Pregnacare vs Vitabiotics:Which is more popular?
In September 2026, Vitabiotics had more branded searches than Pregnacare among vitamin and supplement brands in the United Kingdom. Vitabiotics had about 36,000 branded searches, while Pregnacare had 18,100. Vitabiotics made up 22.6% of all vitamin and supplement brand searches we track, and Pregnacare accounted for 11.4%. When we asked ChatGPT and Google AI Overviews about vitamin and supplement brands, Vitabiotics appeared in four of the five answers and Pregnacare in two. Vitabiotics was mentioned before Pregnacare in every answer.
Who do people search for more?
Vitabiotics, about 2 searches for every 1 for Pregnacare
Who does AI mention more?
Vitabiotics, mentioned in 4 of 5 answers, Pregnacare in 2
Who does AI recommend more?
Vitabiotics, named ahead of Pregnacare in every answer
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Top vitamin and supplement brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vitabiotics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pregnacare was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Vitabiotics was listed before Pregnacare in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Vitabiotics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pregnacare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Centrum2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Solgar1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Healthspan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wild Nutrition0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Simply Supplements0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Seven Seas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Myvitamins0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Together Health0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vitamin and supplement brands
5 answers
Asked ChatGPT
“What's the best multivitamin to take in the UK?”
Asked ChatGPT
“Which vitamin brands are actually good quality?”
Asked ChatGPT
“What's the best pregnancy vitamin?”
Searched Google, AI Overview
“vitamins”
Searched Google, AI Overview
“multivitamins”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Pregnacare or Vitabiotics more popular in search?
This chart shows how often people search Google for Pregnacare and Vitabiotics by name. Each line represents a brand's share of searches for all 13 vitamin and supplement brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Vitabiotics, Pregnacare. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vitabiotics | Healthspan | Wild Nutrition | Pregnacare | Simply Supplements | Centrum | Seven Seas | Solgar | Myvitamins | Together Health | Bassetts Vitamins | Feel | Nature's Bounty |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.1% | 20.3% | 20.3% | 11.1% | 4.1% | 4.1% | 6.1% | 3.3% | 3.3% | 2.2% | 0.95% | 1.6% | 0.44% |
| Nov 2025 | 30.5% | 15.7% | 19.3% | 10.6% | 4.7% | 3.9% | 3.9% | 3.1% | 3.9% | 2.1% | 0.9% | 1.1% | 0.42% |
| Dec 2025 | 25.9% | 19.7% | 19.7% | 10.8% | 3.9% | 3.9% | 3.9% | 3.2% | 3.9% | 2.1% | 0.95% | 1.3% | 0.43% |
| Jan 2026 | 19.9% | 22.7% | 22.7% | 10.2% | 4.5% | 3.7% | 3.7% | 3% | 4.5% | 2% | 1.1% | 1.3% | 0.46% |
| Feb 2026 | 20.1% | 22.6% | 22.6% | 10.1% | 4.5% | 3.7% | 3.7% | 3% | 4.5% | 2.5% | 1.1% | 1.2% | 0.4% |
| Mar 2026 | 19.3% | 21.7% | 21.7% | 11.9% | 5.3% | 3.5% | 4.3% | 2.9% | 4.3% | 2.4% | 1% | 1.2% | 0.39% |
| Apr 2026 | 19.7% | 22.2% | 22.2% | 12.1% | 4.4% | 3.6% | 4.4% | 3% | 3.6% | 2.4% | 1% | 1% | 0.32% |
| May 2026 | 21.4% | 24.1% | 19.7% | 10.8% | 4.8% | 3.9% | 4.8% | 2.6% | 3.2% | 2.1% | 1.1% | 1.1% | 0.35% |
| Jun 2026 | 21.4% | 24.4% | 20% | 10.9% | 4.9% | 4% | 4% | 2.7% | 3.3% | 2.2% | 0.96% | 1.1% | 0.29% |
| Jul 2026 | 22.7% | 21.2% | 21.2% | 11.6% | 5.2% | 4.2% | 4.2% | 2.3% | 2.8% | 2.3% | 0.83% | 1% | 0.31% |
| Aug 2026 | 22.7% | 21.2% | 21.2% | 11.6% | 5.2% | 4.2% | 4.2% | 2.3% | 2.8% | 2.3% | 0.83% | 0.94% | 0.38% |
| Sep 2026 | 22.6% | 20.8% | 20.8% | 11.4% | 5.1% | 4.2% | 4.2% | 3.4% | 2.8% | 2.3% | 1.2% | 0.92% | 0.37% |
How has the Pregnacare and Vitabiotics comparison changed over the last 12 months?
3 findings
- Vitabiotics was ahead of Pregnacare in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pregnacare’s share of searches among vitamin and supplement brands in the United Kingdom moved from 11.1% to 11.4%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Vitabiotics’ share of searches among vitamin and supplement brands in the United Kingdom moved from 22.1% to 22.6%, and its estimated monthly branded searches moved from 44.1K to 36K.
How did search popularity change for United Kingdom vitamin and supplement brands in September 2026?
2 changes
Estimated monthly branded searches for Pregnacare in the United Kingdom fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Estimated monthly branded searches for Vitabiotics in the United Kingdom fell 18.4% over 12 measured months, from 44.1K to 36K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Pregnacare’s and Vitabiotics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pregnacare
1 branded search term
- pregnacare
Vitabiotics
2 branded search terms
- perfectil
- vitabiotics
Other head-to-heads among vitamin and supplement brands
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