How popular isWool and the Gang?
In September 2026, people searched for Wool and the Gang by name about 9,900 times in the United Kingdom, an 18.2% decrease from the previous year. These searches made up 5% of all United Kingdom yarn shop searches, placing Wool and the Gang fifth out of seven shops. When we asked both ChatGPT and Google AI Overviews about yarn shops, Wool and the Gang did not appear in any of the answers.
Wool and the Gang is the fifth most searched of 7 competitors and not listed in any AI answer.
Wool WarehouseShare of searches 55.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
LoveCraftsShare of searches 25.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Black Sheep WoolsShare of searches 7.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
HobbiiShare of searches 5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Wool and the GangShare of searches 5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top yarn shops in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Wool and the Gang did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LoveCrafts3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hobbycraft3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Wool Warehouse2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Black Sheep Wools1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hobbii0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Wool and the Gang0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Laughing Hens0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about yarn shops
4 answers
Asked ChatGPT
“What's the best online yarn shop in the UK?”
Asked ChatGPT
“Where can I buy cheap but good quality knitting yarn in the UK?”
Asked ChatGPT
“Which UK shops sell crochet kits for beginners?”
Searched Google, AI Overview
“yarn”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“knitting wool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Which yarn shops compete with Wool and the Gang?
Share of searches by month for Wool Warehouse, LoveCrafts, Black Sheep Wools, Hobbii, Wool and the Gang. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wool Warehouse | LoveCrafts | Black Sheep Wools | Hobbii | Wool and the Gang | Laughing Hens | Hobbycraft |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 24.8% | 7.4% | 6.1% | 5% | 0.78% | 0.66% |
| Nov 2025 | 52.9% | 23.7% | 5.8% | 7.1% | 8.7% | 1.1% | 0.63% |
| Dec 2025 | 51.4% | 23.1% | 8.5% | 6.9% | 8.5% | 0.89% | 0.75% |
| Jan 2026 | 51.1% | 28% | 6.9% | 6.9% | 5.6% | 0.91% | 0.61% |
| Feb 2026 | 55.1% | 24.8% | 7.4% | 6.1% | 5% | 0.95% | 0.65% |
| Mar 2026 | 55.2% | 24.8% | 9.1% | 6.1% | 3.3% | 0.95% | 0.5% |
| Apr 2026 | 56.9% | 25.6% | 7.7% | 5.1% | 3.4% | 0.83% | 0.46% |
| May 2026 | 55.4% | 24.8% | 9.1% | 6.1% | 3.3% | 0.8% | 0.54% |
| Jun 2026 | 57.2% | 25.6% | 7.7% | 5.1% | 2.8% | 1% | 0.56% |
| Jul 2026 | 58.3% | 26.1% | 6.4% | 5.2% | 2.8% | 0.64% | 0.57% |
| Aug 2026 | 56.8% | 25.6% | 7.6% | 5.1% | 3.4% | 0.83% | 0.67% |
| Sep 2026 | 55.8% | 25.1% | 7.5% | 5% | 5% | 0.96% | 0.66% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.8% | 110K | 0% | -1 points | |
| 2, held 2nd | 25.1% | 49.5K | 0% | -0.5 points | |
| 3, held 3rd | 7.5% | 14.8K | 0% | -0.1 points | |
| 4, held 4th | 5% | 9.9K | 0% | -0.1 points | |
| 5, held 5th | 5% | 9.9K | +50% | +1.6 points | |
| 6, held 6th | 0.96% | 1.9K | +18.8% | +0.1 points | |
| 7, held 7th | 0.66% | 1.3K | 0% | 0 points |
55.8%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share -1 points.
25.1%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.5 points.
7.5%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Hobbii5%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
Held 5th. 9.9K estimated branded searches, +50% vs prior month. Share +1.6 points.
0.96%
Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.
0.66%
Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Wool and the Gang and its closest rivals
- Wool and the Gang vs LoveCrafts: compare popularity
- Wool and the Gang vs Black Sheep Wools: compare popularity
- Wool and the Gang vs Hobbii: compare popularity
- Wool and the Gang vs Laughing Hens: compare popularity
- Wool and the Gang vs Hobbycraft: compare popularity
- Compare Wool and the Gang with any brand
Every comparison with Wool and the Gang
6 comparisons
How has branded search demand for Wool and the Gang changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wool and the Gang in the United Kingdom fell from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Wool and the Gang’s share of searches among yarn shops in the United Kingdom peaked at 8.7% in November 2025 and was lowest at 2.8% in June 2026.
How did search popularity change for United Kingdom yarn shops in September 2026?
6 changes
In September 2026, Wool and the Gang gained share of searches among yarn shops in the United Kingdom, from 3.4% to 5%.
In September 2026, Wool Warehouse lost share of searches among yarn shops in the United Kingdom, from 56.8% to 55.8%.
Estimated monthly branded searches for Hobbii in the United Kingdom fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
Estimated monthly branded searches for Hobbycraft in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
Estimated monthly branded searches for Black Sheep Wools in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
Estimated monthly branded searches for LoveCrafts in the United Kingdom fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How are Wool and the Gang’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Wool and the Gang’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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