How popular isHONOR?
In September 2026, people searched for HONOR by name about 32,100 times in the United Kingdom, a 22.5% increase from the previous year. These searches made up 1.6% of all United Kingdom tablet brand searches, placing HONOR sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about tablet brands, HONOR appeared in one of the five answers.
HONOR is the sixth most searched of 9 competitors and not listed in any AI answer.
Apple iPadShare of searches 70.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Samsung Galaxy TabShare of searches 14%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Microsoft SurfaceShare of searches 5.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Lenovo TabShare of searches 4.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
HONORShare of searches 1.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
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Top tablet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HONOR was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Samsung Galaxy Tab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Xiaomi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Apple iPad3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Surface2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lenovo Tab2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HONOR1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OnePlus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amazon Fire Tablet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Google Pixel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tablet brands
5 answers
Asked ChatGPT
“Which tablet should I buy in the UK?”
Asked ChatGPT
“What are the best tablet brands?”
Asked ChatGPT
“What is the best Android tablet?”
Searched Google, AI Overview
“tablet”
Searched Google, AI Overview
“android tablet”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Which tablet brands compete with HONOR?
Share of searches by month for Apple iPad, Samsung Galaxy Tab, Microsoft Surface, Lenovo Tab, Amazon Fire Tablet, HONOR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple iPad | Samsung Galaxy Tab | Microsoft Surface | Lenovo Tab | Amazon Fire Tablet | HONOR | Google Pixel | Xiaomi | OnePlus |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 72% | 13.8% | 5.3% | 3.5% | 2.9% | 1.1% | 0.71% | 0.47% | 0.31% |
| Nov 2025 | 74.6% | 12.4% | 4% | 3.7% | 3% | 1.1% | 0.6% | 0.33% | 0.26% |
| Dec 2025 | 74.9% | 12.5% | 3.3% | 3.7% | 3% | 1.3% | 0.6% | 0.32% | 0.27% |
| Jan 2026 | 71.2% | 14% | 5.2% | 4.3% | 2.3% | 1.6% | 0.7% | 0.38% | 0.3% |
| Feb 2026 | 70.7% | 14% | 5.7% | 4.3% | 2.3% | 1.6% | 0.69% | 0.46% | 0.31% |
| Mar 2026 | 69.8% | 13.8% | 6.2% | 4.2% | 2.8% | 1.5% | 0.83% | 0.46% | 0.3% |
| Apr 2026 | 69.1% | 14.1% | 6.2% | 5.1% | 2.8% | 1.2% | 0.67% | 0.44% | 0.37% |
| May 2026 | 68.5% | 14% | 6.1% | 5.1% | 3.4% | 1.5% | 0.66% | 0.43% | 0.36% |
| Jun 2026 | 69.2% | 13.7% | 6.2% | 5.1% | 2.8% | 1.5% | 0.67% | 0.55% | 0.3% |
| Jul 2026 | 70.8% | 14% | 5.2% | 4.3% | 2.8% | 1.6% | 0.68% | 0.45% | 0.31% |
| Aug 2026 | 70.2% | 13.8% | 5.6% | 4.2% | 2.8% | 1.5% | 1% | 0.46% | 0.25% |
| Sep 2026 | 70.8% | 14% | 5.2% | 4.3% | 2.8% | 1.6% | 0.69% | 0.46% | 0.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.8% | 450K | +22.3% | +0.6 points | |
| 2, held 2nd | 14% | 88.8K | +22.3% | +0.1 points | |
| 3, held 3rd | 5.2% | 32.9K | +11.1% | -0.5 points | |
| 4, held 4th | 4.3% | 27.1K | +22.1% | 0 points | |
| 5, held 5th | 2.8% | 18.1K | +22.3% | 0 points | |
| 6, held 6th | 1.6% | 9.9K | +22.2% | 0 points | |
| 7, held 7th | 0.69% | 4.4K | -18.5% | -0.3 points | |
| 8, held 8th | 0.46% | 2.9K | +20.8% | 0 points | |
| 9, held 9th | 0.2% | 1.3K | 0% | 0 points |
70.8%
Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +0.6 points.
14%
Held 2nd. 88.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
5.2%
Held 3rd. 32.9K estimated branded searches, +11.1% vs prior month. Share -0.5 points.
4.3%
Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share 0 points.
2.8%
Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.
6.
HONOR1.6%
Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.
0.69%
Held 7th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
8.
Xiaomi0.46%
Held 8th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.
9.
OnePlus0.2%
Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
Google Pixel and OnePlus sell other things too, so only their searches that name this product count here, like “google pixel tablet”.
Compare popularity between HONOR and its closest rivals
Every comparison with HONOR
15 comparisons
How has branded search demand for HONOR changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for HONOR in the United Kingdom rose from 26.2K to 32.1K.
- Across the 12 months ending September 2026, HONOR’s share of searches among tablet brands in the United Kingdom held steady, from 1.1% to 1.6%.
How did search popularity change for United Kingdom tablet brands in September 2026?
6 changes
In September 2026, Apple iPad gained share of searches among tablet brands in the United Kingdom, from 70.2% to 70.8%.
Estimated monthly branded searches for HONOR in the United Kingdom rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.
Estimated monthly branded searches for OnePlus in the United Kingdom fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.
Estimated monthly branded searches for Xiaomi in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
Estimated monthly branded searches for Google Pixel in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Estimated monthly branded searches for Amazon Fire Tablet in the United Kingdom fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How are HONOR’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HONOR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- honor phone
- honor tablet
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Where does HONOR compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Smartphone brands | 6th of 11 | 2.1% | Show ranking |
| Tablet brands | 6th of 9 | 1.6% | Shown above |
Is HONOR your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.