How popular isBlack Sheep Wools?
In September 2026, people searched for Black Sheep Wools by name about 14,800 times in the United Kingdom, an 18.2% decrease from the previous year. These searches made up 7.5% of all United Kingdom yarn shop searches, placing Black Sheep Wools third out of seven shops. When we asked both ChatGPT and Google AI Overviews about yarn shops, Black Sheep Wools appeared in one of the four answers and was the fourth most recommended of the seven.
Black Sheep Wools is the third most searched of 7 competitors and the fourth most recommended in AI answers.
Wool WarehouseShare of searches 55.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
LoveCraftsShare of searches 25.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Black Sheep WoolsShare of searches 7.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
HobbiiShare of searches 5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Wool and the GangShare of searches 5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top yarn shops in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Black Sheep Wools was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Black Sheep Wools is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LoveCrafts3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hobbycraft3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Wool Warehouse2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Black Sheep Wools1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hobbii0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Wool and the Gang0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Laughing Hens0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about yarn shops
4 answers
Asked ChatGPT
“What's the best online yarn shop in the UK?”
Asked ChatGPT
“Where can I buy cheap but good quality knitting yarn in the UK?”
Asked ChatGPT
“Which UK shops sell crochet kits for beginners?”
Searched Google, AI Overview
“yarn”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“knitting wool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Which yarn shops compete with Black Sheep Wools?
Share of searches by month for Wool Warehouse, LoveCrafts, Black Sheep Wools, Hobbii, Wool and the Gang. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wool Warehouse | LoveCrafts | Black Sheep Wools | Hobbii | Wool and the Gang | Laughing Hens | Hobbycraft |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 24.8% | 7.4% | 6.1% | 5% | 0.78% | 0.66% |
| Nov 2025 | 52.9% | 23.7% | 5.8% | 7.1% | 8.7% | 1.1% | 0.63% |
| Dec 2025 | 51.4% | 23.1% | 8.5% | 6.9% | 8.5% | 0.89% | 0.75% |
| Jan 2026 | 51.1% | 28% | 6.9% | 6.9% | 5.6% | 0.91% | 0.61% |
| Feb 2026 | 55.1% | 24.8% | 7.4% | 6.1% | 5% | 0.95% | 0.65% |
| Mar 2026 | 55.2% | 24.8% | 9.1% | 6.1% | 3.3% | 0.95% | 0.5% |
| Apr 2026 | 56.9% | 25.6% | 7.7% | 5.1% | 3.4% | 0.83% | 0.46% |
| May 2026 | 55.4% | 24.8% | 9.1% | 6.1% | 3.3% | 0.8% | 0.54% |
| Jun 2026 | 57.2% | 25.6% | 7.7% | 5.1% | 2.8% | 1% | 0.56% |
| Jul 2026 | 58.3% | 26.1% | 6.4% | 5.2% | 2.8% | 0.64% | 0.57% |
| Aug 2026 | 56.8% | 25.6% | 7.6% | 5.1% | 3.4% | 0.83% | 0.67% |
| Sep 2026 | 55.8% | 25.1% | 7.5% | 5% | 5% | 0.96% | 0.66% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.8% | 110K | 0% | -1 points | |
| 2, held 2nd | 25.1% | 49.5K | 0% | -0.5 points | |
| 3, held 3rd | 7.5% | 14.8K | 0% | -0.1 points | |
| 4, held 4th | 5% | 9.9K | 0% | -0.1 points | |
| 5, held 5th | 5% | 9.9K | +50% | +1.6 points | |
| 6, held 6th | 0.96% | 1.9K | +18.8% | +0.1 points | |
| 7, held 7th | 0.66% | 1.3K | 0% | 0 points |
55.8%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share -1 points.
25.1%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.5 points.
7.5%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Hobbii5%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
Held 5th. 9.9K estimated branded searches, +50% vs prior month. Share +1.6 points.
0.96%
Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.
0.66%
Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Black Sheep Wools and its closest rivals
- Black Sheep Wools vs Wool Warehouse: compare popularity
- Black Sheep Wools vs LoveCrafts: compare popularity
- Black Sheep Wools vs Hobbii: compare popularity
- Black Sheep Wools vs Wool and the Gang: compare popularity
- Black Sheep Wools vs Laughing Hens: compare popularity
- Compare Black Sheep Wools with any brand
Every comparison with Black Sheep Wools
6 comparisons
How has branded search demand for Black Sheep Wools changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Black Sheep Wools in the United Kingdom fell from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Black Sheep Wools’ share of searches among yarn shops in the United Kingdom peaked at 9.1% in March 2026 and was lowest at 5.8% in November 2025.
How did search popularity change for United Kingdom yarn shops in September 2026?
6 changes
In September 2026, Wool and the Gang gained share of searches among yarn shops in the United Kingdom, from 3.4% to 5%.
In September 2026, Wool Warehouse lost share of searches among yarn shops in the United Kingdom, from 56.8% to 55.8%.
Estimated monthly branded searches for Hobbii in the United Kingdom fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
Estimated monthly branded searches for Hobbycraft in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
Estimated monthly branded searches for Black Sheep Wools in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
Estimated monthly branded searches for LoveCrafts in the United Kingdom fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How are Black Sheep Wools’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Black Sheep Wools’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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