LG vs Zanussi:Which is more popular?
In September 2026, LG had more branded searches than Zanussi among fridge brands in the United Kingdom. LG had about 1,900 branded searches, while Zanussi had 1,300. LG made up 2.7% of all fridge brand searches we track, and Zanussi accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about fridge brands, LG appeared in two of the five answers and Zanussi in none.
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Top fridge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LG was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zanussi did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hisense4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Samsung3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beko2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fridgemaster1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Haier1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Liebherr1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zanussi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fridge brands
5 answers
Asked ChatGPT
“Which fridge freezer should I buy in the UK?”
Asked ChatGPT
“What are the best fridge freezer brands?”
Asked ChatGPT
“What is the best American fridge freezer?”
Searched Google, AI Overview
“fridge freezer”
Searched Google, AI Overview
“american fridge freezer”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is LG or Zanussi more popular in search?
This chart shows how often people search Google for LG and Zanussi by name. Each line represents a brand's share of searches for all 15 fridge brands we track, month by month, from searches in United Kingdom.
Share of searches by month for LG, Zanussi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smeg | Samsung | Beko | Fridgemaster | Haier | Hisense | Liebherr | Bosch | Hotpoint | Miele | Fisher & Paykel | LG | Indesit | Zanussi | AEG |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 15.9% | 5.8% | 5.8% | 3.8% | 5.8% | 5.8% | 4.7% | 3.2% | 2.5% | 3.2% | 2.5% | 1.7% | 2.1% | 1.7% |
| Nov 2025 | 30.4% | 16.6% | 6% | 7.4% | 4% | 7.4% | 4.9% | 4.9% | 3.3% | 3.3% | 3.3% | 3.3% | 1.8% | 2.2% | 1.4% |
| Dec 2025 | 35.3% | 15.7% | 5.7% | 7% | 3.8% | 7% | 4.6% | 4.6% | 3% | 2.5% | 3% | 3% | 1.6% | 1.6% | 1.4% |
| Jan 2026 | 36.9% | 16.5% | 6% | 6% | 4% | 6% | 4.9% | 4% | 2.6% | 2.6% | 3.3% | 2.6% | 1.8% | 1.8% | 1.2% |
| Feb 2026 | 37.6% | 13.7% | 6.1% | 6.1% | 3.2% | 6.1% | 4.9% | 4.9% | 3.2% | 3.2% | 3.2% | 2.7% | 1.7% | 1.7% | 1.5% |
| Mar 2026 | 34.5% | 15.4% | 6.8% | 5.6% | 3.7% | 5.6% | 5.6% | 4.5% | 3.7% | 3% | 3% | 3% | 2% | 2% | 1.6% |
| Apr 2026 | 35.9% | 13.1% | 5.8% | 5.8% | 7.1% | 5.8% | 4.7% | 3.9% | 3.1% | 3.9% | 2.6% | 3.1% | 2.1% | 1.6% | 1.4% |
| May 2026 | 32.2% | 14.4% | 6.4% | 6.4% | 6.4% | 6.4% | 5.2% | 4.2% | 4.2% | 3.5% | 2.8% | 2.8% | 1.9% | 1.9% | 1.5% |
| Jun 2026 | 30.1% | 13.4% | 7.3% | 7.3% | 4.9% | 7.3% | 6% | 4.9% | 3.9% | 3.3% | 2.6% | 3.3% | 2.2% | 2.2% | 1.4% |
| Jul 2026 | 30.5% | 11.1% | 7.4% | 7.4% | 5% | 7.4% | 6.1% | 5% | 4% | 3.3% | 3.3% | 3.3% | 2.2% | 2.2% | 1.8% |
| Aug 2026 | 35% | 10.5% | 7% | 7% | 4.6% | 7% | 5.7% | 4.6% | 3.7% | 3.7% | 3.1% | 3.1% | 1.7% | 2.1% | 1.3% |
| Sep 2026 | 32.1% | 11.7% | 7.8% | 6.4% | 6.4% | 6.4% | 6.4% | 5.2% | 3.5% | 3.5% | 2.7% | 2.7% | 1.9% | 1.9% | 1.4% |
How has the LG and Zanussi comparison changed over the last 12 months?
3 findings
- LG was ahead of Zanussi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LG’s share of searches among fridge brands in the United Kingdom moved from 2.5% to 2.7%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 12 months ending September 2026, Zanussi’s share of searches among fridge brands in the United Kingdom moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for United Kingdom fridge brands in September 2026?
1 change
In September 2026, Zanussi fell from 13th to 14th among fridge brands in the United Kingdom.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using LG’s and Zanussi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fridge brands
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