Brandwave

Google Pixel vs OnePlus:Which is more popular?

In September 2026, Google Pixel had more branded searches than OnePlus among smartphone brands in the United Kingdom. Google Pixel had about 115,000 branded searches, while OnePlus had 30,700. Google Pixel made up 10.9% of all smartphone brand searches we track, and OnePlus accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about smartphone brands, Google Pixel appeared in four of the five answers and OnePlus in one. Google Pixel was mentioned before OnePlus in every answer that named either.

Among smartphone brands in the United Kingdom in September 2026

Who do people search for more?

Google Pixel, about 4 searches for every 1 for OnePlus

Google Pixel 115K searchesOnePlus 30.7K searches

Who does AI mention more?

Google Pixel, mentioned in 4 of 5 answers, OnePlus in 1

Google Pixel in 4 of 5OnePlus in 1 of 5

Who does AI recommend more?

Google Pixel, named ahead of OnePlus in 3 of 3 answers

Google Pixel first in 3OnePlus never first

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Top smartphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Pixel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. OnePlus was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Google Pixel was listed before OnePlus in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung Galaxy1st
  2. Google Pixel2nd
  3. Apple iPhone3rd
  4. Motorola4th
  5. Nothing5th
  6. Xiaomi6th
  7. OnePlus7th
  8. OPPO8th
  9. HONOR–
  10. Sony–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple iPhone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung Galaxy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Pixel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nothing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Motorola2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OnePlus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OPPO1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xiaomi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HONOR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sony0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about smartphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is Google Pixel or OnePlus more popular in search?

This chart shows how often people search Google for Google Pixel and OnePlus by name. Each line represents a brand's share of searches for all 11 smartphone brands we track, month by month, from searches in United Kingdom.

Google Pixel and OnePlus among smartphone brands in the United Kingdom, by month

Share of searches by month for Google Pixel, OnePlus. The figures are in the table below the chart.

View monthly share of searches table
MonthApple iPhoneGoogle PixelSamsung GalaxyNothingOnePlusHONOROPPOSonyXiaomiMotorolavivo
Oct 202546.5%12.3%15.2%7.6%8.5%2.8%1.5%2.3%1.9%1%0.45%
Nov 202547%14.8%15.3%6.3%8.3%2.8%1.3%1.5%1.3%1%0.31%
Dec 202551.7%13.3%13.8%7%6.2%2.5%1.1%1.7%1.1%1.1%0.34%
Jan 202648.1%12.5%13.1%9.7%7%3.5%1.3%1.9%1.3%1.1%0.38%
Feb 202649.4%12.9%13.2%9.9%5.9%3%1.3%2%0.89%1.1%0.39%
Mar 202650.7%13.4%11.3%10.2%7.2%2.5%1.1%1.4%0.91%0.91%0.33%
Apr 202655.7%12%10.2%9.2%5.5%2.2%1.2%1.8%0.82%1%0.36%
May 202655.1%11.7%10%9.1%5.4%2.7%1.2%2.2%1.2%0.99%0.36%
Jun 202653.4%13.9%9.7%10.7%4.4%2.6%1.2%1.4%1.2%1.2%0.28%
Jul 202651.3%13.4%11.4%10.3%5.7%2.5%1.4%1.4%1.1%1.1%0.26%
Aug 202653.6%16.9%9.8%8.8%3.6%2.2%1.2%1.8%0.97%0.97%0.29%
Sep 202663.3%10.9%9.4%7%2.9%2.1%1.1%1.1%1.1%0.76%0.27%

How has the Google Pixel and OnePlus comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom smartphone brands in September 2026?

2 changes

  1. In September 2026, Google Pixel lost share of searches among smartphone brands in the United Kingdom, from 16.9% to 10.9%.

  2. In September 2026, OnePlus lost share of searches among smartphone brands in the United Kingdom, from 3.6% to 2.9%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Google Pixel’s and OnePlus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Pixel

2 branded search terms

  • google pixel
  • pixel phone

OnePlus

2 branded search terms

  • oneplus
  • oneplus phone

How the Brand Demand Index is measured

Other head-to-heads among smartphone brands

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