Brandwave

Apple iPad vs Lenovo Tab:Which is more popular?

In September 2026, Apple iPad had more branded searches than Lenovo Tab among tablet brands in the United Kingdom. Apple iPad had about 450,000 branded searches, while Lenovo Tab had 27,100. Apple iPad made up 70.8% of all tablet brand searches we track, and Lenovo Tab accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about tablet brands, Apple iPad appeared in three of the five answers and Lenovo Tab in two. Apple iPad was mentioned before Lenovo Tab in every answer that named either.

Among tablet brands in the United Kingdom in September 2026

Who do people search for more?

Apple iPad, about 17 searches for every 1 for Lenovo Tab

Apple iPad 450K searchesLenovo Tab 27.1K searches

Who does AI mention more?

Apple iPad, mentioned in 3 of 5 answers, Lenovo Tab in 2

Apple iPad in 3 of 5Lenovo Tab in 2 of 5

Who does AI recommend more?

Apple iPad, named ahead of Lenovo Tab in 3 of 3 answers

Apple iPad first in 3Lenovo Tab never first

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Top tablet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple iPad was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lenovo Tab was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Apple iPad was listed before Lenovo Tab in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apple iPad1st
  2. Samsung Galaxy Tab2nd
  3. OnePlus3rd
  4. Xiaomi4th
  5. Microsoft Surface5th
  6. Lenovo Tab6th
  7. Amazon Fire Tablet–
  8. HONOR–
  9. Google Pixel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsung Galaxy Tab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xiaomi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple iPad3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Surface2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lenovo Tab2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HONOR1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OnePlus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Fire Tablet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Pixel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tablet brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is Apple iPad or Lenovo Tab more popular in search?

This chart shows how often people search Google for Apple iPad and Lenovo Tab by name. Each line represents a brand's share of searches for all nine tablet brands we track, month by month, from searches in United Kingdom.

Apple iPad and Lenovo Tab among tablet brands in the United Kingdom, by month

Share of searches by month for Apple iPad, Lenovo Tab. The figures are in the table below the chart.

View monthly share of searches table
MonthApple iPadSamsung Galaxy TabMicrosoft SurfaceLenovo TabAmazon Fire TabletHONORGoogle PixelXiaomiOnePlus
Oct 202572%13.8%5.3%3.5%2.9%1.1%0.71%0.47%0.31%
Nov 202574.6%12.4%4%3.7%3%1.1%0.6%0.33%0.26%
Dec 202574.9%12.5%3.3%3.7%3%1.3%0.6%0.32%0.27%
Jan 202671.2%14%5.2%4.3%2.3%1.6%0.7%0.38%0.3%
Feb 202670.7%14%5.7%4.3%2.3%1.6%0.69%0.46%0.31%
Mar 202669.8%13.8%6.2%4.2%2.8%1.5%0.83%0.46%0.3%
Apr 202669.1%14.1%6.2%5.1%2.8%1.2%0.67%0.44%0.37%
May 202668.5%14%6.1%5.1%3.4%1.5%0.66%0.43%0.36%
Jun 202669.2%13.7%6.2%5.1%2.8%1.5%0.67%0.55%0.3%
Jul 202670.8%14%5.2%4.3%2.8%1.6%0.68%0.45%0.31%
Aug 202670.2%13.8%5.6%4.2%2.8%1.5%1%0.46%0.25%
Sep 202670.8%14%5.2%4.3%2.8%1.6%0.69%0.46%0.2%

How has the Apple iPad and Lenovo Tab comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom tablet brands in September 2026?

1 change
  1. In September 2026, Apple iPad gained share of searches among tablet brands in the United Kingdom, from 70.2% to 70.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Apple iPad’s and Lenovo Tab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple iPad

1 branded search term

  • ipad

Lenovo Tab

1 branded search term

  • lenovo tablet

How the Brand Demand Index is measured

Other head-to-heads among tablet brands

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