Beko vs Hisense:Which is more popular?
In September 2026, Beko had more branded searches than Hisense among fridge brands in the United Kingdom. Beko had about 5,400 branded searches, while Hisense had 4,400. Beko made up 7.8% of all fridge brand searches we track, and Hisense accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about fridge brands, Hisense appeared in four of the five answers and Beko in two. Hisense was mentioned before Beko in three out of four answers.
Who do people search for more?
Beko, about 23% more searches than Hisense
Who does AI mention more?
Hisense, mentioned in 4 of 5 answers, Beko in 2
Who does AI recommend more?
Hisense, named ahead of Beko in 3 of 4 answers
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Top fridge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hisense was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Beko was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hisense was listed before Beko in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hisense4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Samsung3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Beko2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fridgemaster1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Haier1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Liebherr1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fridge brands
5 answers
Asked ChatGPT
“Which fridge freezer should I buy in the UK?”
Asked ChatGPT
“What are the best fridge freezer brands?”
Asked ChatGPT
“What is the best American fridge freezer?”
Searched Google, AI Overview
“fridge freezer”
Searched Google, AI Overview
“american fridge freezer”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Beko or Hisense more popular in search?
This chart shows how often people search Google for Beko and Hisense by name. Each line represents a brand's share of searches for all 15 fridge brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Beko, Hisense. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smeg | Samsung | Beko | Fridgemaster | Haier | Hisense | Liebherr | Bosch | Hotpoint | Miele | Fisher & Paykel | LG | Indesit | Zanussi | AEG |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 15.9% | 5.8% | 5.8% | 3.8% | 5.8% | 5.8% | 4.7% | 3.2% | 2.5% | 3.2% | 2.5% | 1.7% | 2.1% | 1.7% |
| Nov 2025 | 30.4% | 16.6% | 6% | 7.4% | 4% | 7.4% | 4.9% | 4.9% | 3.3% | 3.3% | 3.3% | 3.3% | 1.8% | 2.2% | 1.4% |
| Dec 2025 | 35.3% | 15.7% | 5.7% | 7% | 3.8% | 7% | 4.6% | 4.6% | 3% | 2.5% | 3% | 3% | 1.6% | 1.6% | 1.4% |
| Jan 2026 | 36.9% | 16.5% | 6% | 6% | 4% | 6% | 4.9% | 4% | 2.6% | 2.6% | 3.3% | 2.6% | 1.8% | 1.8% | 1.2% |
| Feb 2026 | 37.6% | 13.7% | 6.1% | 6.1% | 3.2% | 6.1% | 4.9% | 4.9% | 3.2% | 3.2% | 3.2% | 2.7% | 1.7% | 1.7% | 1.5% |
| Mar 2026 | 34.5% | 15.4% | 6.8% | 5.6% | 3.7% | 5.6% | 5.6% | 4.5% | 3.7% | 3% | 3% | 3% | 2% | 2% | 1.6% |
| Apr 2026 | 35.9% | 13.1% | 5.8% | 5.8% | 7.1% | 5.8% | 4.7% | 3.9% | 3.1% | 3.9% | 2.6% | 3.1% | 2.1% | 1.6% | 1.4% |
| May 2026 | 32.2% | 14.4% | 6.4% | 6.4% | 6.4% | 6.4% | 5.2% | 4.2% | 4.2% | 3.5% | 2.8% | 2.8% | 1.9% | 1.9% | 1.5% |
| Jun 2026 | 30.1% | 13.4% | 7.3% | 7.3% | 4.9% | 7.3% | 6% | 4.9% | 3.9% | 3.3% | 2.6% | 3.3% | 2.2% | 2.2% | 1.4% |
| Jul 2026 | 30.5% | 11.1% | 7.4% | 7.4% | 5% | 7.4% | 6.1% | 5% | 4% | 3.3% | 3.3% | 3.3% | 2.2% | 2.2% | 1.8% |
| Aug 2026 | 35% | 10.5% | 7% | 7% | 4.6% | 7% | 5.7% | 4.6% | 3.7% | 3.7% | 3.1% | 3.1% | 1.7% | 2.1% | 1.3% |
| Sep 2026 | 32.1% | 11.7% | 7.8% | 6.4% | 6.4% | 6.4% | 6.4% | 5.2% | 3.5% | 3.5% | 2.7% | 2.7% | 1.9% | 1.9% | 1.4% |
How has the Beko and Hisense comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Beko took it in March 2026.
- Across the 12 months ending September 2026, Beko’s share of searches among fridge brands in the United Kingdom moved from 5.8% to 7.8%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
- Across the 12 months ending September 2026, Hisense’s share of searches among fridge brands in the United Kingdom moved from 5.8% to 6.4%, and its estimated monthly branded searches held steady at 4.4K.
How did search popularity change for United Kingdom fridge brands in September 2026?
3 changes
In September 2026, Haier overtook Hisense and 2 others to rank 5th among fridge brands in the United Kingdom, with 6.4% of the searches.
In September 2026, Beko gained share of searches among fridge brands in the United Kingdom, from 7% to 7.8%.
In September 2026, Hisense lost share of searches among fridge brands in the United Kingdom, from 7% to 6.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Beko’s and Hisense’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fridge brands
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