Vitamin and supplement brands in the United Kingdom:Which are most popular?

Name: Vitamin and supplement brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Vitabiotics was the most searched vitamin and supplement brand in the United Kingdom, accounting for 22.6% of all searches among the 13 brands we track. When we checked with ChatGPT and Google AI Overviews, Vitabiotics was mentioned most often, in four of the five answers. Vitabiotics was recommended most often, coming first in two out of four responses that gave a list.

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Top vitamin and supplement brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Vitabiotics was mentioned most often, in four of the five answers. Vitabiotics was recommended most often, coming first in two out of four answers that gave a list. Centrum was second, and Solgar was third. Healthspan, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Vitabiotics	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Pregnacare	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Centrum	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Solgar	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Healthspan	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Wild Nutrition	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Simply Supplements	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Seven Seas	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Myvitamins	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Together Health	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Bassetts Vitamins	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Feel	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Nature's Bounty	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Vitabiotics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pregnacare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Centrum2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Solgar1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Healthspan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wild Nutrition0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Simply Supplements0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Seven Seas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Myvitamins0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Together Health0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bassetts Vitamins0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Feel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nature's Bounty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vitamin and supplement brands

5 answers

Asked ChatGPT
“What's the best multivitamin to take in the UK?”
1. 1Centrum
2. 2Vitabiotics
Asked ChatGPT
“Which vitamin brands are actually good quality?”
1. 1Solgar
2. 2Vitabiotics
Asked ChatGPT
“What's the best pregnancy vitamin?”
1. 1Vitabiotics
2. 2Pregnacare
Searched Google, AI Overview
“vitamins”
Searched Google, AI Overview
“multivitamins”
1. 1Vitabiotics
2. 2Centrum
3. 3Pregnacare

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which vitamin and supplement brands do people search for most?

This chart shows how often people search Google for each vitamin and supplement brand by name. Each line represents a brand's share of searches for all 13 vitamin and supplement brands we track, month by month, from searches in United Kingdom.

Share of searches among vitamin and supplement brands in the United Kingdom, by month

Month	Vitabiotics	Healthspan	Wild Nutrition	Pregnacare	Simply Supplements	Centrum	Seven Seas	Solgar	Myvitamins	Together Health	Bassetts Vitamins	Feel	Nature's Bounty
Oct 2025	22.1%	20.3%	20.3%	11.1%	4.1%	4.1%	6.1%	3.3%	3.3%	2.2%	0.95%	1.6%	0.44%
Nov 2025	30.5%	15.7%	19.3%	10.6%	4.7%	3.9%	3.9%	3.1%	3.9%	2.1%	0.9%	1.1%	0.42%
Dec 2025	25.9%	19.7%	19.7%	10.8%	3.9%	3.9%	3.9%	3.2%	3.9%	2.1%	0.95%	1.3%	0.43%
Jan 2026	19.9%	22.7%	22.7%	10.2%	4.5%	3.7%	3.7%	3%	4.5%	2%	1.1%	1.3%	0.46%
Feb 2026	20.1%	22.6%	22.6%	10.1%	4.5%	3.7%	3.7%	3%	4.5%	2.5%	1.1%	1.2%	0.4%
Mar 2026	19.3%	21.7%	21.7%	11.9%	5.3%	3.5%	4.3%	2.9%	4.3%	2.4%	1%	1.2%	0.39%
Apr 2026	19.7%	22.2%	22.2%	12.1%	4.4%	3.6%	4.4%	3%	3.6%	2.4%	1%	1%	0.32%
May 2026	21.4%	24.1%	19.7%	10.8%	4.8%	3.9%	4.8%	2.6%	3.2%	2.1%	1.1%	1.1%	0.35%
Jun 2026	21.4%	24.4%	20%	10.9%	4.9%	4%	4%	2.7%	3.3%	2.2%	0.96%	1.1%	0.29%
Jul 2026	22.7%	21.2%	21.2%	11.6%	5.2%	4.2%	4.2%	2.3%	2.8%	2.3%	0.83%	1%	0.31%
Aug 2026	22.7%	21.2%	21.2%	11.6%	5.2%	4.2%	4.2%	2.3%	2.8%	2.3%	0.83%	0.94%	0.38%
Sep 2026	22.6%	20.8%	20.8%	11.4%	5.1%	4.2%	4.2%	3.4%	2.8%	2.3%	1.2%	0.92%	0.37%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Vitabiotics	22.6%	36K	+1.4%	-0.1 points
2, held 2nd	Healthspan	20.8%	33.1K	0%	-0.4 points
3, held 3rd	Wild Nutrition	20.8%	33.1K	0%	-0.4 points
4, held 4th	Pregnacare Vitabiotics	11.4%	18.1K	0%	-0.2 points
5, held 5th	Simply Supplements	5.1%	8.1K	0%	-0.1 points
6, held 6th	Centrum	4.2%	6.6K	0%	-0.1 points
7, held 7th	Seven Seas	4.2%	6.6K	0%	-0.1 points
8, moved from 9th to 8th	Solgar	3.4%	5.4K	+50%	+1.1 pointsmoved from 9th to 8th
9, moved from 8th to 9th	Myvitamins	2.8%	4.4K	0%	-0.1 pointsmoved from 8th to 9th
10, held 10th	Together Health	2.3%	3.6K	0%	0 points
11, moved from 12th to 11th	Bassetts Vitamins	1.2%	1.9K	+46.2%	+0.4 pointsmoved from 12th to 11th
12, moved from 11th to 12th	Feel	0.92%	1.5K	0%	0 pointsmoved from 11th to 12th
13, held 13th	Nature's Bounty	0.37%	590	0%	0 points

1.Vitabiotics
22.6%
Held 1st. 36K estimated branded searches, +1.4% vs prior month. Share -0.1 points.
2.Healthspan
20.8%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
3.Wild Nutrition
20.8%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.Pregnacare
11.4%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.Simply Supplements
5.1%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.Centrum
4.2%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.Seven Seas
4.2%
Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.Solgar
3.4%
Moved from 9th to 8th. 5.4K estimated branded searches, +50% vs prior month. Share +1.1 points.
9.Myvitamins
2.8%
Moved from 8th to 9th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
10.Together Health
2.3%
Held 10th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
11.Bassetts Vitamins
1.2%
Moved from 12th to 11th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.4 points.
12.Feel
0.92%
Moved from 11th to 12th. 1.5K estimated branded searches, 0% vs prior month. Share 0 points.
13.Nature's Bounty
0.37%
Held 13th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among vitamin and supplement brands in the United Kingdom?

13 brands

In September 2026, Vitabiotics was the most searched among vitamin and supplement brands in the United Kingdom, with an estimated 36K branded searches, 22.6% of all searches for the 13 we track. Healthspan is in 2nd place, 1.8 percentage points behind at 20.8%.

United Kingdom vitamin and supplement brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Vitabiotics	22.1% → 22.6%	30.5%Nov 2025	19.3%Mar 2026	1st
Healthspan	20.3% → 20.8%	24.4%Jun 2026	15.7%Nov 2025	2nd
Wild Nutrition	20.3% → 20.8%	22.7%Jan 2026	19.3%Nov 2025	3rd
Pregnacare	11.1% → 11.4%	12.1%Apr 2026	10.1%Feb 2026	4th
Simply Supplements	4.1% → 5.1%	5.3%Mar 2026	3.9%Dec 2025	7th → 5th
Centrum	4.1% → 4.2%	4.2%Aug 2026	3.5%Mar 2026	6th
Seven Seas	6.1% → 4.2%	6.1%Oct 2025	3.7%Feb 2026	5th → 7th
Solgar	3.3% → 3.4%	3.4%Sep 2026	2.3%Jul 2026	9th → 8th
Myvitamins	3.3% → 2.8%	4.5%Jan 2026	2.8%Sep 2026	8th → 9th
Together Health	2.2% → 2.3%	2.5%Feb 2026	2%Jan 2026	10th
Bassetts Vitamins	0.95% → 1.2%	1.2%Sep 2026	0.83%Jul 2026	12th → 11th
Feel	1.6% → 0.92%	1.6%Oct 2025	0.92%Sep 2026	11th → 12th
Nature's Bounty	0.44% → 0.37%	0.46%Jan 2026	0.29%Jun 2026	13th

Each finding as a sentence

Across the 12 months ending September 2026, Vitabiotics’ share of searches among vitamin and supplement brands in the United Kingdom increased from 22.1% to 22.6%.
Across the 12 months ending September 2026, Simply Supplements’ share of searches among vitamin and supplement brands in the United Kingdom increased from 4.1% to 5.1%.
Across the 12 months ending September 2026, Seven Seas’ share of searches among vitamin and supplement brands in the United Kingdom decreased from 6.1% to 4.2%.
Across the 12 months ending September 2026, Myvitamins’ share of searches among vitamin and supplement brands in the United Kingdom decreased from 3.3% to 2.8%.
Across the 12 months ending September 2026, Feel’s share of searches among vitamin and supplement brands in the United Kingdom decreased from 1.6% to 0.92%.
Across the 12 months ending September 2026, Vitabiotics’ share of searches among vitamin and supplement brands in the United Kingdom peaked at 30.5% in November 2025 and was lowest at 19.3% in March 2026.
Across the 12 months ending September 2026, Healthspan’s share of searches among vitamin and supplement brands in the United Kingdom peaked at 24.4% in June 2026 and was lowest at 15.7% in November 2025.
Across the 12 months ending September 2026, Wild Nutrition’s share of searches among vitamin and supplement brands in the United Kingdom peaked at 22.7% in January 2026 and was lowest at 19.3% in November 2025.
Across the 12 months ending September 2026, Pregnacare’s share of searches among vitamin and supplement brands in the United Kingdom peaked at 12.1% in April 2026 and was lowest at 10.1% in February 2026.
Across the 12 months ending September 2026, Simply Supplements’ share of searches among vitamin and supplement brands in the United Kingdom peaked at 5.3% in March 2026 and was lowest at 3.9% in December 2025.
Across the 12 months ending September 2026, Seven Seas’ share of searches among vitamin and supplement brands in the United Kingdom peaked at 6.1% in October 2025 and was lowest at 3.7% in February 2026.
Across the 12 months ending September 2026, Solgar’s share of searches among vitamin and supplement brands in the United Kingdom peaked at 3.4% in September 2026 and was lowest at 2.3% in July 2026.
Across the 12 months ending September 2026, Myvitamins’ share of searches among vitamin and supplement brands in the United Kingdom peaked at 4.5% in January 2026 and was lowest at 2.8% in September 2026.
Across the 12 months ending September 2026, Simply Supplements rose from 7th to 5th among vitamin and supplement brands in the United Kingdom.
Across the 12 months ending September 2026, Seven Seas fell from 5th to 7th among vitamin and supplement brands in the United Kingdom.
Across the 12 months ending September 2026, Solgar rose from 9th to 8th among vitamin and supplement brands in the United Kingdom.
Across the 12 months ending September 2026, Myvitamins fell from 8th to 9th among vitamin and supplement brands in the United Kingdom.
Across the 12 months ending September 2026, Bassetts Vitamins rose from 12th to 11th among vitamin and supplement brands in the United Kingdom.
Across the 12 months ending September 2026, Feel fell from 11th to 12th among vitamin and supplement brands in the United Kingdom.
Across the 12 months ending September 2026, Healthspan, Wild Nutrition, Pregnacare, Centrum, Together Health and Nature's Bounty held steady: their share of searches among vitamin and supplement brands in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom vitamin and supplement brands in September 2026?

8 changes

In September 2026, Solgar overtook Myvitamins to rank 8th among vitamin and supplement brands in the United Kingdom, with 3.4% of the searches.
In September 2026, Bassetts Vitamins rose from 12th to 11th among vitamin and supplement brands in the United Kingdom.
In September 2026, Feel fell from 11th to 12th among vitamin and supplement brands in the United Kingdom.
Estimated monthly branded searches for Seven Seas in the United Kingdom fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.
Estimated monthly branded searches for Myvitamins in the United Kingdom fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
Estimated monthly branded searches for Nature's Bounty in the United Kingdom fell 33% over 12 measured months, from 880 to 590 in September 2026.
Estimated monthly branded searches for Centrum in the United Kingdom fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
Estimated monthly branded searches for Pregnacare in the United Kingdom fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are branded searches counted for vitamin and supplement brands?

15 search terms

Each brand's share of searches among vitamin and supplement brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.