Yarn shops in the United Kingdom:Which are most popular?

Name: Yarn shops in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Wool Warehouse was the most searched yarn shop in the United Kingdom, accounting for 55.8% of all searches among the seven shops we track. When we checked with ChatGPT and Google AI Overviews, LoveCrafts and Hobbycraft were mentioned most often, in three of the four answers. Wool Warehouse was recommended most often, coming first in two out of three responses that gave a list.

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Top yarn shops in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, LoveCrafts and Hobbycraft were mentioned most often, in three of the four answers. Wool Warehouse was recommended most often, coming first in two out of three answers that gave a list. LoveCrafts was second, and Hobbycraft was third. Hobbii, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
LoveCrafts	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Hobbycraft	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Wool Warehouse	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Black Sheep Wools	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Hobbii	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Wool and the Gang	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Laughing Hens	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

LoveCrafts3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hobbycraft3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Wool Warehouse2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Black Sheep Wools1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hobbii0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wool and the Gang0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Laughing Hens0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about yarn shops

4 answers

Asked ChatGPT
“What's the best online yarn shop in the UK?”
1. 1Wool Warehouse
2. 2LoveCrafts
Asked ChatGPT
“Where can I buy cheap but good quality knitting yarn in the UK?”
Asked ChatGPT
“Which UK shops sell crochet kits for beginners?”
1. 1Hobbycraft
2. 2LoveCrafts
Searched Google, AI Overview
“yarn”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“knitting wool”
1. 1Hobbycraft

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Which yarn shops do people search for most?

This chart shows how often people search Google for each yarn shop by name. Each line represents a brand's share of searches for all seven yarn shops we track, month by month, from searches in United Kingdom.

Share of searches among yarn shops in the United Kingdom, by month

Month	Wool Warehouse	LoveCrafts	Black Sheep Wools	Hobbii	Wool and the Gang	Laughing Hens	Hobbycraft
Oct 2025	55.3%	24.8%	7.4%	6.1%	5%	0.78%	0.66%
Nov 2025	52.9%	23.7%	5.8%	7.1%	8.7%	1.1%	0.63%
Dec 2025	51.4%	23.1%	8.5%	6.9%	8.5%	0.89%	0.75%
Jan 2026	51.1%	28%	6.9%	6.9%	5.6%	0.91%	0.61%
Feb 2026	55.1%	24.8%	7.4%	6.1%	5%	0.95%	0.65%
Mar 2026	55.2%	24.8%	9.1%	6.1%	3.3%	0.95%	0.5%
Apr 2026	56.9%	25.6%	7.7%	5.1%	3.4%	0.83%	0.46%
May 2026	55.4%	24.8%	9.1%	6.1%	3.3%	0.8%	0.54%
Jun 2026	57.2%	25.6%	7.7%	5.1%	2.8%	1%	0.56%
Jul 2026	58.3%	26.1%	6.4%	5.2%	2.8%	0.64%	0.57%
Aug 2026	56.8%	25.6%	7.6%	5.1%	3.4%	0.83%	0.67%
Sep 2026	55.8%	25.1%	7.5%	5%	5%	0.96%	0.66%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Wool Warehouse	55.8%	110K	0%	-1 points
2, held 2nd	LoveCrafts	25.1%	49.5K	0%	-0.5 points
3, held 3rd	Black Sheep Wools	7.5%	14.8K	0%	-0.1 points
4, held 4th	Hobbii	5%	9.9K	0%	-0.1 points
5, held 5th	Wool and the Gang	5%	9.9K	+50%	+1.6 points
6, held 6th	Laughing Hens	0.96%	1.9K	+18.8%	+0.1 points
7, held 7th	Hobbycraft	0.66%	1.3K	0%	0 points

1.Wool Warehouse
55.8%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share -1 points.
2.LoveCrafts
25.1%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.5 points.
3.Black Sheep Wools
7.5%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.Hobbii
5%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.Wool and the Gang
5%
Held 5th. 9.9K estimated branded searches, +50% vs prior month. Share +1.6 points.
6.Laughing Hens
0.96%
Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.
7.Hobbycraft
0.66%
Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among yarn shops in the United Kingdom?

7 brands

In September 2026, Wool Warehouse was the most searched among yarn shops in the United Kingdom, with an estimated 110K branded searches, 55.8% of all searches for the seven we track. LoveCrafts is in 2nd place, 30.7 percentage points behind at 25.1%.

United Kingdom yarn shops, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Wool Warehouse	55.3% → 55.8%	58.3%Jul 2026	51.1%Jan 2026	1st
LoveCrafts	24.8% → 25.1%	28%Jan 2026	23.1%Dec 2025	2nd
Black Sheep Wools	7.4% → 7.5%	9.1%Mar 2026	5.8%Nov 2025	3rd
Hobbii	6.1% → 5%	7.1%Nov 2025	5%Sep 2026	4th
Wool and the Gang	5%	8.7%Nov 2025	2.8%Jun 2026	5th
Laughing Hens	0.78% → 0.96%	1.1%Nov 2025	0.64%Jul 2026	6th
Hobbycraft	0.66%	0.75%Dec 2025	0.46%Apr 2026	7th

Each finding as a sentence

Across the 12 months ending September 2026, Hobbii’s share of searches among yarn shops in the United Kingdom decreased from 6.1% to 5%.
Across the 12 months ending September 2026, Wool Warehouse’s share of searches among yarn shops in the United Kingdom peaked at 58.3% in July 2026 and was lowest at 51.1% in January 2026.
Across the 12 months ending September 2026, LoveCrafts’ share of searches among yarn shops in the United Kingdom peaked at 28% in January 2026 and was lowest at 23.1% in December 2025.
Across the 12 months ending September 2026, Black Sheep Wools’ share of searches among yarn shops in the United Kingdom peaked at 9.1% in March 2026 and was lowest at 5.8% in November 2025.
Across the 12 months ending September 2026, Hobbii’s share of searches among yarn shops in the United Kingdom peaked at 7.1% in November 2025 and was lowest at 5% in September 2026.
Across the 12 months ending September 2026, Wool and the Gang’s share of searches among yarn shops in the United Kingdom peaked at 8.7% in November 2025 and was lowest at 2.8% in June 2026.
Across the 12 months ending September 2026, Wool Warehouse, LoveCrafts, Black Sheep Wools, Wool and the Gang, Laughing Hens and Hobbycraft held steady: their share of searches among yarn shops in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom yarn shops in September 2026?

6 changes

In September 2026, Wool and the Gang gained share of searches among yarn shops in the United Kingdom, from 3.4% to 5%.
In September 2026, Wool Warehouse lost share of searches among yarn shops in the United Kingdom, from 56.8% to 55.8%.
Estimated monthly branded searches for Hobbii in the United Kingdom fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
Estimated monthly branded searches for Hobbycraft in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
Estimated monthly branded searches for Black Sheep Wools in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
Estimated monthly branded searches for LoveCrafts in the United Kingdom fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are branded searches counted for yarn shops?

7 search terms

Each brand's share of searches among yarn shops comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.