202655.7%12%10.2%9.2%5.5%2.2%1.2%1.8%0.82%1%0.36%
May 202655.1%11.7%10%9.1%5.4%2.7%1.2%2.2%1.2%0.99%0.36%
Jun 202653.4%13.9%9.7%10.7%4.4%2.6%1.2%1.4%1.2%1.2%0.28%
Jul 202651.3%13.4%11.4%10.3%5.7%2.5%1.4%1.4%1.1%1.1%0.26%
Aug 202653.6%16.9%9.8%8.8%3.6%2.2%1.2%1.8%0.97%0.97%0.29%
Sep 202663.3%10.9%9.4%7%2.9%2.1%1.1%1.1%1.1%0.76%0.27%

How has the OnePlus and OPPO comparison changed over the last 12 months?

3 findings
  • OnePlus was ahead of OPPO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, OnePlus’ share of searches among smartphone brands in the United Kingdom moved from 8.5% to 2.9%, and its estimated monthly branded searches moved from 54.9K to 30.7K.
  • Across the 12 months ending September 2026, OPPO’s share of searches among smartphone brands in the United Kingdom moved from 1.5% to 1.1%, and its estimated monthly branded searches moved from 9.9K to 12.1K.

How did search popularity change for United Kingdom smartphone brands in September 2026?

2 changes
  1. In September 2026, OnePlus lost share of searches among smartphone brands in the United Kingdom, from 3.6% to 2.9%.

  2. In September 2026, OPPO rose from 8th to 7th among smartphone brands in the United Kingdom.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using OnePlus’ and OPPO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OnePlus

2 branded search terms

  • oneplus
  • oneplus phone

OPPO

1 branded search term

  • oppo phone

How the Brand Demand Index is measured

Other head-to-heads among smartphone brands

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