How popular isVitabiotics?
In September 2026, people searched for Vitabiotics by name about 36,000 times in the United Kingdom, an 18.4% decrease from the previous year. These searches made up 22.6% of all United Kingdom vitamin and supplement brand searches, placing Vitabiotics first out of 13 brands. When we asked both ChatGPT and Google AI Overviews about vitamin and supplement brands, Vitabiotics appeared in four of the five answers and was the most recommended of the 13.
Vitabiotics is the most searched of 13 competitors and the most recommended in AI answers.
VitabioticsShare of searches 22.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
HealthspanShare of searches 20.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Wild NutritionShare of searches 20.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- PregnacareShare of searches 11.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Simply SupplementsShare of searches 5.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top vitamin and supplement brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vitabiotics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Vitabiotics is the most recommended of the 13.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Vitabiotics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pregnacare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Centrum2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Solgar1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Healthspan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wild Nutrition0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Simply Supplements0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Seven Seas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Myvitamins0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Together Health0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vitamin and supplement brands
5 answers
Asked ChatGPT
“What's the best multivitamin to take in the UK?”
Asked ChatGPT
“Which vitamin brands are actually good quality?”
Asked ChatGPT
“What's the best pregnancy vitamin?”
Searched Google, AI Overview
“vitamins”
Searched Google, AI Overview
“multivitamins”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which vitamin and supplement brands compete with Vitabiotics?
Share of searches by month for Vitabiotics, Healthspan, Wild Nutrition, Pregnacare, Simply Supplements, Centrum, Seven Seas, Solgar, Myvitamins, Together Health. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vitabiotics | Healthspan | Wild Nutrition | Pregnacare | Simply Supplements | Centrum | Seven Seas | Solgar | Myvitamins | Together Health | Bassetts Vitamins | Feel | Nature's Bounty |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.1% | 20.3% | 20.3% | 11.1% | 4.1% | 4.1% | 6.1% | 3.3% | 3.3% | 2.2% | 0.95% | 1.6% | 0.44% |
| Nov 2025 | 30.5% | 15.7% | 19.3% | 10.6% | 4.7% | 3.9% | 3.9% | 3.1% | 3.9% | 2.1% | 0.9% | 1.1% | 0.42% |
| Dec 2025 | 25.9% | 19.7% | 19.7% | 10.8% | 3.9% | 3.9% | 3.9% | 3.2% | 3.9% | 2.1% | 0.95% | 1.3% | 0.43% |
| Jan 2026 | 19.9% | 22.7% | 22.7% | 10.2% | 4.5% | 3.7% | 3.7% | 3% | 4.5% | 2% | 1.1% | 1.3% | 0.46% |
| Feb 2026 | 20.1% | 22.6% | 22.6% | 10.1% | 4.5% | 3.7% | 3.7% | 3% | 4.5% | 2.5% | 1.1% | 1.2% | 0.4% |
| Mar 2026 | 19.3% | 21.7% | 21.7% | 11.9% | 5.3% | 3.5% | 4.3% | 2.9% | 4.3% | 2.4% | 1% | 1.2% | 0.39% |
| Apr 2026 | 19.7% | 22.2% | 22.2% | 12.1% | 4.4% | 3.6% | 4.4% | 3% | 3.6% | 2.4% | 1% | 1% | 0.32% |
| May 2026 | 21.4% | 24.1% | 19.7% | 10.8% | 4.8% | 3.9% | 4.8% | 2.6% | 3.2% | 2.1% | 1.1% | 1.1% | 0.35% |
| Jun 2026 | 21.4% | 24.4% | 20% | 10.9% | 4.9% | 4% | 4% | 2.7% | 3.3% | 2.2% | 0.96% | 1.1% | 0.29% |
| Jul 2026 | 22.7% | 21.2% | 21.2% | 11.6% | 5.2% | 4.2% | 4.2% | 2.3% | 2.8% | 2.3% | 0.83% | 1% | 0.31% |
| Aug 2026 | 22.7% | 21.2% | 21.2% | 11.6% | 5.2% | 4.2% | 4.2% | 2.3% | 2.8% | 2.3% | 0.83% | 0.94% | 0.38% |
| Sep 2026 | 22.6% | 20.8% | 20.8% | 11.4% | 5.1% | 4.2% | 4.2% | 3.4% | 2.8% | 2.3% | 1.2% | 0.92% | 0.37% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 22.6% | 36K | +1.4% | -0.1 points | |
| 2, held 2nd | 20.8% | 33.1K | 0% | -0.4 points | |
| 3, held 3rd | 20.8% | 33.1K | 0% | -0.4 points | |
| 4, held 4th | 11.4% | 18.1K | 0% | -0.2 points | |
| 5, held 5th | 5.1% | 8.1K | 0% | -0.1 points | |
| 6, held 6th | 4.2% | 6.6K | 0% | -0.1 points | |
| 7, held 7th | 4.2% | 6.6K | 0% | -0.1 points | |
| 8, moved from 9th to 8th | 3.4% | 5.4K | +50% | +1.1 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 2.8% | 4.4K | 0% | -0.1 pointsmoved from 8th to 9th | |
| 10, held 10th | 2.3% | 3.6K | 0% | 0 points | |
| 11, moved from 12th to 11th | 1.2% | 1.9K | +46.2% | +0.4 pointsmoved from 12th to 11th | |
| 12, moved from 11th to 12th | 0.92% | 1.5K | 0% | 0 pointsmoved from 11th to 12th | |
| 13, held 13th | 0.37% | 590 | 0% | 0 points |
22.6%
Held 1st. 36K estimated branded searches, +1.4% vs prior month. Share -0.1 points.
20.8%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
20.8%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
11.4%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.1%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Centrum4.2%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.2%
Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.
Solgar3.4%
Moved from 9th to 8th. 5.4K estimated branded searches, +50% vs prior month. Share +1.1 points.
2.8%
Moved from 8th to 9th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.3%
Held 10th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
1.2%
Moved from 12th to 11th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.4 points.
12.
Feel0.92%
Moved from 11th to 12th. 1.5K estimated branded searches, 0% vs prior month. Share 0 points.
0.37%
Held 13th. 590 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Vitabiotics and its closest rivals
Every comparison with Vitabiotics
12 comparisons
- Healthspan vs Vitabiotics
- Vitabiotics vs Wild Nutrition
- Pregnacare vs Vitabiotics
- Simply Supplements vs Vitabiotics
- Centrum vs Vitabiotics
- Seven Seas vs Vitabiotics
- Solgar vs Vitabiotics
- Myvitamins vs Vitabiotics
- Together Health vs Vitabiotics
- Bassetts Vitamins vs Vitabiotics
- Feel vs Vitabiotics
- Nature's Bounty vs Vitabiotics
How has branded search demand for Vitabiotics changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Vitabiotics in the United Kingdom fell from 44.1K to 36K.
- Across the 12 months ending September 2026, Vitabiotics’ share of searches among vitamin and supplement brands in the United Kingdom increased from 22.1% to 22.6%.
- Across the 12 months ending September 2026, Vitabiotics’ share of searches among vitamin and supplement brands in the United Kingdom peaked at 30.5% in November 2025 and was lowest at 19.3% in March 2026.
How did search popularity change for United Kingdom vitamin and supplement brands in September 2026?
6 changes
In September 2026, Solgar overtook Myvitamins to rank 8th among vitamin and supplement brands in the United Kingdom, with 3.4% of the searches.
In September 2026, Bassetts Vitamins rose from 12th to 11th among vitamin and supplement brands in the United Kingdom.
In September 2026, Feel fell from 11th to 12th among vitamin and supplement brands in the United Kingdom.
Estimated monthly branded searches for Seven Seas in the United Kingdom fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.
Estimated monthly branded searches for Myvitamins in the United Kingdom fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
Estimated monthly branded searches for Nature's Bounty in the United Kingdom fell 33% over 12 measured months, from 880 to 590 in September 2026.
How are Vitabiotics’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Vitabiotics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- perfectil
- vitabiotics
Who owns Vitabiotics?
Vitabiotics is owned by Vitabiotics. Brandwave also tracks Pregnacare, owned by the same company, in the United Kingdom.
Do you work for Vitabiotics? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Vitabiotics your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.