Brandwave

Solgar vs Vitabiotics:Which is more popular?

In September 2026, Vitabiotics had more branded searches than Solgar among vitamin and supplement brands in the United Kingdom. Vitabiotics had about 36,000 branded searches, while Solgar had 5,400. Vitabiotics made up 22.6% of all vitamin and supplement brand searches we track, and Solgar accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about vitamin and supplement brands, Vitabiotics appeared in four of the five answers and Solgar in one. Vitabiotics was mentioned before Solgar in three out of four answers.

Among vitamin and supplement brands in the United Kingdom in September 2026

Who do people search for more?

Vitabiotics, about 7 searches for every 1 for Solgar

Vitabiotics 36K searchesSolgar 5.4K searches

Who does AI mention more?

Vitabiotics, mentioned in 4 of 5 answers, Solgar in 1

Vitabiotics in 4 of 5Solgar in 1 of 5

Who does AI recommend more?

Vitabiotics, named ahead of Solgar in 3 of 4 answers

Vitabiotics first in 3Solgar first in 1

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Top vitamin and supplement brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vitabiotics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Solgar was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vitabiotics was listed before Solgar in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vitabiotics1st
  2. Centrum2nd
  3. Solgar3rd
  4. Pregnacare4th
  5. Healthspan–
  6. Wild Nutrition–
  7. Simply Supplements–
  8. Seven Seas–
  9. Myvitamins–
  10. Together Health–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vitabiotics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pregnacare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Centrum2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Solgar1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Healthspan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wild Nutrition0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simply Supplements0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seven Seas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Myvitamins0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Together Health0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about vitamin and supplement brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Solgar or Vitabiotics more popular in search?

This chart shows how often people search Google for Solgar and Vitabiotics by name. Each line represents a brand's share of searches for all 13 vitamin and supplement brands we track, month by month, from searches in United Kingdom.

Solgar and Vitabiotics among vitamin and supplement brands in the United Kingdom, by month

Share of searches by month for Vitabiotics, Solgar. The figures are in the table below the chart.

View monthly share of searches table
MonthVitabioticsHealthspanWild NutritionPregnacareSimply SupplementsCentrumSeven SeasSolgarMyvitaminsTogether HealthBassetts VitaminsFeelNature's Bounty
Oct 202522.1%20.3%20.3%11.1%4.1%4.1%6.1%3.3%3.3%2.2%0.95%1.6%0.44%
Nov 202530.5%15.7%19.3%10.6%4.7%3.9%3.9%3.1%3.9%2.1%0.9%1.1%0.42%
Dec 202525.9%19.7%19.7%10.8%3.9%3.9%3.9%3.2%3.9%2.1%0.95%1.3%0.43%
Jan 202619.9%22.7%22.7%10.2%4.5%3.7%3.7%3%4.5%2%1.1%1.3%0.46%
Feb 202620.1%22.6%22.6%10.1%4.5%3.7%3.7%3%4.5%2.5%1.1%1.2%0.4%
Mar 202619.3%21.7%21.7%11.9%5.3%3.5%4.3%2.9%4.3%2.4%1%1.2%0.39%
Apr 202619.7%22.2%22.2%12.1%4.4%3.6%4.4%3%3.6%2.4%1%1%0.32%
May 202621.4%24.1%19.7%10.8%4.8%3.9%4.8%2.6%3.2%2.1%1.1%1.1%0.35%
Jun 202621.4%24.4%20%10.9%4.9%4%4%2.7%3.3%2.2%0.96%1.1%0.29%
Jul 202622.7%21.2%21.2%11.6%5.2%4.2%4.2%2.3%2.8%2.3%0.83%1%0.31%
Aug 202622.7%21.2%21.2%11.6%5.2%4.2%4.2%2.3%2.8%2.3%0.83%0.94%0.38%
Sep 202622.6%20.8%20.8%11.4%5.1%4.2%4.2%3.4%2.8%2.3%1.2%0.92%0.37%

How has the Solgar and Vitabiotics comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom vitamin and supplement brands in September 2026?

2 changes

  1. In September 2026, Solgar overtook Myvitamins to rank 8th among vitamin and supplement brands in the United Kingdom, with 3.4% of the searches.

  2. Estimated monthly branded searches for Vitabiotics in the United Kingdom fell 18.4% over 12 measured months, from 44.1K to 36K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Solgar’s and Vitabiotics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Solgar

1 branded search term

  • solgar

Vitabiotics

2 branded search terms

  • perfectil
  • vitabiotics

How the Brand Demand Index is measured

Other head-to-heads among vitamin and supplement brands

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