How popular isTesco?
In September 2026, people searched for Tesco by name about 9.1 million times in the United Kingdom, about the same as the previous year. These searches made up 77.8% of all United Kingdom convenience store searches, placing Tesco first out of seven stores. When we asked both ChatGPT and Google AI Overviews about convenience stores, Tesco appeared in four of the five answers and was the most recommended of the seven.
Tesco is the most searched of 7 competitors and the most recommended in AI answers.
TescoShare of searches 77.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
LondisShare of searches 7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Nisa LocalShare of searches 4.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
Co-opShare of searches 3.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
CostcutterShare of searches 3.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Follow Tesco and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top convenience stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tesco was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tesco is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Tesco1st
Spar2nd- Londis3rd
Premier4th- Co-op5th
- Costcutter6th
- Nisa Local7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tesco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Londis3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Premier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nisa Local1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Co-op1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Costcutter1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about convenience stores
5 answers
Asked ChatGPT
“What's the best convenience store chain in the UK?”
Asked ChatGPT
“What are the biggest convenience store chains in the UK?”
Asked ChatGPT
“Which UK convenience store chain has the best prices?”
Searched Google, AI Overview
“convenience stores”
Searched Google, AI Overview
“corner shop”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Which convenience stores compete with Tesco?
Share of searches by month for Tesco, Londis, Nisa Local, Co-op, Costcutter, Spar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tesco | Londis | Nisa Local | Co-op | Costcutter | Spar | Premier |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 73.4% | 8.1% | 5.4% | 5.4% | 3% | 4.4% | 0.4% |
| Nov 2025 | 71.3% | 7.8% | 5.2% | 6.4% | 3.5% | 5.2% | 0.47% |
| Dec 2025 | 72.1% | 7.9% | 5.3% | 6.5% | 3.5% | 4.3% | 0.39% |
| Jan 2026 | 70.8% | 7.8% | 5.2% | 6.4% | 4.3% | 5.2% | 0.47% |
| Feb 2026 | 72.9% | 8% | 5.3% | 5.3% | 3.6% | 4.4% | 0.48% |
| Mar 2026 | 72.9% | 8% | 5.3% | 5.3% | 3.6% | 4.4% | 0.48% |
| Apr 2026 | 74.2% | 8.2% | 5.5% | 4.5% | 3.7% | 3.7% | 0.4% |
| May 2026 | 74.8% | 8.2% | 5.5% | 3.7% | 3.7% | 3.7% | 0.41% |
| Jun 2026 | 73.6% | 8.1% | 5.4% | 3.6% | 4.4% | 4.4% | 0.4% |
| Jul 2026 | 74.8% | 8.2% | 5.5% | 3.7% | 3.7% | 3.7% | 0.41% |
| Aug 2026 | 74.8% | 8.2% | 5.5% | 3.7% | 3.7% | 3.7% | 0.5% |
| Sep 2026 | 77.8% | 7% | 4.7% | 3.8% | 3.1% | 3.1% | 0.42% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.8% | 4.1M | 0% | +3 points | |
| 2, held 2nd | 7% | 368K | -18.2% | -1.2 points | |
| 3, held 3rd | 4.7% | 246K | -18.3% | -0.8 points | |
| 4, held 4th | 3.8% | 201K | 0% | +0.1 points | |
| 5, held 5th | 3.1% | 165K | -17.9% | -0.5 points | |
| 6, held 6th | 3.1% | 165K | -17.9% | -0.5 points | |
| 7, held 7th | 0.42% | 22.2K | -18.1% | -0.1 points |
1.
Tesco77.8%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +3 points.
2.
Londis7%
Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
4.7%
Held 3rd. 246K estimated branded searches, -18.3% vs prior month. Share -0.8 points.
4.
Co-op3.8%
Held 4th. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.1%
Held 5th. 165K estimated branded searches, -17.9% vs prior month. Share -0.5 points.
6.
Spar3.1%
Held 6th. 165K estimated branded searches, -17.9% vs prior month. Share -0.5 points.
7.
Premier0.42%
Held 7th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.1 points.
Tesco sells other things too, so only its searches that name this product count here, like “tesco express”.
Compare popularity between Tesco and its closest rivals
Every comparison with Tesco
11 comparisons
How has branded search demand for Tesco changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tesco in the United Kingdom held steady, from 9.5M to 9.1M.
- Across the 12 months ending September 2026, Tesco’s share of searches among convenience stores in the United Kingdom increased from 73.4% to 77.8%.
- Across the 12 months ending September 2026, Tesco’s share of searches among convenience stores in the United Kingdom peaked at 77.8% in September 2026 and was lowest at 70.8% in January 2026.
How did search popularity change for United Kingdom convenience stores in September 2026?
6 changes
In September 2026, Tesco gained share of searches among convenience stores in the United Kingdom, from 74.8% to 77.8%.
In September 2026, Londis lost share of searches among convenience stores in the United Kingdom, from 8.2% to 7%.
In September 2026, Nisa Local lost share of searches among convenience stores in the United Kingdom, from 5.5% to 4.7%.
In September 2026, Costcutter lost share of searches among convenience stores in the United Kingdom, from 3.7% to 3.1%.
In September 2026, Spar lost share of searches among convenience stores in the United Kingdom, from 3.7% to 3.1%.
Estimated monthly branded searches for Premier in the United Kingdom rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.
How are Tesco’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Tesco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tesco
- tesco express
Do you work for Tesco? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Tesco compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Online supermarkets | 3rd of 6 | 19.8% | Show ranking |
| Convenience stores | 1st of 7 | 77.8% | Shown above |
Is Tesco your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.