Hobbii vs Wool and the Gang:Which is more popular in the United Kingdom?
In September 2026, Hobbii and Wool and the Gang were level in searches among yarn shops in the United Kingdom, with an estimated 9.9K branded searches each, at 5% of the total each. When we asked ChatGPT and Google AI Overviews about yarn shops, neither Hobbii nor Wool and the Gang appeared in any of the four answers.
Who do people search for more?
Hobbii and Wool and the Gang are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top yarn shops in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Hobbii nor Wool and the Gang showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
LoveCrafts3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hobbycraft3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Wool Warehouse2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Black Sheep Wools1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hobbii0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wool and the Gang0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Laughing Hens0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about yarn shops
4 answers
Asked ChatGPT
“What's the best online yarn shop in the UK?”
Asked ChatGPT
“Where can I buy cheap but good quality knitting yarn in the UK?”
Asked ChatGPT
“Which UK shops sell crochet kits for beginners?”
Searched Google, AI Overview
“yarn”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“knitting wool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Is Hobbii or Wool and the Gang more popular in search?
This chart shows how often people search Google for Hobbii and Wool and the Gang by name. Each line represents a brand's share of searches for all seven yarn shops we track, month by month, from searches in United Kingdom.
Share of searches by month for Hobbii, Wool and the Gang. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wool Warehouse | LoveCrafts | Black Sheep Wools | Hobbii | Wool and the Gang | Laughing Hens | Hobbycraft |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 24.8% | 7.4% | 6.1% | 5% | 0.78% | 0.66% |
| Nov 2025 | 52.9% | 23.7% | 5.8% | 7.1% | 8.7% | 1.1% | 0.63% |
| Dec 2025 | 51.4% | 23.1% | 8.5% | 6.9% | 8.5% | 0.89% | 0.75% |
| Jan 2026 | 51.1% | 28% | 6.9% | 6.9% | 5.6% | 0.91% | 0.61% |
| Feb 2026 | 55.1% | 24.8% | 7.4% | 6.1% | 5% | 0.95% | 0.65% |
| Mar 2026 | 55.2% | 24.8% | 9.1% | 6.1% | 3.3% | 0.95% | 0.5% |
| Apr 2026 | 56.9% | 25.6% | 7.7% | 5.1% | 3.4% | 0.83% | 0.46% |
| May 2026 | 55.4% | 24.8% | 9.1% | 6.1% | 3.3% | 0.8% | 0.54% |
| Jun 2026 | 57.2% | 25.6% | 7.7% | 5.1% | 2.8% | 1% | 0.56% |
| Jul 2026 | 58.3% | 26.1% | 6.4% | 5.2% | 2.8% | 0.64% | 0.57% |
| Aug 2026 | 56.8% | 25.6% | 7.6% | 5.1% | 3.4% | 0.83% | 0.67% |
| Sep 2026 | 55.8% | 25.1% | 7.5% | 5% | 5% | 0.96% | 0.66% |
How has branded search for Hobbii and Wool and the Gang changed in the United Kingdom over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Wool and the Gang took it in November 2025, Hobbii took it in January 2026.
- Across the 12 months ending September 2026, Hobbii’s share of searches among yarn shops in the United Kingdom moved from 6.1% to 5%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
- Across the 12 months ending September 2026, Wool and the Gang’s share of searches among yarn shops in the United Kingdom held steady at 5%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for United Kingdom yarn shops in September 2026?
2 changes
In September 2026, Wool and the Gang gained share of searches among yarn shops in the United Kingdom, from 3.4% to 5%.
Estimated monthly branded searches for Hobbii in the United Kingdom fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
How are Hobbii’s and Wool and the Gang’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hobbii’s and Wool and the Gang’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hobbii
1 branded search term
- hobbii
Wool and the Gang
1 branded search term
- wool and the gang
Other head-to-heads among yarn shops
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