Laughing Hens vs Wool and the Gang:Which is more popular?
In September 2026, Wool and the Gang had more branded searches than Laughing Hens among yarn shops in the United Kingdom. Wool and the Gang had about 9,900 branded searches, while Laughing Hens had 1,900. Wool and the Gang made up 5% of all yarn shop searches we track, and Laughing Hens accounted for 0.96%. When we asked ChatGPT and Google AI Overviews about yarn shops, neither Laughing Hens nor Wool and the Gang appeared in any of the four answers.
Who do people search for more?
Wool and the Gang, about 5 searches for every 1 for Laughing Hens
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top yarn shops in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Laughing Hens nor Wool and the Gang showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
LoveCrafts3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hobbycraft3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Wool Warehouse2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Black Sheep Wools1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hobbii0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Wool and the Gang0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Laughing Hens0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about yarn shops
4 answers
Asked ChatGPT
“What's the best online yarn shop in the UK?”
Asked ChatGPT
“Where can I buy cheap but good quality knitting yarn in the UK?”
Asked ChatGPT
“Which UK shops sell crochet kits for beginners?”
Searched Google, AI Overview
“yarn”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“knitting wool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Is Laughing Hens or Wool and the Gang more popular in search?
This chart shows how often people search Google for Laughing Hens and Wool and the Gang by name. Each line represents a brand's share of searches for all seven yarn shops we track, month by month, from searches in United Kingdom.
Share of searches by month for Wool and the Gang, Laughing Hens. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wool Warehouse | LoveCrafts | Black Sheep Wools | Hobbii | Wool and the Gang | Laughing Hens | Hobbycraft |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 24.8% | 7.4% | 6.1% | 5% | 0.78% | 0.66% |
| Nov 2025 | 52.9% | 23.7% | 5.8% | 7.1% | 8.7% | 1.1% | 0.63% |
| Dec 2025 | 51.4% | 23.1% | 8.5% | 6.9% | 8.5% | 0.89% | 0.75% |
| Jan 2026 | 51.1% | 28% | 6.9% | 6.9% | 5.6% | 0.91% | 0.61% |
| Feb 2026 | 55.1% | 24.8% | 7.4% | 6.1% | 5% | 0.95% | 0.65% |
| Mar 2026 | 55.2% | 24.8% | 9.1% | 6.1% | 3.3% | 0.95% | 0.5% |
| Apr 2026 | 56.9% | 25.6% | 7.7% | 5.1% | 3.4% | 0.83% | 0.46% |
| May 2026 | 55.4% | 24.8% | 9.1% | 6.1% | 3.3% | 0.8% | 0.54% |
| Jun 2026 | 57.2% | 25.6% | 7.7% | 5.1% | 2.8% | 1% | 0.56% |
| Jul 2026 | 58.3% | 26.1% | 6.4% | 5.2% | 2.8% | 0.64% | 0.57% |
| Aug 2026 | 56.8% | 25.6% | 7.6% | 5.1% | 3.4% | 0.83% | 0.67% |
| Sep 2026 | 55.8% | 25.1% | 7.5% | 5% | 5% | 0.96% | 0.66% |
How has the Laughing Hens and Wool and the Gang comparison changed over the last 12 months?
3 findings
- Wool and the Gang was ahead of Laughing Hens in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Laughing Hens’ share of searches among yarn shops in the United Kingdom moved from 0.78% to 0.96%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 12 months ending September 2026, Wool and the Gang’s share of searches among yarn shops in the United Kingdom held steady at 5%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for United Kingdom yarn shops in September 2026?
1 change
In September 2026, Wool and the Gang gained share of searches among yarn shops in the United Kingdom, from 3.4% to 5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Laughing Hens’ and Wool and the Gang’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Laughing Hens
1 branded search term
- laughing hens
Wool and the Gang
1 branded search term
- wool and the gang
Other head-to-heads among yarn shops
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